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TRANSCRIPT
Getting Ready For
November 27, 2018
Abilene Gives 2018/2019
Total raised 2019: $728,737Total raised 2018: $551,892 Average gift size 2019: $158 Average gift size 2018: $131 Number of gifts 2019: 4624Number of gifts 2018: 3792 Nonprofit participation 2019: 121 (all received gifts)Nonprofit participation 2018: 111 (one no gifts) Prize/Amp funds raised 2019: $28,900Prize/Amp funds raised 2018: $73,074
2019 - 24% of donors were first time contributors
2018 - 24% of donors were first time contributors
Agenda
● The Basics
● Benefits to participating
● Intro to GiveGab - your 2020 #AbileneGives Platform!
○ The GiveGab Basics
○ Key Features and Resources
● Registering for #AbileneGives
● Next Steps and Questions
The Basics
● www.AbileneGives.org
● May 5th, 2020 (Midnight - Midnight)
● Every nonprofit conducting their own unique campaign on the day
● Any IRS recognized nonprofit serving Abilene and the surrounding area
○ Must be verified to accept tax deductible donations
● Nonprofit trainings, tools, templates, and guides offered to optimize efforts
Benefits of Participating
● Learn how to utilize up and coming digital tools and modern software
● Re-Engage with your existing supporters to make a greater impact
● Increase visibility and exposure by connecting with a larger community
● Utilize the Giving Day to help your organization reach other internal goals
● Motivate donors to make a greater impact with prizes and match incentives
How can my organization participate?
www.AbileneGives.org
Search your organization
Not listed?
Your Preparation Checklist
Your Preparation Checklist
Your Preparation Checklist
Your Preparation Checklist
The Basics
● Logo
○ As one of the first things a donor sees on
your profile, make sure your logo is
current and represents your brand
● Tagline
○ A quick one sentence overview of your
organization or giving day campaign
● Website
○ Add your website so donors will be able
to learn more about your organization
● Causes
○ Select up to 3 causes to help donors find
causes they’re interested in.
Telling Your Story
Telling Your Story
● Custom Amounts
● Unique Descriptions
● Optional Photos
● Unlimited Giving
Levels
Highlighting Impact
Personal Gratitude
● Write your own custom
thank you message
● Add your own photo
or video
● Sent immediately to your
donor’s email when they
make a gift
Viewing & Sharing Your Profile
Viewing & Sharing Your Profile
Additional Capabilities
Additional Capabilities
Matching Gifts are a great way to leverage a large donation (or a large pool of smaller donations) to engage donors to give more.
● Organizations who used the matching tool raised on average 4.5x more donations than those who did not.
● A matching gift is a cash or check gift that you designate to use in a very specific way during Abilene Gives. They can come from a business, your board, or a pool of donors! It’s never too early to start securing a match.
● GiveGab’s Matching tool offers the ability to set up a 1:1 match, or donor and dollar challenges. Every gift made by a donor has the ability to multiply through this functionality!
● As live donations are made, your matching gift contributes to your totals
● If you’re thinking about setting up a match on your Abilene Gives profile, write in to the little blue chat bubble for best practices and guidance! We’ll make sure it’s set up correctly.
Matching Gifts
● Prizes will be awarded throughout the day on May 5th to encourage giving
at various times.
○ For example, “The Breakfast Club” prize of $1,000 may be awarded to
the nonprofit that receives the most unique gifts between 8 a.m. and
9:30 a.m.
● The Foundation will again secure amplification funds to award to each
participating nonprofit based on the amount they raise.
○ For example: CFA secures $50,000 in amplification dollars, total raised
during the day $500,000, NPO #1 raises $25,000 (or 5% of the total of
the day), NPO #1 receives an amplification of $2,500 (or 5% of the
amplification funds).
Prizes and Amplification Funds
● The Nonprofit Toolkit has
everything you need to plan,
prepare, and promote
#AbileneGives and reach your
goals!
