getting started with day for the brave
TRANSCRIPT
• GETTING STARTEDAUGUST 26, 2015
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PRESENTED BY
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Tweet about today’s webinar: #DayForTheBrave
Day for the Brave@DayfortheBrave
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Bethany NatoliAccount Manager, [email protected]
Renee MitchellAccount Executive, [email protected]
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Razoo is crowdfunding for causes.Together, we can lift the world.
•BRAVEDAY FOR THE WHAT IS A GIVING DAY?
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GIVING DAY ON RAZOO
A powerful 24-hour online fundraising that unites communities and causes through common goals and friendly competition
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DAY FOR THE BRAVE
On Veterans Day 2015, Razoo and CDR will be launching a 24-hour day of giving to honor those that have served our country.
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• Visit the campaign online at dayforthebrave.org
HOW DO I REGISTER?
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AFTER REGISTRATION
• 24-48 hours to process registration and send confirmation email
• Gain administrative access to nonprofit page for Day for the Brave
• Begin to set up your page!
•BRAVEDAY FOR THE CREATE YOUR PAGE
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CREATE YOUR PAGE
Admin Panel
Donations Report
Thank You Experience
Image/Video Gallery
Sharing Your Page
Fundraiser Summary & Story
Matching Grants
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TELL YOUR STORY
• Tell the story of how your nonprofit meets the needs of veterans and their families
• Edit and Update text in the Edit Tab of your page
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SET DONATION LEVELS
• Highlight the value of a donor’s investment with suggested donation amounts
• Use descriptors that tell a donor what their money will be used for after the event
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ADD IMAGES & VIDEO
• Show your nonprofit at work with images and video
• Use captions to further tell your story
• Upload videos from YouTube or Vimeo
• Select an Image to be your thumbnail
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SAY THANK YOU
• Upload a Thank You Video for a personal touch
• Include a message in your donor’s automatic receipt to create that warm, fuzzy feeling of donor engagement
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SHARE YOUR PAGE
• Customize a Donation Widget for your website
• Prepare a QR code for live events
• Get a “Donate Now” button for your website
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ACCESS YOUR DATA
• Click on the “Donations” tab to view donor information and download the report
• An email notification is sent to your user account email when a donation is made
• Donations are disbursed on the 10th of each month
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MANAGE MATCHING GRANTS
• Display a dollar-for-dollar matching grant on your page
• The match does not need to be verified through Razoo
•BRAVEDAY FOR THE EMPOWER YOUR AMBASSADORS
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EMPOWER YOUR AMBASSADORS
• Utilize your most engaged supporters to fundraise for you
• Profile your database to identify most engaged by interactions and social media
• Equip ambassadors with the tools and a strategy to promote
• Allow them to tell THEIR story about your organization to engage their networks
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EMPOWER YOUR AMBASSADORS
• Anyone can fundraise on your behalf, they just need to create a user account
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EMPOWER YOUR AMBASSADORS
• Your Ambassadors will have an admin panel to edit their page similar to yours
• Disbursements come directly to the nonprofit
• Donor Information accessible to nonprofit
•BRAVEDAY FOR THE GIVING DAY TIPS
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GIVING DAY TIPS
Be Creative• Experiment with a New Strategy
• Have an internal competition
• Empower your Ambassadors
• Get Your Board members involved
• Fundraise with your personality
• Connect online and offline with the actual work you do
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GIVING DAY TIPS
Create a Communications Plan• Recruit others to amplify your message
• Media Sponsors, Business Partners, Ambassadors, Board Members
• Use multiple channels to reach your audience
• Facebook/Twitter/Instagram/Youtube
• E-mail, e-mail signatures, e-newsletters
• Live Events, Flyers in a local business
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GIVING DAY TIPS
On the Giving Day• Send 3 main e-mails
• Fundraising progress
• Reminder of goals and prize incentives
• Reason to give again and share to social network
• Be on the ground
• Invite people in – open house, happy hour
• Go to where the people are with iPads and mobile
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GIVING DAY TIPS
Follow-Up & Thank Your Donors• Thank in real-time
• Use social media for shout outs
• Send follow-up e-mails
• Follow-up 2-5 days after the event
• Physical notes to top donors
• Make phone calls
• Long-term
• Provide ways for them to receive updates
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UPCOMING WEBINARS
• September - Let’s Talk Strategy for Day for the Brave
• October - Amplify your Day for the Brave Campaign
• To register, visit Day for The Brave’s NPO Toolkit
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DAY FOR THE BRAVE
Thank you for being a part of this national movementto raise funds and awareness for Veterans Service Organizations
around the country.
