getting up to speed understanding and sustaining your … · 2012-01-18 · getting up to speed...

Getting Up To Speed Amigos Library Services

February 2011 1

GETTING UP TO SPEED:

Understanding and Sustaining Your

Broadband

Christine Peterson

Amigos Library Services

2

WALLWISHER

http://www.wallwisher.com/wall/tslacld


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•Do your patrons complain about sluggish

internet service?!

•Does slow service impact your ability to

meet the community’s needs and

expectations?!

If you know that your library needs to

upgrade, but you do not know where to

start or do not understand your options,

this is the series for you!

SERIES SUMMARY

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Building on information presented in the

first session, this webinar will provide

information on lower cost broadband

connectivity options available to libraries.

It will also explore the value of enhanced

connectivity to library patrons and to the

community at large, providing attendees

with a broader understanding of the

issue to enhance advocacy efforts as

demand, costs, and expectations rapidly

increase.

SESSION SUMMARY


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5

AGENDA

• Low(er) cost options

• Statistics

• Help in advocating for more

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Which is larger?

• 1 megabyte

• 1 megabit

POLL


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Which is a measurement of bandwidth:

• Megabytes per second

• Megabits per second

POLL

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Which has more bandwidth?

• T-1

• DSL

POLL


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• Bandwidth Monitor -

http://www.bwmonitor.com/

• www.broadband.gov

• speedtest.net

• speakeasy.net

• Network software

IDENTIFYING YOUR BANDWIDTH

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• Lease additional circuit for patron use

• Separate existing circuit

• Aggregation

• E-rate

• Texas State Telecommunications

Discounts

LOW-COST OPTIONS

http://www.bwmonitor.com/

http://www.broadband.gov/

http://speedtest.net/

http://speakeasy.net/


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ADDITIONAL CIRCUIT

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SEPARATE EXISTING CIRCUIT


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QUALITY OF SERVICE (QOS)

Blue – administrative; Red - patron

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Web

Gaming

P2P

Traffic

Shaper

BANDWIDTH SHAPING

Web

Gaming

P2P


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AGGREGATION

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E-RATE TELECOMMUNICATIONS


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• Priority one service

– Telecommunications

– Internet access

• Also includes:

– Local phone service

– Long distance phone service

– 800 service

– VoIP

– Cellular service

CONSIDERATIONS

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• No technology plan required

• CIPA required for Internet access

– E-rate/LSTA funding

– Internet safety policies

– Blocking/filtering technology

• Your discount?

CONSIDERATIONS

http://www.tsl.state.tx.us/ld/ funding/discount.html

http://www.tsl.state.tx.us/ld/funding/discount.html




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QUEST FOR E-RATE

http://bit.ly/questforerate

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Does your library apply for E-Rate?

• Yes

• No

• Not sure

POLL


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If not, why not?

• Too much paperwork

• Too much hassle

• Not enough discount

• Don’t know how

• Other reason (Wallwisher/chat)

POLL

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• Texas Universal Service Fund

• Discounts:

– 25% discounts on telecommunications

– Discounted T-1 rates

– Other broadband services - 105% or 110%

• Expire January 1, 2016

STATE TELECOMM DISCOUNTS

http://www.txla.org/sites/tla/files/ Advocate/82Telecom.pdf

http://www.txla.org/sites/tla/files/Advocate/82Telecom.pdf




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ENOUGH BANDWIDTH?

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BROADBAND GROWTH

0.00

5.00

10.00

15.00

20.00

25.00

30.00

Pe

ne

tra

tio

n R

ate

s, %

Broadband Increase for US, 2002-2010

OECD Broadband Portal


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GLOBAL INTERNET TECHNOLOGIES

63.42%

20.41%

13.74%

1.35% 1.08%

Technology Market Share, Q3 2010

DSL

Cable

Fiber

Fixed Wireless

Satellite/Other

OECD Broadband Portal

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TYPES OF LIBRARY CONNECTIONS

0%

10%

20%

30%

40%

50%

60%

DSL Cable Leased line Satellite Wireless Other

Urban

Suburban

Rural

Overall

2009-2010 Public Library Funding and Technology Access Survey


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SPEED OF LIBRARY CONNECTIONS

0%

5%

10%

15%

20%

25%

30%

35%

< 256 kb/s

768 kb/s

1.4 mb/s

1.5 mb/s

3.0 mb/s

6 mb/s 10 mb/s

20 mb/s

30 mb/s

40 mb/s

> 40 mb/s

Don't know

Urban

Suburban

Rural

Overall


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LIBRARY BANDWIDTH OVER TIME



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0%

10%

20%

30%

40%

50%

60%

Insufficient Sufficient sometimes Sufficient always

Urban

Suburban

Rural

Overall

CONNECTION ADEQUATE?


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INCREASE BANDWIDTH?

0

5

10

15

20

25

30

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No, at max speed

No, no interest

Yes, but cannot afford

Yes, will increase

Can, but no plans

Yes, but no expertise

Other Don’t Know

Possibility of Increasing Bandwidth

Urban

Suburban

Rural

Overall



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What services are public libraries now

offering that affect bandwidth?

WALLWISHER/CHAT

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ONLINE LIBRARY SERVICES

0%

20%

40%

60%

80%

100% Does not offer

Offers



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NA TRAFFIC/FIXED

Sandvine Fall 2011 Global Internet Phenomena Report

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WHAT CAN WE DO?


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ADVOCACY!

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ADVOCACY PLANNING


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• Goals & objectives

• Assess situation

• Identify critical tasks

• Develop communication plan

• Develop work plan

• Document & evaluation results

ADVOCACY PLAN

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GOALS &

OBJECTIVES


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ASSESS

THE SITUATION

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IDENTIFY

CRITICAL TASKS


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Communication Plan

Key Message

Strategies Key

Audiences

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• Did your advocacy work?

– Numbers/statistics

– Did you get support?

– Did you get what you

wanted? Why/why not?

– Did you get comments?

• Publicize good results

• Thank you!

EVALUATION/FOLLOW-UP


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BUT . . .

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“FRONTLINE ADVOCACY”


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• Involves library

staff

• Supplements

traditional

advocacy

• Reach more people

“CAN’T DO IT ALONE”

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EACH ONE, EIGHT OTHERS


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. . . FOR PUBLIC LIBRARIES

http://bit.ly/xDgdtO

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1. Share and discuss materials

2. Create task force

3. Decide on message

4. Brainstorm how to communicate

message

5. Integrate into all areas of library

6. Train staff

7. Make time

8. Evaluate

HOW TO: FRONTLINE ADVOCACY

http://bit.ly/xDgdtO


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• All staff are involved

• Brainstorm ideas for specific situations

– Reference

– Circulation

– Programs

– Grocery store

• Integrate into all areas of library

• Follow through

DIFFERENCES

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FROM HERE . . .


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As much as you can afford

More than we have

It’s determined by the number of

irritated patrons

When you click, it happens

WHAT IS SUFFICIENT BANDWIDTH?

-- Bob Bocher, Technology Consultant

Christine Peterson

Amigos Library Services

[email protected]

Thank You!

getting up to speed understanding and sustaining your … · 2012-01-18 · getting up to speed...

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