gh sponsor presentation final no2 27 march.ppt · three –gerry is now determined to take up the...

1www.gerrysmhughes.com 1

A unique sponsorship opportunity!

Join Gerry Hughes as he aims to become

the world’s first Deaf yachtsman to sail the

roughest oceans around the world, non stop... and alone.

September 2012

An introduction...


In 1969, Sir Robin Knox-Johnston became the first man to sail around the world single-handed, non stop.

On 15th October 2005, he told BBC See Hear:

‘We know [Gerry] has successfully

crossed the Atlantic. The next big hurdle

for him is to do a circumnavigation. I

don’t see any reason why he can’t.’


Introduction

One of the finest solo yachtsmen in the world, Gerry

Hughes is ready to compete.

The One More... project is the most exciting, frightening,

rewarding sailing trip ever planned on the toughest, most

vicious seas on this planet.


The One More$ Challenge:

When he was young, Gerry dreamed

of three things...

One - Gerry has successfully circumnavigated the British Isles.

Two – Gerry’s biggest achievement to date was taking part in the OSTAR

transatlantic race.

Three – Gerry is now determined to take up the ‘One More$’ challenge and become the first deaf yachtsman ever to circumnavigate the world, non

stop6 alone.


Some rare triumphs to date...

• 1520 people have been to the top of Mt. Everest.

• 560 people have been up in space.

• 300 people have sailed past all five Capes single-

handed.

• Not one Deaf person has done this.


2) To inspire young Deaf people, by demonstrating that they too can overcome many of the obstacles they

face in life.

The project has two aims:

1) To fulfil Gerry’s lifetime ambition to be the first Deaf

person to sail around the world single-handed, non stop.


Gerry is winning through, against the odds

First learned to sail at the age of 2.

Went to St Vincent's School for the Deaf, Glasgow at the age of 3

Went to St John’s School for the Deaf, Boston Spa, Yorkshire, at the age of 13.

Had a dream/ambition to sail around the world from the age of 14.

Still struggled to read and writeat the age of 15.

.

.

Gerry and his Dad

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Went to Norfolk House 6th Form College, Surrey in 1975.

Went to Langside College, Glasgow in 1979.

During 1975 to 1982, played for and captained

Surbiton Deaf Football Club,Surrey.

Then moved to play forSt Vincent’s Deaf Football Club,

Glasgow, winning the Scottish Deaf Football Cup,

the British Deaf Football Cup,and finishing as runners up in

the European Deaf Football Cup.

Married to Kay 1985



Became the first Deaf skipper to sail around the British Isles, in 1981.

Employed as a Research Associate with theBritish Sign Language Research Project at

Moray House College of Education, University of Edinburgh, 1981.

Became Director of Quest for a Language, delivering, managing and liaising

with both Deaf and hearing students and developing a sign language curriculum, 1983.

Obtained a degree in Mathematicsfrom the Open University, 1991.

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Has played golf for Scotland in the World Deaf GolfChampionships six times.

In 1995, Gerry became the first Deaf teacher in Scotland since 1880.

Became Assistant Head of Donaldson’s School for the Deaf in 2000.

The first Deaf skipper to sail across the Atlantic Ocean, in the Original Single-Handed

Transatlantic Race, OSTAR, 2005.

First Deaf person to gain Chartered Teacher statusin Scotland, in 2007.


Previous media coverage:

• The Herald - ‘There is no need to mollycoddle the disabled, and this is the most encouraging thing.’ (Sir Robin Knox Johnston) August 1981

• Her Majesty’s Coastguard - ‘ Courage with a capital C.’ March 1982

• Clyde Cruising Club Journal – From The Commodore – ‘A splendid achievement in this Year of the Disabled.’ December 1981

• The Herald – ‘Deaf student makes teaching history.’ June 1995

• Sunday Times - ‘A Question of Sink or Sail ... The tide has finally turned for Gerry Hughes, the first deaf yachtsman to cross the Atlantic Ocean.’ August 2005

• The Arran Banner – ‘Defying all odds.’ August 2005



• Scotland Today (STV) – ‘What is your Problem?

Round the British Isles. 1981

• See Hear (BBC1) – 25 mins – Circumnavigation outside the British Isles

• Scotland Today (STV) – Transatlantic Oceans

• See Hear (BBC1) – 45 mins – OSTAR, 2005

• See Hear (BBC2) – 45 mins - Sailing back home from the USA, 2006

• See Hear (BBC1) – 15 mins - First Deaf Teacher in Scotland

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• Clyde Cruising Club Journal 1979 – for their performance during this

cruise Gerry and his crew received a Special Cruising Award – Channel

Charter

• Clyde Cruising Club Journal 1980 – Ferrier Seamanship Trophy awarded

to Gerry and his crew in recognition of the seamanlike way in which they

navigated and handled the yacht on this cruise – Channel Charter.

• Clyde Cruising Club Journal 1982 – The Commodore’s Award - best

cruise outside the West of Scotland, two-handed round Britain.

