getting started with content marketing
TRANSCRIPT
#1Determine Your Objectives
Drive traffic to your hotel website
Gain social media followers
Build exposure for your property
Increase bookings All of the above
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#2Find Your Hotel Story
What makes your hotel unique? What differentiates your property from the competition? Your content should
showcase this.
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#3Identify Your Target
Demographics The content you’re creating will differ
whether you’re targeting leisure or business travelers, millennials or
boomers, or more.
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#4Choose Your Platform If you want to increase traffic to your
website, you might want to tell your story with content on your website. If you want to gain social media followers, then your
content might focus on social media channels.
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#5Highlight Your Hotel’s
Unique FeaturesThe San Juan Water & Beach Club
Hotel gets creative by highlighting their “Mist-Nightology” features – a mist
lounge, spa and food bar.
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#6Integrate Seasonal Promotions In Your
Content Hotel Galvez places special offers front
and center on its website homepage.
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#7Take Advantage
Of Local Attractions High Peaks Resort in Lake Placid, N.Y. regularly shows off its enticing location – right in the heart of one of America’s largest Wilderness Parks – as well as
local events.
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#8Showcase Events At Your Property
Marcus Hotels & Resorts shares exciting events on their social media pages, such as The Pfister Hotel’s
Artist-in-Residence program.
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#9Re-Purpose Content
From Your Website On Social Media
Hotel Josef makes the most of its content by re-purposing photos and text used on its website for Facebook and
Twitter.
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#10Utilize The Power Of
User-Generated Content Encourage guests to share photos and
tag your hotel.
Vali Resorts’ professional photographers take pictures of guests skiing – and guests are happy to share
them on social media.
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#11Turn Your Staff Into Content Creators
True Blue Bay Resort gives their hotel story an authentic and personal feel by
featuring staff in their photos.
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#12Show Off Your Amazing Staff
Show off your amazing staff and why they like working at your property.
Loews Hotels launched a social media campaign asking staff why they like
working at Lowes.
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#13Ensure Your Content Is Current and Up-To-Date
Greenville SC Crowne Plaza is a storytelling pro – and makes sure their social media channels are always filled
with fresh content.
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#14Feature And Respond
To Guest ReviewsHotel Galvez stands out by sharing
positive reviews from happy guests on social media and their website.
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You’re on your way to becoming a content pro.
Head over to our blog for hotel marketing tips and best practices and learn about the top trends in digital marketing, visual storytelling, web marketing, mobile, social media and more.
Then, take it one step further and start putting your hotel story - and your creative content - on all the channels and devices travelers use to shop online, with Vizlly, a Multi-Channel Digital Marketing System.
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