Sources of traffic

33%

33%

33%

Direct Referral Search

Referral comes from two sources

Brands use these channels ineffectively

Personalization gets past this hurdle

LIBYAWARRIORSRADIOHEAD

Implemented directly on . . .

LIBYA

WARRIORS

RADIOHEAD

Happy customers.

Remix.

Community manager.

Talk back, pose questions, deliver

value

Bot on bot action.

Feed quality

Feed frequency12345678

Currently

10%

10%

10%

70%

Direct Referral Search Social

To be clear, this is also ignoring virality channels.

Getting your social weight up

40%

15%10%

35%

DirectReferralSearchSocial

Pursuit of Happyness

Rather be a store in the mall

Thank you. I am here all week. Tell your friends.