getting the message across jo beacroft-mitchell giving and resources advisor
TRANSCRIPT
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Getting the Message Across
Jo Beacroft-MitchellGiving and Resources Advisor
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Aims for This Session
• Developing Key Messages
• Building Confidence
• Inspiring Creativity
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Key Messages
Are the three or four things that you want people to remember about your church.
The same message whether they visit, read a leaflet, talk to a member or see a website.
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Why Bother
Build understanding
Build community
Make a little go a long way
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Develop a Message
Take a Step Back
What do you doWhy do you do it
What would happen if you didn’t
What can they do about it
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Build a Toolkit
A straightforward explanation
Key messages and simple statistics
Examples and Quotes
Stories
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Use It !
Using Key Messages means that every bit of communication works harder for you and
ensures a consistent coherent understanding of who you are and what you stand for
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Money Myths
Secrecy Syndrome
Oliver Twist Syndrome
Quality Syndrome
Maximum Syndrome
Selfish Syndrome
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Creative not Costly
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www.wordle.net
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A copy of the short film produced by www.conspiracyoffreedom.org
is available on the website above.To play it in church you will need access to the
internet, if you do not have internet in church you can obtain a copy of the film from Jo.