getting staff “buy-in” bobbi douglas, mssa, licdc, lpc executive director steps at liberty...
TRANSCRIPT
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Getting Staff “Buy-In”
Bobbi Douglas, MSSA, LICDC, LPCExecutive Director
STEPS at Liberty CenterWooster Ohio
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Where We Were Before NIATX
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Dirty Little Secretsof the Addiction Treatment Field
• Long Wait Times• High “No-Show” Rate• Low Continuation in Treatment• Waiting Lists Considered Badge of Honor
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The Answer:
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Reasons that Staff Do Not Have Buy-In
• Staff feelings – something is being done to them
• Workloads increase• Resources run low to keep it going• Feedback on progress not routinely offered to
stakeholders• Lack of understanding about the purpose/aim
of change
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More Reasons…
• True benefits haven’t been clearly assessed & communicated
• Staff unsure about their role in the change• Staff do not feel like they were included in the
change• Staff do not feel they have the
knowledge/skills to make it work• Senior Leaders do not invest any time/energy
into the change
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Leadership Buy-In Critical
• This is a process not a project• Method for making change in our
organization.
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Strategies
• Make it fun! • Do things that make jobs easier first.• It is all an experiment.• Provide research that shows it works.• Feed data back to staff.• Use “natural" communicators.
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Strategies
• Send staff to NIATx Change Leader Academy.• Involve people at all levels of organization
(support staff, Board, referral sources)• Work on issues that the staff cares about.• Make those who participate “special.”• Share data at staff and Board meetings.
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Strategies
• Let staff know that they a part of national movement and on the cutting edge.
• Make trained staff “teachers.”• Encourage learning opportunities.• Integrate into culture and environment. • Include NIATx in performance evaluations and
job descriptions.
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Be Persistent!
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Communication ContinuumSharing Information Shaping Behavior
General Publications
Personal Touch
Interactive Activities Public Events Face-to-Face
Newsletter Letter E-mail Fairs One-to-one
Website Postcard Phone Conferences Mentoring
Storyboards Card Site Visits Presentations Shadowing
Case Studies Stories Trainings Story-telling
Annual Report
Articles
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Staff buy in is critical for sustaining change
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Most Important
Have belief that staff want to provide excellent services and have positive outcomes for their clients. This is why they are in the field.
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