getting your web video program rolling: pun intended
TRANSCRIPT
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Getting your web video program
rolling: pun intended
Alex Winkfield
Videographer: College of Wooster
@AlexWinkfield
#WCS2
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BACKGROUND:
- I’m Alex.
- I have a B.A. in Film Studies from THE Ohio State University.
- I interned with the Columbus Blue Jackets doing web video in college.
- I’m really into cycling.
- I married WAY up.
- I have been a dad for a month (book on perfect parenting drops in June).
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Image credit to
cxmagazine.com
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Image credit to
cxmagazine.com
“It doesn’t get any easier, you just go faster.” –Greg LeMond
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I. Get started
Photo credit:
Elca.org
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A. What are you willing to spend?
Photo Credit:
fineartamerica.com
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-Camera
- Microphones
- Tripod
- Lighting
- Editing software
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Camera
-Things to look for:
-HD video capabilities
-Audio monitoring
-DSLR Canon 7D New: $1,500 (body), starter kits on www.bhphotovideo.com sub
$2k (requires plug-in for audio monitoring).
-Want to upgrade? 5D Mark III $3,500 (body).
Photo: fdtimes.com
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Microphones
- Shotgun and LavalierSennheiser MKE 400 $200
-Sennheiser ew100 series lavalier $800
Photo: bhphotovideo.com
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Tripod
- Things to look for:
-Large range of height
-Leveling ball
Photo: bhphotovideo.com
- Magnus VT-4000 $150
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Lighting
-Things to look for:
-Three-point lighting kit
Photo: bhphotovideo.com
-Lowell Basically 3 kit $934
-I have it, I don’t love it.-Lowell Blender 3 kit $1,500
-Weighs a lot less
-Adjustable light settings
*Chair not included
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Editing Software
-Things to look for:
-Customizable settings
-Works with multiple codecs (H.264 very important)
Photo: bhphotovideo.com
-Adobe Premier $750 for Mac, $734 for PC
-Works very smoothly with other programs in Adobe Suite
-Final Cut X :-(
-It’s fancy iMovie
-Apple leaving professional-grade behind
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So let’s do the math
-Camera: $1,500-$2k
-Microphones: $1k
-Tripod: $150
-Lighting: $1k
-Editing Software: $750
-Other:
-Computer: $2k
-Employee: $30-50k/year
Photo: farisyakob.typepad.com
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So let’s do the math
-Camera: $1,500-$2k
-Microphones: $1k
-Tripod: $150
-Lighting: $1k
-Editing Software: $750
-Other:
-Computer: $2k
-Employee: $30-50k/year
Photo: farisyakob.typepad.com
Total: $7,000
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II. I have a video, now what?
Photo: commons.wikimedia.org
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A. Hosting your video
Photo: play.google.com
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Why YouTube?
-It’s free
-Your audience is familiar with it
-Lots of storage space
-Accepts lots of file types
-Easy to embed on your website
-Easy to caption
-Awesome analytics
-It’s free
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B. Sharing your video
Image: esotech.org
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III. How to Measure Success
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A. Find the right cocktail
Photo: cuhkacs.org
This is the perfect cocktail. Always.
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-Can you be successful without going “viral”?
-How big is your target audience?
-How does it compare to other projects?
Things to consider…
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-Can you be successful without going “viral”?
-How big is your target audience?
-How does it compare to other projects?
Things to consider…
-Average view duration
-Analytics are your friend!
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How to Measure Success
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What Works?
-We have had success with…
-Videos to based on specific marketing goals
-Student life
-Outcome stories
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What Works?
-We have had success with…
-Videos to based on specific marketing goals
-Student life
-Outcome stories
-We have had less success with…
-Profiling faculty
-Videos about unique classes
-Videos over 2:30
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Resources
-Bare Bones Camera Course For Film and Video by Tom Schroeppel
-Covers film/video basics
-Is totally awesome
-Editing training books
-Use programs affiliated with software company
-Look at what others are doing!
-Woman on Campus at Simmons
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Thank you!
Questions, comments,
character assassinations:
- @AlexWinkfield