getting out the cd coalition message angelo m. valente, media chair partnership for a drug-free new...
TRANSCRIPT
Getting Out The Getting Out The CD Coalition CD Coalition
MessageMessageAngelo M. Valente, Media
ChairPartnership for a Drug-Free
New Jersey
June 30, 2009
Agenda1. The Challenges We Face2. Branding:“Name of
the Game”3. www.starttalkingnj.com 4. Media Relations
Local Challenges…Local Challenges…
As kids interact with media they absorb knowledge about the world, themselves and others.
Media convey messages about values, power and authority.
Source: Ontario Media Literacy Resource Guide
Challenges in the Media…Challenges in the Media…
Toddler and Pre-School Age
Film
Minutes of Alcohol Depiction (% of Film)
Sleeping Beauty
2.9 (3.9%)
Dumbo 2.2 (3.5%)
Fantasia 2.1 (1.8%)
The Great Mouse Detective
2.0 (2.7%)
Beauty and the Beast
1.4 (1.7%)
Television
Bravo’s Summer 2009 Hit Series NYC Prep
Music
Top 20 Hit of the Summer 2009
Non-Traditional Media
Chat Rooms, Message Boards and Blogs
Yankee Stadium Circa 1939
Not a New Problem
They Are Watching.. Are You?
“Name of the Game” A Unified Approach
The ABC’s of Branding
www.starttalkingnj.com
Expert Articles
Media Relations
Public Service Announcements
What is a PSA?
Public service announcements are commonly defined as "advertising that serves the public interest." The majority of public service announcements (PSAs) run as a community service at no charge by the media. The objectives of these ads are education and awareness of significant social issues in an effort to change the public's attitudes and behaviors and stimulate positive social change.
PSAs: Who to Contact?
• Be sure to contact local community newspaper editors, many of which live within your community and care about your issues. The same is true for local cable television operators.
• Know the policies of individual publishers. Some do not accept PSAs, or have specific criteria.
• Ask what type of media is required? To who’s attention should it be sent?