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Getting Social with
April 2015
Social Media
Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.
social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content
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Social Media some stats
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51% of UK adults now
own a smartphone,
almost double that of
2011. The use of mobile
phones has doubled in
the last ten years
(source:
Telegraph/Ofcom), with
the number of tablet
computer owners also
doubling yet just in 1 year
(2013), a rise from 12%
in 2012 to 29% in 2013
(source: Ofcom).
Social Media why is it important?
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http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/
http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/
Before you start using Social Media….
Is this your audience?
How do different age groups behave online?
http://www.mediabistro.com/alltwitter/social-web-interaction_b13352
Best Viral Campaign from last year
#IceBucketchallenge
Maybe you’ve taken the “Ice Bucket
Challenge” yourself. If you have,
you’ve done your part to raise
awareness for amyotrophic lateral
sclerosis, or ALS (commonly known as
Lou Gehrig’s disease). In the process,
you’ve taken part of an explosively
viral grassroots marketing campaign
for a good cause.
Maximising your photo opps ………..Ed Davey ,Rt Hon Ed Davey, Secretary of State for
Energy and Climate Change and Lib Dem MP for
Kingston at the Cambridge Road Estate Funday Sept
2014. He was challenged to attend
Keep it topical
Content is key to engagement
Capture content
Set it in a context
Share it with others
Remember COPE
(Content Once, Publish Everywhere)
Build your volunteer photo album
Volunteer/Local stories - audio
If someone was thinking
of volunteering at your
organisation, what
would you say to them?
Film Local stories – using your smartphone/tablet
Windows MovieMaker
iMovie (desktop and app)
Adobe Premiere Elements
Windows 8 Movie Edit Touch / VidTrim/Videoshow etc.
Develop a Social Media Strategy
Raising the profile of your organisation?
Attracting volunteers?
Online fundraising – creating the engaging content?
Campaigning re a specific issue?
User involvement? User voice?
Communicating impact?
Inviting comment?
What will you do with your new content? Embed in your website?
Share via social media?
Include in your monitoring?
What Communication tools do you already use ? How can you link them together
Are they digital tools
Put them in order of priority
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What is your objective?
15 minutes
Facebook Anatomy – Profile, Page
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Profile Picture
Cover
Timeline
Home Page
Creating a Group
Groups are useful
TIP
WhatsApp is an
alternative way to manage
sharing content with groups
of people
Www.communityhowto.org.uk
Activity #2 Setting up a Facebook site
1. Set up a Facebook Profile – use generic email
2. Create an organisation page - this is your place on
3. Complete your organisation’s profile
4. If you already have a Facebook, then create a group
Activity #3 – Decorating your Facebook
1. Create a Cover Page image – one of the most
important images you will ever create using CANVA
www.canva.com
2. Upload a profile picture – logo or photo? You
decide!
Specification for images:
https://www.facebook.com/CoverPhotoSize
Cover Image size: 851px by 315px
Profile Picture size: 180px x 180px
Activity #4 Adding content
Hello World
Liking and Posting
Highlight a post to vary layout
Pin a post to give it prominence
Pinning a post places prominently on your timeline for
seven days (or until you unpin it). It’s the first post people
will see, and comes with a little orange flag on the right
side of the post to draw attention to it.
Perhaps you might even think about promoting a post -
£50 for Facebook Advertising?
Activity #5 – Pin your first post
TIP – How to Search
Facebook Search
Function
If you want a list of
options do not
press the enter key
when you search.
Click the
magnifying glass
and your will then
get a list of groups,
sites in the
category you have
defined.
Activity adding albums and finding friends
#6 Create a photo album and upload one (or more)
photos
#7 Like or Follow what’s the difference? Search for at
least 3 sites find out how to engage with it
Embedding content………………….
Embed a video from You Tube
Understand how to manage your site with limited resources
TIP – Share the workload
Administrators Friends or Fan Falling out Who can post
on the
Timeline?
Profile 1 Friend Unfriend Yes
Page No limit but
suggest 3
Fan Unfollow Set
permissions
Group No limit but
suggest 3
Friend Remove Yes
Managing your relationships………………………..
TIP - Friend or Foe? Set some guidelines
Rules and Expectations
The internet is not always a friendly
place – the general public can
sometimes behave in unexpected
ways.
Adding a note document to Facebook
about how you expect people to
behave as part of your group acts as a
safeguard. If someone contravenes the
rules, you can manage this by referring
to the rules you posted about joining
the group.
Managing your members
Notes on using the Affinity Sutton Facebook
TIP - Use your strategy to work smarter not harder
Drive traffic to your Facebook
Always respond to posts and likes
Aim content at the person who posts the most
Search out groups you can belong to
Create innovative content that people want to share
Take loads of photos
Engage local business
Links
www.audioboo.fm
www.youtube.com/nonprofits and/or www.vimeo.com
www.flickr.com and/or http://picasa.google.com/
www.facebook.com/pages
https://twitter.com
www.communityhowto.com
www.wordpress.com and/or www.blogger.com
www.localgiving.com
mailchimp.com
