getz pharma life and times newsletter

Getz Pharma Life & Times B

VolumE 13

TwoDecades

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FoCuS}02 Two Decades of Excellence

ForumS & conferences }

12 Montiget - The Colors of Life13 Dravix - Work and Play13 Cenova - Entry into Nutraceuticals14 Sivab - I CAN Embrace the Enthusiasm15 Trevia Art Initiative15 Miura D - Launch 16 Risek - Workshop18 Partnership for Excellence20 Rising to the Challenge of Hepatocellular Carcinoma21 Taking Responsibility for Quality22 Uniting Against Diabetes

markET sAv vy }

34 Environment, Health andSafety Initiatives

35 Recruiting Future Leaders

36 Women in the Workplace

37 Talent Academy:Growing Through Learning

38 Nine Years of Consistent Brilliance

39 Plant a Tree for a Healthier Tomorrow

39 Blossoming Beauty

40 Pharmacovigilance

wE’VE bEEn busy}

wE cAre}27 Blood: The Gift of Life

28 Honoring Heritage

30 Fun for our Employees

32 Playing our Part

Global DAys }23 Heart Day24 Kidney Day25 Diabetes Day25 Hepatitis Day26 Earth Day

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06 Annual Sales Conference Pakistan 07 Annual Sales Conference Philippines08 Annual Sales Conference International 10 International Cardio-Metabolic Forum10 International Forum on Infectious Diseases11 International Urology Meeting11 International Gastrointestinal

and Hepatology Forum

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Excellence

our Journeytowards

Dear Colleagues,

Welcome to Volume 13 of the Getz Pharma Life and Times newsletter. This issue provides an overview of our events and activities in 2014,and celebrates our numerous achievements and accomplishments.

Since the last time we met on this platform, there have been significantdevelopments at Getz Pharma. We have once again been rewarded the BestExport Performance by the Government of Pakistan, and have receivedawards for our CSR and environmental initiatives. The highlight of 2014 wasindeed the Pre-Qualification of our Quality Control laboratory by the WorldHealth Organization (WHO), making us one of the 38 companies worldwidewith this accreditation. We spoke about the WHO Pre-qualification extensivelyin the last issue. In this one, we focus on our remarkable journey and how wehave reached the position where we are today. With the hard work,dedication and innovation of our employees and supporters we have risenfrom the 198th position in 1995, to being amongst the top pharmaceuticalcompanies in most markets we operate in today. We are now looking atachieving the WHO Pre-qualification of our manufacturing facility.

We are proud to be moving at a rapid pace, a result of a bold and ambitiousvision which we developed from our very beginning. It is our belief thatregardless of size, industry and nationality, the future of an organization isdetermined by its vision, values, leadership and culture – a culture thatreinforces the core values of the company. We committed ourselves toinvesting in state-of-the-art technologies, systems, facilities and people;creating relationships built on candor, mutual trust and respect; attainingWorld Health Organization pre-qualifications; not compromising on highstandards that we set; and pursuing ‘what is right’ rather than ‘who is right’.Right from the start, we supported a strong culture of people development,making it an equal priority of our business to profitability. At the same time,we were resolute in keeping only the right people on the bus, and gettingthe wrong people off the bus These are factors which guide us towards oursuccess and help us meet and exceed our objectives.

As a result of the implementation of our values, the company has been ableto leverage synergy within the Getz Pharma family and has taken people tothe next level of their performance. This issue documents how the rewardsof peak performance are shared with the Getz Pharma family and thecommunities which it serves.

I wish you and your family the very best for the year ahead,

Khalid Mahmood

pGetz newsletter 2015 new2:Layout 1 07/03/2016 4:06 pm Page 1

2 Getz Pharma Life & Times

Excellen

In twodecades,starting

from 1995, GetzPharma hastransformed from a small

production facility to a worldclass branded generic

pharmaceutical companywith a global outlook.

We now have operations inover 23 countries, produce

more than 500 products andstill have a long way to go.

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Two Decadesof

Two Decadesof


Getz Pharma’s journey began in 1995when we acquired Saitex, a smallpharmaceutical company which was

heavily in debt, produced only four productsand had no employee benefits. In twodecades, Getz Pharma has transformed from asmall production facility to a world classbranded generic pharmaceutical companywith a global outlook. In 1995, the companyranked 198th out of 200 companies inPakistan, and today it is rated as the thirdlargest pharmaceutical company in Pakistan,operating= in over 23 countries andproducing over 500 products.

We were determined to start strong with avision, mission and guiding principles, whichwould lead us towards our success. Westarted working on a strong brand portfolioand launched Ribazole in 1996, whichestablished itself as a market leader. This wasfollowed by Risek, which to date, is the topbrand for anti-ulcer and later followed byUniferon another market leader. Since then,our brand portfolio has grown to cater to theincreasing market demands.

The international market was never farfrom our view. In 1998, we began ourinternational operations with entry intoVietnam. By 2001, we were exportingpharmaceuticals products to sixcountries. In 2003, we set up anoffice in Sri Lanka, followed by thePhilippines in 2006. Philippines is nowour largest international market with42 products.

Our growth was indeed phenomenal, aswe were growing at five times the

industry rate within four years afterinception. The industry growth rate was 14percent while we were growing at 55percent. By 2004, we entered the elitebillion rupee club in Pakistan, a feat weaccomplished in less than half the time andwith a smaller product base than otherbillion rupee companies. Our employee basegrew from 45 in 1995 to over 5700 well-trained and qualified personnel today.

Getz Pharma Life & Times 3

ence


Our rapid growth and expanding employeebase, along with operations in a cGMPcompliant production and warehouse facility,helped us win the Prime Minister’s Award forbest export performance in the pharmaceuticalcategory in 2007. We continue to win thisaward every year.

