getting social media right - #nsbaconf
TRANSCRIPT
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R.I.G.H.T
Getting
Presented By Angela Maiers @angelaMaiers
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Passion Driven Experiences
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SOCIALcentered
talk
passion
people
customized
connectionsconversations
powernetwork
realtime COMMUNITY
WE
US
NOWnew
unityfreedom
COLLECTIVE
likelove
freedomreal
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We ARE the web
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RIGHT
ealintegrated
enerous
onor
ells OUR story
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Real
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“IRL”
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THIS IS ME!
Angela Maiers
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THIS IS WHAT I BELIEVE
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THIS IS MY MISSION
aka My Job, My Passion, My Calling
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www.angelamaiers.com
@angelamaiers
angelamaiers
THIS IS ME!
EVERYWHERE
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Text
Welcome to the Community!
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TWO -WAY CONVERSTATIONS
REAL
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D
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Integrated
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INTEGRATEINTEGRATEINTEGRATE
ANNOUNCEMENTS
NEWSLETTERSREPORTS
CONFERENCESEVENTS
EMERGENCIESCANCELATIONS
EMAILS UPDATES
REMINDERS
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Global Marketing• Confidential • 11/28/1234
There’s and APP for That!
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Global Marketing• Confidential • 11/28/1235
WHAT ARE WE DOING? WITH WHO? WITH WHAT? ENHANCE/
AMPLIFY?
? ? ?
1.
2.
3.
EmergencyNotification
Parent Event
PARENTS PHONE TREE
PARENTSTeachers
FlyersEmailsW.O.M
???
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CUSTOMIZED ALERTS and MESSAGES
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• My child is in __ grade.
• My child has regular access to a computer at home with Internet access to support academics. Yes - No
• I have access to email. Yes - No (If you answered no, please provide your name and your child's, and we will provide hard copies of communications.
• I mostly access the Internet for school communications on my:
• Home computer • Work computer • Mobile device • Other (please specify) _______
What tools does your community have access to?
via Joe Mazda
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Generous
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In Social Media...
You GIVE before
You GET
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SHARING GREAT CONTENTBLOGS
ARTICLESPICTURES
VIDEOSTUTORIALS
TIPS
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YOU MUST
HEARME
HELP ME.TO
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70 - 20 - 10
Targeted Tweeting
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Honors
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Give Them A Front Row Seat To Their Own Brilliance
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lwaysABe
C apturing
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Are you prepared to AMPLIFY
the AWESOME?
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�63
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Tells“OUR” Story
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ARE A
BRAND
STORY = YOUR BRAND
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IF YOU DON’T TELL YOUR STORY
SOMEONE ELSE WILL!
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Global Marketing• Confidential • 11/28/12
The Listening Stage–What are people saying about your brand?–What are the popular topics about your brand?–Who are the advocates, detractors and influencers in your community/industry?
–Where are the conversations happening?
67
Use Twitter’s search function & other tools to find keywords in hashtags, handles and
bios relevant to topic, company and event
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Command Center Basics
Google Alert
TwitterSearch
Social Mention
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Global Marketing• Confidential • 11/28/1269
Establishment of Command Center
Twitter.com/Search Google.com/Alerts Socialmention.com
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How Does Your Brand Sound?
Hear?
See?
Feel?
Do?
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#washingtonhighs
pirit.
#EGHSMATTE
RS
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�82
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�85
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�86
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RIGHT
ealintegrated
onor
ells OUR story
enerous
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SOCIAL: RIGHT
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online: resourcesangelamaiers.com
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Two Way ToolsOne Way Tools
#TMSHawkChat
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14 Great Facebook Groups Every Teacher should Know about
The Ultimate Guide to Facebook in Education
Teacher's Guide to Creating Facebook Groups for Students
Re:sources
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Re:sources
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• 10 Google Plus Communities Every Teacher Should Know about
• Excellent Teacher Tips on The Use of Google Plus in Education
• 20 Reasons Why You Should Be Using Google Plus
Re:sources
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7 Steps to Grow Professionally Using Twitter This Summer
10 Ways Teachers Can Use Twitter for Professional Development
10 Powerful Twitter Tools for Teacher's Professional Development
Re:sources
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Go To:
@tonyvincent
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@angelamaiers
your:network
#edchat#supchat
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Cybraryman: Hashtags