getting started with twitter for business
DESCRIPTION
Tuesday, September 82009 Lexington Chamber of Commerce Fall Business Resource Roundtable schedule kicks off with discussion on TWITTER led by Bill Powell of The Serif GroupTwitter is the micro-blogging phenomenon that has taken the world by storm. However, few people understand how to use it effectively and its full potential.Bill Powell of The Serif Group uses Twitter and other on-line social networking sites for several of his agency’s clients. He will lead the discussion and talk about the importance of listening while you’re using social media. He will also introduce some on-line tools and tips on how to use Twitter effectively, and discuss why it is important to be in touch with what people are saying about your company and industry. Powell said, “The greatest reason to be a part of social media is the ability to monitor how people define your brand and industry.”TRANSCRIPT
@billpowell
www.facebook.com/serifgroup
Whatchu talkin about?
1) Why social?
2) What is Twitter?
3) Listening
4) Walk-through
5) Resources
6) Q&A
WHY SOCIAL?
Conversation Prism
Talk with, not at.
PUBLIC RELATIONShips
Flickr photo by DCPhotoSeeker Flickr photo by Mr Andrew Murray
Advertising Demands ATTENTION
NOW: Credibility
Flickr photo by Shandeh Flickr photo by Lisa Bettany {Mostly Lisa}
THEN: Awareness
SOCIAL NETWORkINg
ISN’T NEW.BUSINESS LUNCHES ExCHANgINg CARDS
NETWORkINg EvENTS gOLf OUTINgS CHAmBER EvENTS
Flickr photos by bitconsultancy, chriskamaris, and Foster Marketing Communications. Bottom Right: Paul Atkinson
Have reasonable expectations.
Don’t expect immediate results.
getting toknow you.
It’s a process of buildingrelationships. Twitter is just
one of many tools.
Hard work(but not hard to do)
thank you @bethharte
1) Like sending short emails
2) Takes time—every day
3) Often overwhelming (if not managed properly)
4) Rewarding personally and professionally
Twitter is:
1) for everyone
2) Difficult
3) The answer
4) good if you’re not a people person
Twitter isn’t:@ivybean104
Creators
Critics
Collectors
Joiners
Speculators
Inactives
@theconnerCisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.
Cisco responded:
Twitter lingo
tweet Dm
link shorteners
@ reply #Hashtags
RT
What to tweet?
Tips
funny
Responses
Opinions
Ads
Stupid
1) Twitter Search2) google Alerts3) facebook Search4) Industry Blogs
LISTENINg
Twitter walk-through
1) Be authentic
2) find your voice
3) Interact
4) Choose a good avatar
5) Leaving a legacy
6) Compliment your offline brand
Twitter is about conversations.
1) Set up monitoring
2) Establish your voice
3) Desktop or web client
4) Help others and interact
Actions to take:
Questions