Our expansion continued in full swing. By 2008,IMS had ranked Getz Pharma as the sixth largestpharmaceutical company in Pakistan. Withconstant growth in mind, we invested heavily inbiotechnology and produced Pakistan’s firsthuman insulin, Insuget in 2009, within 3 years, wehad three superior biotech products. Ourinvestments continued, and in 2010, the companyinvested in manufacturing infrastructure for adedicated biotechnology plant, which included anew injectables facility, a dry powder for oralsuspensions facility and a warehouse. We alsoinvested in new offices, a fully equippedgymnasium, training centers and a state of the artauditorium. Today, we are the largest investor andthe second largest tax payer in thepharmaceutical industry in Pakistan and theseventh largest payer of Workers ProfitParticipation Fund (WPPF) in the country.

To ensure, that our products meet and exceedinternational standards, Getz Pharma’s QualityControl laboratory is the only one in Pakistan andamongst 38 in the world which has been pre-qualified and certified by the World HealthOrganization (WHO). Getz Pharma is also the firstand only manufacturing company in Pakistan, andamong the very few in the region that complieswith the principles and guidelines of the currentPharmaceutical Inspection Co-operation Scheme(PIC/s) GMP Guide.

Our continuous growth has not interfered withour commitment to the community. We lend agenerous hand towards worthwhile causes andconstructive actions with focus on education,health, environment and culture to help developa better and healthier society. Our CSRinitiatives are both internal and external – ouremployees enjoy generous benefits which alsobenefit society at large.


our best days stilllie ahead of us.

we have acquiredland for a new

facility which willbe the largest

pharmaceuticalplant at one placeto be constructedin South asia andis being designedto attain wHo, uS

FDa and Eucertifications. we

are alsocontinuously

expanding in newinternational and

local markets.

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Our best days still lie ahead of us. Wehave acquired land for a new facilitywhich will be the largestpharmaceutical plant at one place tobe constructed in South Asia and isbeing designed to attain WHO, US FDAand EU certifications. We are alsocontinuously expanding in newinternational and local markets.

We have a track record of dreamingbig and converting dreams into realityin a short span of time. Even though, ithas only been twenty years, ourambitions are still on a high and ourdetermination stronger than concrete.We indeed plan to go a long way. l


Daniel Msungu (center)and Alex Moreu (secondfrom left), BusinessManagers Kenya, withtheir team

Pham Quoc Kanh,Chief RepresentativeVietnam (center right),in a meeting with theVietnam office


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The ASC kicked off at the RegentPlaza Hotel in Karachi on 8December 2014, with a gala

dinner and musical night the previousnight which was attended by morethan 2,000 of our colleagues. Thenext gathering took place at the PearlContinental Hotel in Lahore threedays later, with the final session at thePearl Continental Hotel in Rawalpindi.

At the conference, Mr KhalidMahmood, Managing Director andChief Executive Officer, and DrShahzad Khan, Director of Marketingand Sales discussed next year’s

strategy, spoke about the progressover the past year, and recapped keyaspects of the GRID managementsystem which is crucial to our growth.

The atmosphere throughout the eventwas cheerful and soared to a spiritedhigh, as outstanding performers overthe year were honored withpromotions and awards from themanagement. The entire Getz Pharmafamily left the event determined toraise the bar with their performancethroughout the year so that there iseven more to rejoice at next year’sAnnual Sales Conference. l

PakistanaSC

Synergize

2TransformThe 2015 Annual salesconference (Asc) in Pakistancelebrated our continuousprogress as a leadingpharmaceuticalcompany. The themeof this year’s eventwas Synergize 2Transform, with allactivities pointingout theeffectivenessof teamwork.


The 2014 Mid-Year Conferencecelebrated our achievements over thepast decade and reinforced the role of

research in sustaining our success. Duringthe conference, the Training Departmentintroduced our Video Detailing Programwhich enables PMRs to improve theirdetailing skills and encouraged them tocontinue to maintain the highest standards.

Apart from trainings, the conference alsoconsisted of plenary sessions andinspirational speeches to motivate the staff.We were fortunate to have distinguished

speakers such as Francis Kong, founder of apopular clothing company, who enlightenedthe audience about how to continuallyimprove oneself, as well as Pastor NomerBernardino, a published author and seminaryprofessor, who highlighted the importance ofbeing of service to others. Anotherremarkable lecture on the day was by DrAnthony Leachon, President of the PhilippineCollege of Physicians Foundation, who spokeabout the power of advocacy in creating afavorable regulatory environment. Thetrainings and the lectures left the staff drivenand encouraged. l

PhilippinesaSC


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our expansion into the Philippines is one of our major success

stories. not only do we have 430 employees, but we have also

earned the goodwill of key stakeholders because of our efforts to

create top quality healthcare products at affordable prices.

Philippines marksa Decade of Success

Averell Gaspar, General Manager Philippines (2nd from left), with his team at the ASC


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Getz Pharma Sri Lanka held a one-dayAnnual Sales Conference in March 2014at the scenic seaside hotel Vivanta by

Taj. The day began with a detailed briefing byMr Saman Dissanayake, Country Manager SriLanka, about the challenges and opportunitiesthat lay in the path for greater success. Threebriefings by business managers highlightedpast successes and future initiatives thatneeded to be navigated to achieve Vision2020 goal of becoming one of the top fivepharmaceutical companies in Sri Lanka. Theday ended on a motivational note with topachievers receiving awards for theirperformance. l

Sri lankaaSC

kenyaaSC

The Annual Sales Conference in Kenyatook place at the Pride Inn hotel inNairobi on 20th June 2014. The

eagerly awaited day revolved around thetheme of Let’s Build the Future andstarted off with dances to create acelebratory mood. Farrukh Khalil, CountryManager Kenya discussed our progress

before presenting awardsto the achievers and

long servingmembers. l

our Cambodia office organized a half-day Annual Sales Conference in March2014 that explored the steps needed

for further progress, acknowledged ourstrengths and analyzed areas for improvement.

The event began with Mr LongAmatak, Country BusinessManager Cambodia,discussing the state of themarket and the strategies thatwould help us stay on track to becoming thecountry’s second largest pharmaceuticalcompany by 2020. Business Unit heads then

presented their department’s achievementsand plans to tackle upcoming obstacles,before senior management outlined howinnovation and efficient use of resourceswould accelerate our progress.

