getting started with google places for recreation facilities
TRANSCRIPT
eMarketing.ActiveNetwork.com
GETTING STARTED WITH GOOGLE PLACES
Presented By
Datis Mohsenipour | Online Marketing Specialist
[email protected] | 800.661.1196 x:1230
eMarketing.ActiveNetwork.com
TODAY’S AGENDA• Why you need a Google Places Listing
• Claiming/Customizing a Listing
• Optimizing Listing
• Additional Features
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WHY YOU NEED A GOOGLE
PLACES LISTING
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Why you need a Google Places Page
― It’s easy and free!!
― 97% of consumers search for local businesses online
― Google Places are listed on the first page of results for locally-based
searches like park, gym, and pool
― Get analytics on how many times people are viewing your posting and
clicking through
― Your page will tie directly to Google Maps to offer directions for searchers
who find your facility
― You can add pictures and videos to visually attract searchers
― Reviews can be posted to give searchers an organic view of what you offer
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HOW TO CLAIM YOUR LISTING
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How to Claim a Listing
1. Sign into your Gmail Account (sign up if you don’t already have one)
2. Visit Maps.google.com and search address or name of your facility
3. Select the appropriate location from the search results
⁃ If your location cannot be found create a new listing here (must be logged in)
4. Once you have selected the listing, select “more” > edit details
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GOOGLE PLACES
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How to Claim a Listing
6. Select "if you own this place, claim it and edit it directly" from the top of the listing or
"edit your page" from the top right
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How to Claim a Listing
― Select “Edit My Business Information”
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How to Claim a Listing
7. Fill out as much information as possible (you can come back to this later)
8. Ensure that all information is correct
9. Include contact email and website address
10.You are required to add at least one category but can select up to 5 – here are
some suggestions:
GOOGLE PLACES
― Recreation Center
― Sports Club
― Leisure Service
― Public Swimming Pool
― Ice Skating Court
― Soccer Field
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How to Claim a Listing
10. Verification: Sometimes Phone or SMS verification will not be available –
Google limits this to listings where there’s a high level of confidence that the
business is real. Alternatively, if you are creating a new listing or the current
listing information doesn’t check out exactly, you will be required to do post
card verification which takes 2 to 3 weeks
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GOOGLE PLACES
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OPTIMIZING YOUR LISTING
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Optimizing your Google Places Listing
― Google strives to give the best experience possible – include as much
information as possible and leave no stone unturned!
⁃ Complete every field
⁃ Check everything twice over
⁃ Include photos (and videos if you have any)
⁃ Make sure that information on your site is consistent with information on our listing
⁃ Incorporate keywords into your description but don’t overdo it!
⁃ Don’t add keywords into establishment name unless it’s actually part of the name
⁃ Encourage reviews – emails, posters, in-person
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ADDITIONAL FEATURES
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Additional Features: Sharing updates
― Google Places allows you to share an update that appears on your page
⁃ Expires after 30 days
⁃ 160 character limit
⁃ Can focus on a special event, launch of registration, program cancellation, exciting
news… anything you want
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Additional Features: Analytics
― View the following statistics in a specified date range:
⁃ Number of impressions (people who have seen your listing as a
search result)
⁃ Number of Actions
⁃ Clicks into your listing
⁃ Clicks to your website
⁃ Top search queries
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POLL
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― Feel free to contact me any time to schedule a free 1 on 1 meeting where we can
discuss and review your marketing strategies to help boost registrations
― Visit the eMarketing Center Regularly for marketing tips, templates & future workshops
⁃ emarketing.activenetwork.com/communities
BEFORE WE GET INTO QUESTIONS…
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QUESTIONS