○ Customizable Templates
○ Communication Timelines
○ #AbileneGives Graphics
○ Helpful resources for your board
members, volunteers, and fundraisers
Tips, Tools, and Resources
5.2% + $0.30
3% Platform Fee
+
2.2% Credit Card Fee + $.30 per transaction
=
● No GiveGab Subscription required
● Donors ALWAYS have the option to
cover all fees on behalf of your
organization
● Historically 65-75% of donors cover
fees on your behalf
● Over 74% of Abilene Gives donors
covered fees in 2019
● GiveGab Platform Fee is capped at
$20 per transaction
Transparent Pricing
● Partnered with Stripe - PCI Level 1 Payment Processor
● All participating organizations verified as IRS and State recognized nonprofits
● Fail Safe Redundancy Plans for your Giving Day
○ Load Testing
○ Cloud Services
○ Backup Plans
● Complete Transparency with Nonprofits and Donors
Secure & Reliable
● All major credit cards accepted
● Securely processed through Stripe
● Donors always have the option to cover all
fees on your behalf
○ On average, between 65-75% of
donors choose to cover all fees on a
Giving Day
● Over 74% of Abilene Gives donors
covered fees in 2019
Simple Donation Processing
● Cash and checks must be delivered to the Community
Foundation of Abilene by 5:00 p.m. on May 5th to
count toward your total
● Checks will be distributed to agencies 60 days
following Abilene Gives
Offline Giving and Check Processing
Donation Flow
GiveGab’s Gift Basket feature makes it quick and convenient for donors to
support as many causes in their community as they like all in one transaction!
Gift Basket
Donation Flow
Donation Flow
We’d like to show an example of what a
Leaderboard will look like. Can we insert one
here to show nonprofits what to expect?
Leaderboards
● Visit Our Help Center
https://support.givegab.com/
● Send us an email at
● Chat with GiveGab’s Customer
Success Team whenever you have
questions or need a hand
○ Look for the little blue chat bubble!
Support Team
Your Next Steps
● Register for Abilene Gives
● Follow #AbileneGives on Social Media!
● Watch your inbox for important emails
● Sign up for upcoming training sessions
● Check out the Nonprofit Toolkit
● Be on the lookout for the next live webinar!
Opportunities & Reminders
Getting Ready For
November 27, 2018
Opportunities & Reminders
Challenge Funds
•We encourage you to secure challenge funds from existing donors to help spur giving.
•Most top performers in 2019 had challenge funds•IDEA: Consider creating a sponsor-ship package for challenge funds.
Check Processing
•We strongly encourage donations be made online at abilenegives.org.
•If you do receive a check, here’s what we need:▪Checks must be made out to Community Foundation of Abilene with your nonprofit in the memo
▪ Submit all checks to CFA by 5pm on May 5▪Fill out the check processing form and submit it with the checks
Key Dates
•February 28 – Last day of early bird registration•April 15 – Last day to register•Early April (exact date TBD) – Prize contests announced. Watch your email!
•Some contests may be announced sooner•April 27-May 4 – Early giving
•This is for any of your donors who are concerned they might not be able to give on May 5.
•We will not push this heavily. Do with it what you wish!
Events
•May 5 – Abilene Gives block party at CFA! Time and details coming soon.
•Hosting an Abilene Gives event for your organization? Let us know about it! Email [email protected]
T-Shirts!
•5 Abilene Gives t-shirts for sale online•We will email the link•Proceeds support Abilene Gives expenses
T-Shirts!
Use the Hashtag
•We’ll be looking for posts using #AbileneGives to like and share.
•Rallying around this hashtag is a great way to unite people around the cause and gives people a searchable phrase to find Abilene Gives info.
Your Abilene Team
Nonprofit participation: Michelle Parrish, [email protected]
Promotion, digital content, or events: Megan Dobbs,
Prizes/amplification funds or sponsorships: Jasmine
McCabe-Gossett, [email protected]
Receipts and check processing: Patrick Lewis, [email protected]
Other questions? Contact any of us, or call (325) 676-3883 and we’ll
connect you with the right person to help.
Getting Ready For
November 27, 2018Questions?