Employees eagerly awaited theawards ceremony whichmarked the conclusion of theconference and recognized the

company’s top performers. Therewas a joyous atmosphere throughout the eventand the Cambodia sales force left the event well-informed and motivated. l


CambodiaaSC

Farrukh Khalil,Country Head Kenya(left) at the ASC


mandalay was the site for the 2014 Myanmar AnnualSales Conference. Ms Win Kalayar Oo, AssociateBusiness Manager Myanmar, delivered an engaging

presentation on the theme Our Commitment andTeamwork… let’s strive for 50% growth. The event helpedall employees of our Myanmar office understand themarket’s competitive position and outlined the strategiesneeded to achieve sales growth.

The one-day event ended with an awards ceremony tohonor the best employees and saw all staff resolve to worktogether to achieve our goals in line with Vision 2020. l

myanmaraSC

afghanistanaSC

The Afghanistan Annual Sales Conference was held inDubai on 21st December, 2014. The half day eventwas based on the theme Transforming from Good

2 Great, with presentations discussing our sales andmarketing achievements. Even though distributor datahas rated us the largest pharmaceutical company inAfghanistan, we are constantly striving to reach newheights. The event wrapped up with hardworkingemployees receiving awards and promotions for theirdedicated work. It was a memorable occasion for theentire Afghanistan team as the ASC was followed bythree days of sessions, including GRID trainings, andfun excursions. l


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The theme of Kazakhstan’s 2014 AnnualSales Conference, Stay Agile - Leadthe Game, accurately reflected the

vibrant atmosphere at the three daygathering at a tobaggan, health and skiresort near Almaty.

The first day of the much awaited eventbegan with a welcome speech by Mr ArmanKabdolov, Country Head of Kazakhstan’sRepresentative Office, who provided anoverview of our GRID management systemwhich helps ensure sustained excellencethroughout the organization. His speech wasfollowed by a presentation on theimportance of pharmacovigilance and themonitoring of side effects. Kazakhstan’sNational Sales Manager Ms Dilyara Akpayevawrapped up the day by highlighting the keysuccesses of 2013 and informed allemployees about the 2014 sales strategy.

The next day saw the formation of productwise action plans with the staff keen tocontribute ideas and to recommendinitiatives to achieve the company’s goals.The final day was full of enjoyable andenlightening team building exercises thatfostered team spirit and enthusiasm for theupcoming year. l

kazakhstanaSC

Arman Kabdolov, Country Head Kazakhstan(centre left) with his team


international Forum oninfectious DiseasesiFiD

Doctors constantly need to stay up to date on developments intheir field. One way to achieve this is through discussions withfellow medical professionals.

In June 2014, Getz Pharma organized a five-day forum at thefive-star Villa Rosa Kempinski hotel in Nairobi, Kenya which wasattended by 175 doctors including physicians, diabetologistsand cardiologists from Sudan, Kenya and the Philippines.

Participants in this international forum discussed theimportance of promoting research, developing guidelines andthe necessity of professional opinion in the formation ofhealthcare policies. Four specialist talks were also conducted onlifestyle diseases in Kenya and developments in the areas ofdiabetes, blood cholesterol and hypertension.

During the conference, Getz Pharma also demonstrated its support for clinicalexcellence, science and academics by announcing an unrestricted academic grant toenable research efforts in cardio-metabolic care. l


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infectious disease knows noborders and developingcountries are often most

at risk. Effective efforts tohalt the transmission ofthese diseases, which candiffer from country tocountry, requirecooperation and knowledgesharing between doctors.

On 22 August 2014, Getz Pharma organizedthe International Forum on Infectious Diseasesin Kuala Lumpur, Malaysia. It was attended by150 delegates including pulmonologists,internists, pediatricians,

infectious disease specialists andgeneral practitioners who

discussed the challenges facedin their countries and spokeabout collaborations invarious areas.

During the forum, theAntibiotic Stewardship

Program was also unveiled whichstressed on the importance of the

rational use of antibiotics and looked at waysto improve the quality of their provision. Thegoal of the academic session was to increasethe knowledge of participants and to add totheir practical experience. l

iCmFinternational Cardio-metabolicForum


Supporting excellence inGastrointestinal andHepatology

The InternationalGastrointestinal andHepatology Forum

(IGHF) is one of the manyannual events we supportvia an unrestrictedacademic grant in orderto encourage a scientific,research-based approachto medicine. The grandJ.W Marriot in Bangkokwas the venue for theone-day event, and itsconference hall waspacked with over a hundred leadinggastroenterologists and physicians from Pakistan andother countries.

The forum is aimed at dispatching the latestknowledge and disseminating expertise in the field ofhepatology and gastroenterology. It attracted largecrowds with 140 participants eager to learn from theinsights of expert speakers from around the world.

Experts from Pakistan, India, the Philippines andMyanmar presented seven detailed talks with casestudies on specific diseases such as HepaticEncephalopathy, Entric Fever andGastroesophageal Reflux Disease and livertransplants that enabled participants to deepentheir knowledge. The speeches, which reflected theexperience and research of leading professionals,also included practical elements such as how tomanage gastrointestinal bleeding and challengesfaced in treating infections tied to Hepatitis B. l


morocco was the location for a five-day long International UrologyMeeting. Organized on 13 September

2014, the event brought together 60urologists, nephrologists and gynecologistsunder one roof to discuss advances in thefield of urology. Participants keenlydiscussed existing and new drug therapiesand issues pertaining to the quality oftreatment for patients suffering fromurological diseases.

Experts from Pakistan, the Philippines,France and Morocco benefited greatly fromthe one-day scientific session whichconsisted of nine clinical talks delivered bymultilingual speakers. Detailed discussionswere also held between participants onchallenges faced during their practice andhow to effectively manage resources toenhance patient outcomes.

All participants were made aware of GetzPharma’s sponsorship of unrestrictedacademic grants that aim to encourageresearch and further learning in the field. l

iuminternationalurology meeting

internationalGastrointestinal andHepatology Forum

iGHF


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memories are like thebright, vivid colorsof a painting that lift

the mood of an entire room.Getz Pharma believes thatthe ability to live a healthy,happy childhood brings joyand color to our lives. Our philosophy of improvinghealth and quality of lifeinspired us to associate our

asthma control drug, Montiget, with a novel campaign - Colors of Life.February 2014 saw us make our idea into a reality through variousinitiatives with our Territory Managers sporting colorful ties and carryingcolorful folders and promotional materials while marketing Montiget.

