getting started selling into the chinese medtechmarket · 2018. 4. 4. · getting started selling...

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1 1 Getting Started Selling into the Chinese Medtech Market MAY 9 2017 ANTHONY MAK DIRECTOR, NEW YORK

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Page 1: Getting Started Selling into the Chinese MedtechMarket · 2018. 4. 4. · Getting Started Selling into the Chinese MedtechMarket MAY 9 2017 ANTHONY MAK DIRECTOR, NEW YORK. 2 Market

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Getting Started Selling into the Chinese Medtech Market

MAY 9 2017ANTHONY MAKDIRECTOR, NEW YORK

Page 2: Getting Started Selling into the Chinese MedtechMarket · 2018. 4. 4. · Getting Started Selling into the Chinese MedtechMarket MAY 9 2017 ANTHONY MAK DIRECTOR, NEW YORK. 2 Market

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Market Potentials

Page 3: Getting Started Selling into the Chinese MedtechMarket · 2018. 4. 4. · Getting Started Selling into the Chinese MedtechMarket MAY 9 2017 ANTHONY MAK DIRECTOR, NEW YORK. 2 Market

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Product Trends

Page 4: Getting Started Selling into the Chinese MedtechMarket · 2018. 4. 4. · Getting Started Selling into the Chinese MedtechMarket MAY 9 2017 ANTHONY MAK DIRECTOR, NEW YORK. 2 Market

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CFDA Classification of Medical Device

Class IClass IIClass III

Source: HKTDC

Page 5: Getting Started Selling into the Chinese MedtechMarket · 2018. 4. 4. · Getting Started Selling into the Chinese MedtechMarket MAY 9 2017 ANTHONY MAK DIRECTOR, NEW YORK. 2 Market

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Sales Channels in China

Page 6: Getting Started Selling into the Chinese MedtechMarket · 2018. 4. 4. · Getting Started Selling into the Chinese MedtechMarket MAY 9 2017 ANTHONY MAK DIRECTOR, NEW YORK. 2 Market

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Challenges to Sell to China

Page 7: Getting Started Selling into the Chinese MedtechMarket · 2018. 4. 4. · Getting Started Selling into the Chinese MedtechMarket MAY 9 2017 ANTHONY MAK DIRECTOR, NEW YORK. 2 Market

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Export Strategies

Brand Awareness

Page 8: Getting Started Selling into the Chinese MedtechMarket · 2018. 4. 4. · Getting Started Selling into the Chinese MedtechMarket MAY 9 2017 ANTHONY MAK DIRECTOR, NEW YORK. 2 Market

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Why Hong Kong?• Proximity to Chinese mainland

• High quality medical infrastructure

• Registration system in place

• Lucrative market potentials

• World-class clinical trial services

• Research funding and university grants

• Strong intellectual property protection

• Skilled and multilingual workforce

Why Hong Kong?

Page 9: Getting Started Selling into the Chinese MedtechMarket · 2018. 4. 4. · Getting Started Selling into the Chinese MedtechMarket MAY 9 2017 ANTHONY MAK DIRECTOR, NEW YORK. 2 Market

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Hong Kong International Medical Devices and Supplies Fair

- May 16-18, 2017

- One of the most important Medical Fairs in the Asia-Pacific region

- Held concurrently with the Hong Kong Hospital Authority Convention

- An effective promotion platform that enhances brand image and reaches distributors, buyers and agents in the Asia Pacific region

Page 10: Getting Started Selling into the Chinese MedtechMarket · 2018. 4. 4. · Getting Started Selling into the Chinese MedtechMarket MAY 9 2017 ANTHONY MAK DIRECTOR, NEW YORK. 2 Market

Illinois Pavilion USA 2017

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Page 11: Getting Started Selling into the Chinese MedtechMarket · 2018. 4. 4. · Getting Started Selling into the Chinese MedtechMarket MAY 9 2017 ANTHONY MAK DIRECTOR, NEW YORK. 2 Market

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Presence of renowned buyers in 2016

India

Singapore

Taiwan

RomaniaSlovakia

Chinese mainland

MyanmarMalaysia

Singapore

Poland

Malaysia

Russia

Page 12: Getting Started Selling into the Chinese MedtechMarket · 2018. 4. 4. · Getting Started Selling into the Chinese MedtechMarket MAY 9 2017 ANTHONY MAK DIRECTOR, NEW YORK. 2 Market

HKTDC New York Office219 East 46th StreetNew York, NY 10017Tel: (212) [email protected]