• Yachting Monthly 1981 – Silent Voyage – circumnavigation around the

outside of the British Isles.

www.gerrysmhughes.com 13


Plans 2012

January to February

- fit new riggings, check engine, set up electrical energy, complete

check list for safety equipment, food and clothing.

March to April

- complete anti fouling of the hull, boat into water, test sail and

electronic navigation.

April – Easter

- sail to Rockall, accompanied by a Deaf crew (test / trial run).


Plans 2012May – June

- number of weekend test sailings.

July

- leave Firth of Clyde with a Deaf crew – test sail to West Coast of Scotland

(3 week sail).

August

- final checks on food, equipment and engine.

- boat out of water for one more anti fouling treatment.

Sail around the world, beginning in September.


Around the world: Planning calendar

• Early September – Start from Firth of Clyde - Royal Gourock Yacht Club via

Troon, Ayrshire for Cape of Good Hope – 50 days

• Cape of Good Hope to Cape Leeuwin – 25 days

• Cape Leeuwin to Tasmania – 15 days

• Tasmania to New Zealand – 10 days

• New Zealand to Cape Horn 35 days

• Cape Horn to Troon Marina, Ayrshire, Scotland - 50 days

• Arrive either March or April, after 200+ days at sea


Beneteau 42s7 specifications:

LOA 42’6” (13.0m)

LWL 35’9” (10.9m)

Beam 13’6” 94.1m)

Draft (deep / lead ) 7’7” (2.3m)

Ballast (lead) 6,283 lbs (2,850kgs.)

Disp 18, 220 Ibs. (8265 kgs.)

Sail area 771 sq.ft (71.6 sq.m)

Sail area (race) 845 sq.ft (78.5 sq.m)

Fuel tankage 40 gallons (151 litre)

Water tankage 160 gallons (606 litre)

Auxiliary yanmar 4JH2E 48 – hp diesel

Designer: Bruce Farr w/Philippe Starck

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Marketing and PR Opportunities

• Media coverage• TV, radio, Internet, YouTube, commitment from several magazines

to cover the story in print.

• Interactive Website• Branded website to allow supporters to follow the voyage.

• Public appearances / speaking

engagements.

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Benefits of Sailing Sponsorship

• Raise brand awareness with potential and existing customers as

well as providing motivation for employees.

• Sponsorship is more emotive and involving than advertising and

appeals to people’s interest and passions.

• Visual imagery with which to promote the brand and values of the

sponsor.

• Title sponsor naming rights to the boat ensures a high level of media

exposure.

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Sponsorship packages

Gerry had considerable savings and has bought a yacht from La Rochelle with help from Bill McKay of Troon Marina, but Gerry still

needs to cover the costs of a Round the World campaign.

This represents a saving over the typical costs of a Round The World Project such as this, allowing us to offer the following high value

sponsorship packages:

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Sponsorship packages

Title Sponsor:

Naming rights to the boat

Branding on the mainsail and genoa

Prime position of branding on the hull

Branding on sailing & leisure clothing

PR & media opportunities

Image rights for promotional use

Four sailing days per year

£120,000

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Associate Sponsor (Max of 4)

Shared branding on the headsails

Shared branding on the hull

Branding on leisure clothing

PR & media opportunities

Image rights for promotional use

Two sailing days per year

£30,000 x 4

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Partner (Equipment / Services)

• Shared branding on

the hull

• PR & media

opportunities

• Image rights for

promotional use

Partners Sought In places

Sails

Riggings

Electrical energy

Garmin Electronic

Safety equipment

Clothing

Insurance

Berthing √

Media

Communications via

interpreter

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Individual Partner:

• Shared branding on the headsails

• Shared branding on the genoa

• Shared branding on the hull

• Shared branding on the boom

• PR & media opportunities

• Image rights for promotional use

• Two sailing days per year

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£2500

Individual Partner:

Branding on full mainsail and genoa

Branding on the boom

£4000

£6000£6000

£4000

150 x 360 cm £3000£3000£6000

£4000

£3000

100 x 240 cm

50 x 120 cm

PR & Media opportunitiesImage rights for promotional use

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£1000 20 x 50 cm

£1500 30 x 70 cm

£2000 40 x 90 cm

£500

Advertising sign

10 x 30 cm


How will I deliver?

• Website – front page.

• Daily news from the skipper before, during

and after going around the world.

• Videos and photos during the voyage.

• Global Positioning System to trace

location on homepage of website.

• Presentations before and after the voyage.


A unique sponsorship opportunity

• Thank you for considering this proposal.

• My success in education and on the water is the result of my

determination and ability.

• I believe that with your help, our potential is huge.

• This will have an impact on everyone in this world, teaching them

that Deaf people are no different to others.

• I will thrive and make your investment work well for you.

• I look forward to discussing a sponsorship level that best fits your

needs.

gh sponsor presentation final no2 27 march.ppt · three –gerry is now determined to take up the...

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