This campaign was enhanced further through our formal association withSOS Children’s Villages, a charity which aims to provide education, shelterand basic necessities to children and their families. Our campaign folderscontained details of our support to this worthy cause to demonstrate ourgoal of enriching lives.

In addition, our field force was made aware about SOS’s major projects.Prescribers were also directly given information about the charitythrough souvenirs, promotional materials, and a unique scratchcardbased SMS campaign. l

Thinking aboutchildhood

brings backfond memories

of carefreedays of play.


montiget

Did you know thatchildhood is theonly time in our

lives when insanityis not only

permitted to us,but expected?.- Louis de Bernières

The Colors of life


Across the world, there has beengrowing interest in nutraceuticals ornatural medicines that promote

healthy living. We all know that you needgood health to be happy, and in line with ourgoal of improving health and quality of life, welaunched our first nutraceutical brand, Cenova inSeptember 2014.

Cenova is a chewable tablet which contains extra Vitamins Cand E to promote a healthy urinary tract and to boost the

body's defenses against illness. It isenjoyable to consume because of itscranberry extract flavor.

The brand was formally launched at theHotel Legrande in Changla Gali, Murree.Our Bravo 5 sales team was given acomprehensive briefing about thedrug’s scientific characteristics andcompetitors.

Cenova tablets have been a roaringsuccess with the brand taking a large biteout of competitors. The brand is nowsecond in the MAT IMS urinary antisepticscategory just six months after its launch. l


Cenova

work and Playin bhurban

Dravix

The Pearl Continental Hotel inBhurban was the site for theinternal training and launch of our

anti-Fibrinolytic drug Dravix (TranexamicAcid). The three-day event was attendedby 140 members from Alpha 1, Field andMarketing teams and the BusinessDevelopment and Institutional teams.

Participants underwent rigorous trainingto ensure a successful launch of Dravixwhile also taking part in enjoyableextracurricular activities to explore thebeautiful scenery of Bhurban. The eventwas an excellent mix of essentialtraining and team building activities toensure product success and promoteteam work. l

Entry intonutraceuticals



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Sivab‘i Can’Embrace

the Enthusiasm

in July 2014, we launched the latest productin our highly successful line of cardiologydrugs. Sivab (ivabradine), our anti-anginadrug, was introduced to our sales team overthe course of a detailed, but enjoyable,three day event aimed at building productknowledge of our field force.

Scientific discussions, by leading keyopinion leaders in interventionalcardiology, were held in Karachi and

Lahore about the Ivabradine molecule.Later in the day, Product Managersconducted product training sessions toensure that our committed Hearty 1 teamwere well equipped with productknowledge needed to answer any queriesby doctors. Separate sessions were alsoheld to elaborate marketing strategies forspecific target markets.

The threedays oflearning andplanning werefollowed bycricketmatches andmovie screenings to energize and motivate theteam members. Besides working and celebratingtogether, the Hearty 1 team committed tomeeting targets to ensure that all worked inharmony. l

Trevia artinitiative

Getz Pharma paid tribute to Pakistan’sheroes with a unique walk-throughexhibition.

Trevia Student Artwork was athree-day event held inNovember 2014 in Karachi, in

partnership with Karachi University’s(KU) Visual Studies department. Itfeatured portraits of ‘Agents ofChange’ –those who had made asignificant contribution to Pakistan –which were created entirely out ofrecycled materials by KU students.


More than 1,000 employees, artenthusiasts and members of the medicalcommunity enjoyed the exhibition as ithighlighted positive role models andprovided Pakistan’s new crop of talentedartists to shine. Visitors andhealthcare professionalscommended the organizingcommittee’s effort anddedication towards puttingtogether a distinctiveshowcase which supported aleading public sector universityand promoted those figureswho had made a difference tosociety. l

To promote the growth of MiuraD, we organized a two-daytraining session at the Serena

Hotel in Swat for 150 teammembers. The soaring mountains atSwat provided the perfect backdropfor team building and trainingactivities which bolstered team

morale and deepened productknowledge.

The North team deserves specialpraise for organizing the event andin particular the excursion of thearea which was thoroughly enjoyedby everyone. l

The Vitamin Ddeficiency treatment,miura D(Cholecalciferol), isone of our majorsuccesses. Sales of thedrug have grown at a

rapid pace, with imS data stating that within a yearof its launch miura D has become one of the top 10brands in its category.

launch of

miura D



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risek Endoscopic workshops(rEw) were initiated toprovide an experience-

sharing platform in a hospitalbased environment. The

workshops were available tothose gastroenterologists

who perform endoscopiesand are based in countries

where Getz Pharmaoperates. This training helps

doctors attain knowledgeregarding latest guidelines

and processes for favorableclinical outcomes.

risekEndoscopicworkshop

The recent REW was sixth inthe series of eventsconducted in partnership

with the Philippines Society ofDigestive Endoscopy. The eventhelped experts share theirexperiences and recent trends tohelp improve patient outcomes.Besides discussions andspeeches, there was also a liveendoscopy session facilitated byexpert panelists from Pakistan andthe Philippines.l



risek was launched in 1996 and iscurrently the largest sellingantiulcerant and the second

largest brand in Pakistan, as well asleading position in our global marketssuch as Philippines and Vietnam.

Risek’s ‘Go-Green’ social campaign wasthe basis for numerous publicawareness campaigns and socialevents, including live drawing contestsand environment awareness posters,to increase brand noise level. In thelast few years, newer strategicbranding initiatives took the campaigninto a new era of success where sub-

campaigns like ‘Greenology’, ‘Clean &Green’, ‘Recycle-Reduce-Reuse’,‘Protecting Natural Resources’ and‘Eco-Friendly’ were implemented torousing appreciation.

