getty 11 04 09
DESCRIPTION
pheonTRANSCRIPT
Alternate Reality Games
ARGs and/or args
© CityMystery LLC 2009
Programming for social media
Metrics
All they cared about was foot traffic
Online component
256,900 hits
37,450 page views
6,100 online players
In six weeks, with minimal marketing
The museum expanded
Youtube, Facebook, Myspace, Flickr,
dedicated website, blogs
285 posts on one blog
14,595 page views
i.e. bloggers kept coming back
350 images posted on Flickr
300 real time players
With players spending an average of 3 1/2
hours @ the museum
Modular game
1,000+ players since January
68% of sample had never been to SAAM
before
68% said they would return
Foot traffic delivered
An arg with many sponsors
A talisman that grants power
Whoever possesses it controls the game
Pay it forward
A mission-based game
S
Args are global
Anywhere, anytime
MAKER-PLAYERS
Manage players
PlaytimeEngine
Share players
Extend your reach
Smithsonian is our cornerstone sponsor
Their web stats are astounding
Smithsonian American website:
2.3 million uniques
4.6 million visits35 million page views
Smithsonian American’s blog
83,000 visitors
127,000 page views
THE SMITHSONIAN website:
114 million unique visitors
188 million visits
740 million page views
It’s not audience share
It’s share your audience
Launching Spring 2010
ghostsofachance.com
click on Final Report, or explore,
click anything clickable
415.377.6839
Thank you.
© CityMystery LLC 2009
C