getting started with video
DESCRIPTION
Presented at Keller Williams Family Reunion 2014TRANSCRIPT
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GETTING STARTED WITH VIDEO
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TOOLS OF THE TRADEWhat to Use – External Microphone
Lavaliere or Lapel Microphone
Around $20.00 - $25.00
Allows you to connect to a dedicated microphone for eliminating wind noise. Allows more direct audio.
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TOOLS OF THE TRADE
What to Use – External Microphone
• Rode Shotgun Mic
• About $150.00
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TOOLS OF THE TRADE
What to Use – External Mic
• IXY Stereo Recording Microphonefor IPhone by RODE
• About $150.00
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TOOLS OF THE TRADE
What to Use – LIGHTING
• Softbox Video Lighting
• Amazon.com
• $100,000 - $200,000
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GET COMFORTABLE
WITH HOW YOU LOOK
AND SOUND
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How You Look on Video
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How You THINK you Look on Video
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People do business with people they know, or THINK they know
Best Practices for Video
• Tell your Story
• Start Small and Simple – Get fancy later
• Keep it Authentic
• Make it Fun and Keep it Short
• Be Clear, To the Point, and Informational
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TOOLS OF THE TRADE
What to Create• Introduction Videos
• Informational Videos
• Role Playing Videos
• Lead Cultivation
• Testimonials
• Listing Videos
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TOOLS OF THE TRADE
What to Use – Video Editing
• PC – Windows Movie Maker, Pinnacle Studio Plus, Camtasia
• Mac – iMovie, Final Cut Pro, ScreenFlow
• FREE – Youtube.com
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WHAT TO DO WITH YOUR VIDEO
Upload to Video Channels
• Embed on Websites
• Use on Blogs (vlog)
• Create Drip Email
• Share on Social Media Channels
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Use the embed code to add the video to your Marketleader website.
Add Videos to the Community Pages, Main and Sell Pages, and Career pages of Marketleader sites
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Use the embed code to add the video to your Marketleader website – Great for COMMUNITY PAGES
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REMEMBER THE WEB ENVIRONMENT
Videos rank HIGH on SEARCH
• Use Keywords
• Use Call to Action
• Use LINKS
• Always drive BACK to your site and never away
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