During the process of building thebrand, teams have worked hard tointroduce innovative sales processes,intelligent pricing strategies andpackaging upgrades. Risek’s rapidgrowth rate (CAGR of 24.74%)contributes to Getz Pharma’s role as anindustry leader and we hope to achievesimilar landmarks in all other productcategories. l

Success storyof branding,initiatives,

passion andtransformation.

risek:The number

antiulcerant of Pakistan

1


Entering into newpartnerships with otherworld class, globalpharmaceuticalcompanies represents areliable way to expandinto new areas ofhealthcare.

Getz Pharma believes incollaborating withcompanies that share a

similar vision and reputation.

AbbVie, a global drugs

manufacturer listed on the New

York Stock Exchange and

celebrated for its research and

innovation, fitted our requirements

as just like us it is research driven

and committed to investing in

people, facilities, processes and

technology.

AbbVie recognised our robustmarketing and distribution ability.As a result, its strong line ofpharmaceutical products in the

therapeutic areas of anesthesiaand neonatology are nowdistributed and marketed withinPakistan solely by Getz Pharma.

Getz Pharma Pakistan hosted ourpartnership signing ceremonywhich was attended by 200 keyopinion leaders, Getz Pharmamanagement and salescolleagues from our Karachi,Multan, Lahore and Peshawarsales offices.

Our collaboration with AbbVie isevidence of our efforts to bringimproved health care treatmentoptions to the medical communityof Pakistan. l

Partnership

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abbVie is a global researchbiopharmaceutical company

present in more than 170 countries

for Excellence




In line with our focus onresearch to improve thehealth of patients, we

participated in a single topicconference on HCC, which wasorganized by the Pakistan Societyfor the Study of Liver Disease(PSSLD) and the Asia PacificAssociation for the Study of Liver(APASL).

Over a thousandgastroenterologists,hepatologists and seniorphysicians from Pakistan and theAsia- Pacific region gathered atthe two-day conference in

The rising prevalenceof liver cirrhosis andHepatitis C in Pakistanhas led to growth inHepatocellularCarcinoma (HCC),a type of liver cancerwhich is a concern forPakistan’s medicalcommunity.

Karachi in December 2014. Dr. GrahamFoster, a renowned Consultant Hepatologist,delivered the keynote speech at the event.Insightful discussions took place on theprevention and management of HCC whichagain cemented our reputation as aresearch-based scientific organization withexpertise in the field of Hepatitis.

The conference also presented a goodopportunity for us to showcase ourpartnership with AbbVie, which we did bysetting up a stall for visitors viewing. l

Rising to theChallenge of

Hepatocellular Carcinoma

Getz newsletter 6 page:Layout 1 30/03/2016 4:35 pm Page 20

it is not only for whatwe do that we are

held responsible, butalso for what we do

not do. - moliere

Counterfeit drugs are amajor issue for the

global pharmaceuticalindustry. not only dosubstandard or fake

drugs deceive patients,but they also harm thereputation of firms that

are committed topromoting better health.

The World HealthOrganization (WHO)pre-qualification of our

Quality Control Laboratoryand our strict compliancewith PIC/S GMP guidelinesare already proof of ourcommitment to quality,however, as an industryleader we have decided togo further in 2014 byimplementing ProjectChogori.

This initiative, launched byour Production team,imprints key safetyinformation on all ourpackages to prove the authenticity and safety of our drugs. Thename of our project, Chogori, is also the name of K2, Pakistan'shighest peak and the second highest mountain in the world,which exemplifies our high standards.

Under this new initiative, a bar code will be printed on eachpackage that will help identify the batch and convey data aboutmanufacturing and expiry dates. This has helped build trust inour brand and increased the professional and scientific look ofour products.

In order to spread word about this important step, our field forceapproached doctors and chemists directly to communicate the vitalfacts of the campaign. We also sent detailed letters and brochuresto ensure that prescribers knew about our efforts to ensure patienthealth and maintain our world class standards. The wide-rangingcampaign involved 2,000 Territory Managers with their AreaManagers and Sales Managers and has influenced over 40,000doctors and 50,000 chemists. Both doctors and patients lauded thiscampaign as it ensures commitment to health and safety. l

Qualityresponsibility forTaking

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Getz Pharma is aleading player inPakistan’s anti-diabetesmarket. in october2014, we signed anaccord with medtronic,aleading medicaltechnology company tobring its advanceddiabetes managementsolutions to Pakistan. Thepartnership withmedtronic enabled us tointroduce its range ofdiabetes managementdevices.

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uniting againstDiabetes

The partnership resulted in a number oftraining events to help our staff acquaintthemselves with Medtronic's range of Insulin

Pumps, Continuous Glucose Monitoring Systemsand Injection Port. After training events inSeptember and October, we launched the InsulinPump at the Pakistan Endocrine SocietySymposium in November 2014.

We also spread awareness about the availability ofthese products by participating in the NationalAssociation for Diabetes Educators conference andpublishing a supplement in the local print media onWorld Diabetes Day.

Getz Pharma is proud to have a partnership withMedtronic, since our association will not only improvethe quality of life of our patients, but also strengthenGetz Pharma’s image as a caring organization. l


Getz Pharma Life&Times 23

Tell me andI forget. Teach

me and Iremember.

Involve me andI learn.

- Benjamin Franklin

{global days}

World Heart Day, celebrated on 29September, has global importance as an

opportunity to raise awareness and spreadinformation about the growing prevalence ofcardiovascular diseases. It is an event which iscelebrated by our offices around the world.

Getz Pharma’s Myanmar office took special steps on the dayto show that we care for those suffering from heart

conditions and to showcase how our drugs enable heartpatients to lead normal lives. The staff created series of

special presentations, with an awareness session - attendedby 300 doctors, guests and students - to spread knowledge

about the management of cardiac ailments and theimportance of monitoring one’s condition.

The gathering helped build ties with the cardiacsociety and also helped us educate people with

vital information about how to care forloved ones with heart problems. l

HeartDay



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Promoting good health andconserving our environment are key parts of GetzPharma’s CSR program. Our Myanmar staffcombined these priorities on World Kidney Day tohost an interesting outing for our employees,doctors, nurses and government officials.

