For Job Seekers

Why Twitter is the greatest thing since sliced bread!

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Communication

• Listening• Learning• Acquiring information

+• Marketing• Promoting• Sharing• Informing

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New Relationships With:

• Shared interests• Movers & Shakers• Hope to meet/stalking• Smart or interesting• Doing it right

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No limits

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Your Personal Profile

Make it reflect YOU 160 characters Picture adds personality Include link to LinkedIn or

website Complete your profile

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Tweet: Status update, “What’s happening” in 140 characters

RT: Retweet, sharing someone else’s tweet @: Indicates to or from DM: Direct message, like an email (must

follow each other) http://goo.gl/VfzzT Shortened URL #: Hashtag is a special way of “tagging”

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Find and Follow

How to Find People? LinkedIn Profile Company website “Who to follow” on Twitter Author of book/article/blog Lists by others Twellow Listorious WeFollow #FF (Follow Friday)Read bio to ensure reason for

following

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QUIZ

Share InformationBuild Relationships

Tweet information RT other’s work or

tweets Promote events Share

articles/information Jobs Engage in discussion

Be on-brand

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Best Practices• Share. Share photos and behind the scenes info about your business. Even better,

give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!

• Listen. Regularly monitor the comments about your company, brand, and products.• Ask. Ask questions of your followers to glean valuable insights and show that you

are listening.• Respond. Respond to compliments and feedback in real time• Reward. Tweet updates about special offers, discounts and time-sensitive deals.• Demonstrate wider leadership and know-how. Reference articles and links about

the bigger picture as it relates to your business.• Champion your stakeholders. Retweet and reply publicly to great tweets posted by

your followers and customers.• Establish the right voice. Twitter users tend to prefer a direct, genuine, and of

course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?

From Twitter’s site

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Tw-etiquette• Give credit to source• Always be professional & positive• You don’t have to follow everyone who follows

you• Keep settings public• Be present – ¼ = industry related – ¼ = occupation/company– ¼ = promoting others (city, assoc.)– ¼ = you (dialog or posts/slides/etc.)

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RESPOND

SHARELISTEN

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If you must…use it to search for j.o.b.s.

• Follow target companies and employees• Follow recruiters and job boards• Use hashtags– #ROC = Rochester, NY– #job

• Tweetmyjobs

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TweetdeckSeesmic or HooteSuite

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Check out Twitter’s own site: What Is Twitter