getting your app ready for black friday and cyber monday
TRANSCRIPT
Getting your app ready for Black Friday and Cyber
MondaySarah-Jane Morris, Developer Community Lead, Apps @ Shopify
But wait… what is Shopify?
🚫
• A cloud-based, multi-channel commerce platform
designed for small and medium-sized businesses • 500,000+ merchants on our platform (not including free
trials) • Merchants in 175 countries
What we are…
Don’t forgot about our sweet new Chip and Swipe Reader for Shopify POS 🔥
A lil’ namedropping
A lil’ namedropping
What exactly are Shopify Apps then?
🤔
Shopify’s App Store
Our goal?
Help merchants customize Shopify to meet 100% of their needs.
What kinds of apps truly benefit merchants?
4 Average number of apps
used by Shopify merchants
41% Of our app developers run their
business solo
They both need all the help they can get!
Our goal as a company?
Take the path that leads to more entrepreneurs.
Our annual stress test - BFCM! (Black Friday, Cyber Monday)
220% $6.25BBFCM Fun Facts from 2016
more sessions* spent*
3x 30%more orders for Shopify merchants more sales from multi-channels
* data collected by Adobe Digital Insights
📱 🎁
BFCM Trends for 2017*
more mobile conversion research starting earlier
integrating offline and online
🙌convenience factor
🏬“* from Shopify blog post “Black Friday Cyber Monday: 10 Tips and Upcoming Trends From Industry Experts”
True now, even more true during BFCM
SUPPORT IS QUEEN 👑
• Ways to proactively prepare for support:* • Set-up text expanders with common support responses. • Pre-write email responses for common app issues. • Send check-in emails to merchants during quiet times.
* Taken from Shopify’s App Developer Medium Blog: “Expert Advice for Improving App Support”
SUPPORT IS QUEEN 👑
• Ways to encourage self-support:* • Create documentation that merchants can use to help
navigate and solve their app issues. • Update copy and prompts within the app to help guide
merchants through functions and steps that frequently
result in support needs.
* Taken from Shopify’s App Developer Medium Blog: “Expert Advice for Improving App Support”
SUPPORT IS QUEEN 👑
• Ways to add more empathy to support responses:* • Make response times a fast as possible to reduce
merchant anxiety. • Use bots or automated tools to speed up response times. • HelpDesk is an SMB solution that can help scale support
for apps
* Taken from Shopify’s App Developer Medium Blog: “Expert Advice for Improving App Support”
Make a merchant’s life easier during BFCM, expect more merchants to hear about your app 🎉
• Get started building apps for us! http://developers.shopify.com • Our app store: https://apps.shopify.com/ • Our BFCM guide: https://www.shopify.com/bfcm • My twitter account: @SarahJaneMorris • My current fave Insta: @VegasStories
Resources
Vegas the Turkish Pomeranian!
Thanks! @SarahJaneMorris
@ShopifyDevs