The day began with a series of insightful speeches by three renownedprofessors at the University of Nursing - Professor Khin Maung Htay,Professor Khin Thidar Thwin and Professor Khin Maung Than – who

captivated and inspired an audience of over 200 participants.

The eye opening talks were followed by a walk of the beautiful KandgawiLake for patients, doctors and staff. A fun draw created a jovialatmosphere and helped us to build relationships with key opinion leadersin the field and increase awareness of our brands in the nephrology spacesuch as Tamsolin, Solifen, Leflox and Moxiget.

Participants were pleased with the efforts made by our staff andappreciated our work to make the important day educational andentertaining. l

Hard work and Play

kidneyDay

(top) Getz Pharma Myanmarparticipating in a walk on

World Kidney Day

(left) The Myanmar Salesand Marketing team

promoting our nephrologyproducts



There are five different kinds of hepatitis viruses which can betransmitted from one person to another in various ways. As a result, it is necessary to spread awareness on issues such as blood

donations, safe physical relations, safe injection practices, food and watercontamination, to prevent spread of Hepatitis and improve public health.

Getz Pharma is aware of the serious and wide-ranging problems causedby the disease. To mark World Hepatitis Day on 28 July, our marketingteam in Myanmar informed 400 doctors, students and guests aboutvital information related to the prevention and treatment of the illness.

The presentation provided us with the ability to engage with keyofficials and to demonstrate how our concern for social problemsallied with our scientific expertise is helping in efforts to counterthe disease. l

Hepatitis

The world Health organization views Hepatitis asone of the most serious infectious conditions in theworld. it estimates that the disease, which involvesthe inflammation of the liver, already claims onemillion lives a year and can also lead to evenmore serious complications for patients such ascirrhosis and cancer.

Getz Pharmamarked worldDiabetes Day inDecember 2014 byhosting a majorawareness session inYangon, myanmar.This was attendedby over 400 doctors,patients andstudents whogained insights intothe disease.

The event provided avaluable platform tonot only build

relations with the localEndocrine society, butalso enabled us to directlyinteract with patients andexperts. All in all, thesession achieved manygoals as we spreadawareness about theillness and gained aninsight from doctors andpatients about thestrategies adopted bycompetitors. l

DiabetesDay

DayWin Kalayar Oo, Associate Business Manager,Myanmar (second from left) with her team



Earth

Earth Day is an annualevent celebratedworldwide on 22nd

April. The objective of thisday is to promoteknowledge about theenvironment, encouragerespect for life on Earth,spread information aboutthe different kinds ofpollution, and take stepsnecessary to conserve theenvironment. Getz Pharma,as an environmentalconscious organization,celebrated Earth Day onthe theme of Go Green.

Protecting theEnvironment

Day

nature is not a drag on growth. its protection is an unavoidableprerequisite for sustaining economic development

- Tony Juniper

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Dr Shahzad Khan,Director Marketing andSales, participating in

Earth Day celebrations

Earth Day celebrations 2014 started with speeches from the MDand CEO, and the department of Environment Health and Safety(EHS) to highlight how our organization supports the environment.Heads of departments planted trees on our Earth Pit, while allemployees showed their commitment to nature by posting acolored handprint on our pledge board.

Earth Day influenced the day’s activities with employees deckedout in green, and the cafeteria serving a Green Menu featuringgreen colored food items. l


it is no surprise that the

availability of blood is

absolutely necessary during

medical emergencies. in June

2014, Getz Pharma organized

a blood donation drive in

karachi where 219

employees donated blood to

the korangi-based indus

Hospital which offers free

treatments.

The Gift oflifeT

he Getz Pharma BloodDrive started on ahigh note with

different departments keento contribute to thehospital’s blood supplies.The event highlighted ourcompany’s dedicationtowards aiding thehealthcare community andshowed that ouremployees are happy toput themselves forward fora worthy cause. l

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Preservi Heritage of P

As part of Getz Pharma’s CSR initiatives whichinclude the preservation of cultural heritage,we proudly sponsored the printing andpublication of Kalaam-e-Aarifaan, acompendium of priceless gems of SufianaKalaam in Urdu, Punjabi, Seraiki and Persianlanguages that has been compiled in a bookform after a decade of hard work. Thiscollection has been put together with passionand care, and includes English and Urdutranslations and synopsis to increasereadership and contribute to the Sufi messageof eternal love, tolerance and peace. We areproud to distribute this work to libraries andindividuals all over the world.

Left to right: Ayesha Ali

reading Sufi Kafis;

Dr Hasan Aziz, compiler of

Kalaam-e-Aarifaan signing

copies of the book;

Mr Khalid Mahmood,

MD and CEO, Getz Pharma,

addressing the crowd

at the launch



ving Cultural Peace and Tolerance

Mystical poetry has been an integralpart of our culture and civilization,being commonly sung by village

bards in rural public gatherings, at streetcorners and even in general publicmeetings in cities today. However, to ourmisfortune, this classic literature is beingdrifted away from the hearts and minds ofmost Pakistanis.

People from all walks of life, from doctorsto academics to literature fans, attendedthe launch ceremony of Kalaam-e-Aarifaan in December 2014 and praisedour steps to maintain our traditions.Renowned author Fahmida Riaz spoke

beautifully about our Sufi past andemphasized the need to inculcate thesevalues in our youth, in order to counterviolence and promote respect for diverseviews, cultures and beliefs.

