getting other people to care - social media breakfast ct
DESCRIPTION
Scott Henderson, managing director of CauseShift, presented at the Social Media Breakfast Connecticut December meeting at Quinnipiac University. He focused on how organizations and people can use social media to engage others in causes they care about.TRANSCRIPT
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Getting Other People to Care
Social Media Breakfast CTDecember 3, 2010
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#1 Thing You Need to Learn:
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Not everyone cares, but someone does and knows others who do, too
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So why me?
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It is wonderful to create.Akira Kurosawa
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Take Away #1Everything is changing
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Shaving with a face full of novocaine
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Take Away #2Emotion trumps logic
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(r)evolutionary
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Compassion: suffering together
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Evokes a specific action
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What if you could know about all the worldʼs suffering?
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Focus on specific actions
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Take Away #3Powerful stories are the answer.
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Everyone is overwhelmed with brands, messages, and options.
(You will see more than 4,000 ads today.)
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Story anchors facts.
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Story evokes emotions.
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Story inspires action.
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Take Away #4Show me what you did with the last $100 to get the next $100
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http://www.cygresearch.com/burksblog/
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Take Away #5Give others the tools to tell their story about you
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Brands need to become platforms on which creative people can build.
- Scott Belsky
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People give to people
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Five Take Aways1. Everything is changing2. Emotion trumps logic3. Powerful stories4. The last $1005. Others tell your story
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Examples
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Questions?
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Scott HendersonTwitter: @scottyhendoEmail: [email protected]: rallythecause.comCompany: causeshift.com