ghana nutrition improvement project...2014/06/02 · ghana nutrition improvement project innovation...
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Ghana Nutrition Improvement ProjectInnovation & Partnership for Social Business
June 12, 2014
Yasuhiko Toride, Ph.D.Group Executive ProfessionalDirector of Nutrition Improvement ProjectsAjinomoto Co., Inc.
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Ajinomoto’s commitment for Nutrition Improvement
Global Nutrition for Growth CompactLondon, May, 2013
SUN business networklaunched in Dec. 2012
Participating inBusiness Platform for Nutritional ResearchSept. 2014, New YorkPrime Minister mentions USAID-JICA-
Ajinomoto Partnership and holds up Koko Plus at Tokyo International Conference on African Development, June, 2013, Tokyo
mo-9 -6 -3 0 3 6 9 12 15 18 21 24
BirthConception 2 year
Pregnancy Lactation Weaning
First 1000 days
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Nutrition Improvement through “Social Business” with Ajinomoto’s expertise
“Eat Well, Live Well”
Food Science Amino Acid Nutrition
Social Business : Sustainable business to solve social problems in developing countries, such as malnutrition
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Development of Nutritional Supplement “KOKO Plus” for Traditional Complementary Food for Weaning Children
Traditional Complementary Food“KOKO”
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栄養不足による子供の成長遅延
0
10
20
30
40
50
6m 6-8m 9-11m
12-17m
18-23m
24-35m
35-47m
48-59m
(月齢)
(%) 低身長
低体重
Improving Nutrition of Children Aged 6 – 24 months→ Window of Opportunity for Nutrition Improvement
Supplement containing Soybean, Lysine (Amino Acid) Vitamin & Minerals1 Sachet supplies 1 day requirement of a child
Growth Retardation due to Malnutrition
Age
Stunting
Under weight
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Innovation & Partnershipnecessary for establishing
“Social Business”
• Productaffordabilityacceptability
• Distribution System
PartnershipInnovation
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Setting up Production Facilityin collaboration with local food producer
Local PartnerYedent Agro Group of Companies Ltd.
Production Facility
Co-Creation& Technology Transfer
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Pilot Studies collaboration with various partners
Production in collaboration withlocal food manufacturer
Yedent Agro Group of Companies Ltd.
Nutritional Efficacy study1. Micronutrient only2. Koko plus3. Education only- One group 301 children- 6-18 months- One year study
Distribution Study- 1Using Network of Women“Village Savings and Loans Association”
Distribution Study-2Using traditional market system with Social Marketing
Social Marketing for Demand Creation
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Nutrition Education in Rural Communities
To understand nutrition at the community meetings, playing drama
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Demand Creation by Social Marketing
Performing Dramas in the Market, tasting and sales
Important to ask community leaders (Chief, Queen Mother)to attend the events
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Project Schedule&Partnership
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• Key Factors for Successful Partnership • Sharing common objectives of solving social problems• Establishing Win-Win situation by mutual respect• Value creation with local partners
2009 - 2011 2011 - 2014 2015 -
Phase 1 Phase 3Phase 2Market studyProduct Development
Scale upProduction & Sales
Local ProductionEfficacy StudyDistribution Study
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School Nutrition
Pregnant Mothers
Lactating Mothers
Weaning6-24 mo
Pre-School2-5 years
School children5‐12 years
First 1000 days
GIZ-DSMMaternal Nutrition
“KOKO Plus” for Infant & Young
children
WFP- Ajinomotofunded by G of Japan
Nutrition Improvement for Important Life Stages
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Challenges in Scaling Up of “Social Business”
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• It is necessary to expand business scale to make sustainable business, but it is not easy.
• In high poverty areas, we may need to come up with “Hybrid Model”a combination of financial aid and market system.
• Long term view is essentialSocial business can not be evaluated with conventional business performance index
• Need to think about KPI for social business
• Success of Scaling up depends on effective partnerships.• New types of Public Private Partnership
to make sustainable social business