Getz Pharma believes in the preservationof our cultural and social heritage, and isconscious that the Sufi culture has beenneglected because of overpoweringfundamentalist trends in society. Thismarginalization has prompted us to worktowards reviving disappearing Sufi culturalheritage by promoting the messagethrough book form. We are pleased toshare this Sufi knowledge with the world. l



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Eid Milan celebrations is a tradition at ourGetz Pharma Karachi office and onewhich employees enjoy with bright

smiles, colorful clothing and festive spirits.The get-together was further accentuatedwith dancing and the exchange of sweets toensure that everyone had a great time. l

Celebrating Together

Every year our office organizesa two-month long footballtournament. In 2014, 90

teams from all over Karachiparticipated. The tournamentwrapped up with the final matchheld on 20 June 2014, with theGhareeb Nawaz Shah, Lyari FootballClub winning the final against theHunter Sports, Malir Football Clubin a close 2-1 match. l

Football

Fun for our Employees


Hockey is thenational sport ofPakistan, but nothing

stirs passions like cricket. Theone-day cricket tournament heldat the UBL Sports Complex, Karachion 20 December, 2014 saw 26 teamsbattle out for the top prize – the gloryof being the best sportsmen andsportswomen within the company. The tournament ended withsunburnt faces, bright smilesand plenty of bonding withinthe departments. l

CriCkET


Fun for our Employees


32 Getz Pharma Life & Times{W

eCARE}

In 2014, malnutrition,inadequate healthcare

and drought hit villages inthe Thar desert in interior

Sindh. The tragedy waswidespread as over

300,000 families lostloved ones and hundreds

of parents suffered theagony of losing theirchildren due to poor

access to vital facilities.

Part Our

Playing



We were determinedto play our part torelieve the sufferings

of Thar’s inhabitants andrecognized that access tomedicine and food was theneed of the hour. Seventy ofour employees volunteered toarrange and dispatch asubstantial amount of essential

relief, to the Tharparkar district.Besides medicines, we also

provided containers of dried milk,tea, biscuits and sacks of wheat, sugar

and pulses.

We are truly proud, that our colleagues, lent ahelping hand to provide sustenance to thoseaffected. l

To deny people theirhuman rights is tochallenge their veryhumanity - Nelson Mandela


In January 2015, we developed andlaunched a bilingual safety guide for visitors. Theguide contains site safety norms and theprotocols to be followed in case of emergency,through an engaging mascot Anzen, meaningsafety and security in Japanese. The guidehighlights our attention to safe practices. Anzenis also featured on posters, safety alerts, andcautionary information to make sure safetyprecautions are not overlooked. l

Visitors’Safety Guide

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Our Environment, Health andSafety Department initiated andimproved a range of facilities tofurther aid our Getz Pharmacommunity. To ensure a timely

response to medical emergencies, we introduced an in-house, round-the-clock ambulance service which isowned and operated by Getz Pharma. Inaugurated inJanuary 2015, the service has already helped severalpatients and provides invaluable peace of mind in theevent of any emergency. l

Emergency exits are acrucial aspect of any facilityas they ensure safety andsecurity of our employees

during unforeseen accidentsor calamities. With the

support of the Project Team,our Karachi office developedfive new emergency exits toensure smooth evacuations.

The EHS department alsoconducts emergency drills toreduce evacuation time andto ensure all our colleaguesare aware of their nearest

emergency exit. l

EmergencyExits

initiativesEHS




Getz Pharma had a

major presence at the 2014 IBA

and LUMS Job Fair in Karachi and

Lahore. The team set up an

attractive booth that was

tastefully decorated in the

company's colors and set against

an impressive backdrop

of a world map highlighting

our presence in different

countries.

I am convinced that nothing

we do is more important than

hiring and developing people.

At the end of the day, you bet

on people not on strategies.

- Lawrence Bossidy

Getz Pharma’s employeesdiscussed jobopportunities with

students and graduates, andhighlighted how ourcommitment to technology,systems, facilities and peoplemade us the best career choice.

Profiles of graduates werecollected and visitors to thebooth were also given detailedbrochures about our values,achievements and targets.Nearly 300 people visited ourstalls as we continued toidentify young candidates whohad the right mix of qualities,such as innovative thinking,agile leadership, teamwork andstrategic decision making, andwould gel in our fast paced andinnovative workplace. l

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RecruitingFuture Leaders



uSAID hosted the Women In TradeCareer Fair in June 2014 at AvariTowers, in Karachi. Aimed at assisting

women meet employers with an internationalpresence, this one-day event gave us a greatopportunity to showcase our qualities as aleading employer.

Visitors to our stall were informed about ourcommitment to respect all employees andprovide a safe and comfortable workingenvironment. The specific facilities to helpwomen balance work and family life, such as afitness center with a one hour time slotdedicated for female employees, and a pick-and-drop service, were emphasized.

The theme of our booth reflected the bestattributes of our staff: strength, dignity andpride. Visitors showed interest in our stall, withour Queen Picture photo booth one of our keyattractions. l

a woman is the full circle.within her is the power to create,nurture and transform. - Diane mariechild

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workplace

The Getz Pharma Talentacademy is committedto providing dedicatedand insightful trainingsfor our employees.over the year, wehosted different types oftrainings and awarenesssessions in all our officesto create change thatproduces value for ourinternal and externalcustomers.l

Talentacademy

GrowingThroughlearning

leadership GriD Seminar

in August 2014, 45 middle and uppermanagement from the Karachi officeparticipated in a four-day in-house

GRID training. Participants learnt theimportance of behavioral change andhow ideas can be deployed in a soundmanner to achieve better workingrelationships and results. l

women in the



workshop on How to Design Presentations

The Talent Academy in collaborationwith Corporate Communications heldthree rounds of a ‘How To Design

Presentations’ workshop from September-December 2014. Sixty-five participantsbenefited from the sessions which focusedon the minimalist concept of less is more.

Useful tips were given on how toimprove the layouts ofpresentations, ways tostructure ideas and thevital contribution ofpreparation in presentinga convincing case.Practical advice was alsogiven to employees onhow to changepresentations according toaudience needs and how toensure that key points areremembered by listeners.

Importantly, trainingwasn’t just academic innature since employeeshad an opportunity to puttheir learning intopractice. The TalentAcademy further organizedan Exhibition Session whereparticipants showcased theirpresentations. A detailed critique wasdelivered for each presentation by thefacilitators and other participants. The bestpresentations won prizes. l

Executive leadershipDevelopment Program

The Getz Pharma Training Centre inLahore held a three-day session inMarch 2014 to induct leadership and

sales management competencies to thesenior management team and identify salesforce effectiveness KPIs. The event wasattended by the sales leadership who learntabout their role and the leadership attributesthey need to demonstrate in businessmanagement. l

workshop on Financefor non-Finance managers

as part of our ongoing efforts tobuild on our core competencies,two rounds of a workshop called‘Finance For Non-Finance

Managers’ took place in Mayand June 2014.

Thirty-five staff membersdeepened theirknowledge of key aspectsof quantitative analysisduring group sessions

where they analyzedfinancial statements and

business models, and honed theirability to communicate data

about costs and revenues.

They learnt how to applyknowledge of accountingand finance in businessoperations, ways toeffectively use languageof finance, and types of

cost and managementconcepts for day to day

operating decisions.

Trainings such as these help participantsbecome better team players and ensureinnovative ideas become reality. l

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nine Years of

Consistentbrilliance

The FPCCI Export Awards is an annual event which has been held for thelast 38 years and winning prizes at the ceremony carries a great deal ofprestige. Five hundred prominent members of the business community

and leading government officials saw us being presented the award by PrimeMinister Nawaz Sharif, who was very appreciative of the positive impact of GetzPharma's domestic and international operations.

Fifty companies were winners that night which saw leading public and privatesector officials highlight the importance of exporters to the country's progress. l

For the ninth year running, GetzPharma was honored with the

award for the country’s leadingexporter of pharmaceuticals by theFederation of Pakistan Chambers of

Commerce and industry (FPCCi)Export awards with the award given

by the Prime minister of Pakistan.

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A trophy isn’t about the hardware, the gold-painted statue mounted onmarble, it’s about the recognition of excellence. A trophy is a physicalrepresentation of the abstract concepts of hard work and dedication.

Jarod Kintz

Asim Mustafa,

Director

International

Business (left),

receiving the

award from the

Prime Minister



Plant a Tree for a Healthier

Tomorrow

blossomingbEauTY

In 2014, our administrative services teamoutdid itself as we improved on last year'srunners up position to pick up first place in

HSP’s category of Spot Beautification.

Employees and guests at the awardceremony praised the beauty of the Getz

Pharma roundabout, voicing that it liftsspirits during the daily commute and makes

a great first impression on all guests.

The beauty of our adopted roundaboutserves as a reminder of our commitment to

protect the environment. l

Getz Pharma’s efforts to beautifythe environment continues to

receive accolades as our adoptedroundabout was honored yet

again by the Horticultural Societyof Pakistan (HSP).

The serene landscape and vibrant colorswere enjoyed by 1,500 employees andguests, and made possible by thehardworking staff at our Karachi office.Efforts to beautify our environment, startingfrom our doorstep, remains a key part of oursocial responsibility goals. l

There can be no purpose moreinspiriting than to begin the ageof restoration, reweaving thewondrous diversity of life that stillsurrounds us.

Edward o. wilson

a thousand buds bloomed on February 2014as Getz Pharma put on an impressive flowershow at the company premises. The beautifuldisplay of 18,000 diverse seasonal plantsand flowers helped us clinch the runner-upposition in the industrial award categorygiven by the Horticultural Society of Pakistan.



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Pharmacovigilance is like a sunshadeto describe the processes formonitoring and evaluating Adverse

Drug Reactions (ADRs) and it is a keycomponent of effective drug regulationsystems, clinical practice and public healthprograms. Pharmacovigilance is defined bythe World Health Organization (WHO) as“the science and activities relating to thedetection, assessment, understanding andprevention of adverse effects or any otherdrug-related problem”. The increase inADRs reported resulted in an increase inthe volume of data handled, making it moreimportant to understandpharmacovigilance, which is now firmlybased on sound scientific principles and isintegral to effective clinical practice. Inrecent years there has been a substantialincrease in the number of clinical trials indeveloped and developing countries. Intheir approval of clinical trials, regulatorybodies look at safety and efficacy of newproducts under investigation. Safetymonitoring of medicines in common use isnow an integral part of clinical practice.

PharmacoVigilance

Getz Pharma

DrugSafetymonitoring

a master key for


Getz Pharma establishedPharmacovigilance system in Pakistanto detect previously unknown or

poorly understood adverse effects andreactions of medicines. Our focus on drugsafety is a key component of our core values.We informed our stakeholders about theseefforts at key forums, scientific meetings andmajor conferences. We’ve also contributed torenowned journals in the form of publicationssuch as the Journal of Pharmacovigilance andDrug Safety (Official Journal ofInternational Society ofPharmacovigilance). Our responsibility has notjust been limited toverbal perspectives,but on practicalaspects we tried torespond at theearliest to ourmajor stakeholders, medicalcommunity,Regulatory Officialsand Health CareProfessionals.

We believe in educationand training of healthprofessionals in medicine safety,exchange of information betweennational pharmacovigilance guidelines,coordination of such exchange, and the linkingof clinical experience of medicine safety withresearch and health policy, that enhanceeffective patient care.

The scope of pharmacovigilance continuesto broaden as the array of medicinalproducts grows. There is a realization thatdrug safety is more than the monitoring,detection and assessment of ADRsoccurring under clearly defined conditionsand within a specific dose range. Rather, it isclosely linked to the patterns of drug usewithin society. Problems resulting fromirrational drug use, overdoses,polypharmacy and interactions, increasing

use of traditional and herbal medicines withother medicines, illegal sale of medicinesand drugs of abuse over the Internet,increasing self medication practices,substandard medicines, medication errors,lack of efficacy are all within the domain ofpharmacovigilance.

Current national systems need to evolve in

order to address this broad scopeadequately to develop further to meetpublic expectations and the demands ofmodern public health.

Getz Pharma would extend the confidencein the health service in general, ensure thatrisks in drug use are anticipated andmanaged, improve communication betweenthe health care professionals and the publicand educate health care professionals tounderstand the effectiveness or risk ofmedicines that they prescribe. l


Getz Pharmaestablished

Pharmacovigilancesystem in Pakistan

to detectpreviously

unknown orpoorly understood

adverse effectsand reactions of

medicines.


Change is not a threat,it’s an opportunity.Survival is not thegoal; transformative success is.

_ Seth Godin

www.getzpharma.com

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