getting more out of your linkedin partnership - aquent/vitamint
DESCRIPTION
This deck is a copy of the one I use in the presentation to Aquent/VitaminT employees discussing: - The resources available to leverage LinkedIn better. - Best practices today - Leveraging thought leadership to obtain and engage followers. And more!TRANSCRIPT
Getting more out of your LinkedIn partnership
Agenda 8-12-14
• Introduce your LinkedIn team
• Discovery - Roles on your teams & subscriptions for those users - Strategies you are applying - “Stretch Goals” 2014 (where do you want to be?)
• Resources Available - Recruiter Engagement Score (follow up specialized training) - Special Recruiter Group (Recruiting In The Digital Age) - Learning Center - Recruitment & Sales Tools
• Happening Today - Business+ and Sales+ changed – next-gen sales tool (Sales Navigator) - Content Marketing & Thought Leadership “Land-Grab”
Your Success Team
Mark GrimshawGlobal Account Manager • Overall Account Mgmt, globally• Strategy development• Consult on New Services• Ensures your success• [email protected]• 415.500.8624
Emily WalkerGlobal Account Analyst• Client specific reporting• Strategic analysis of data for
business insight• [email protected]• 415.500.9153
Nina Ong Media Account Manager • Media execution and reporting• Analysis of media products• [email protected]• 212.615.9533
Jonathan EllisonEnterprise Services Rapid response to service inquiries Remote technical troubleshooting [email protected] 402.739.6918
Joe GonzalezRegional Associate Strategy development Customer success [email protected] 408.664.5467
Jerry MillerManager, Product Consulting User engagement Overall success using tools [email protected] 212.946.0440
Your Teams
Recruiters- Team makeup- Average placements (mo.)- Goals (Stretch?)
Sales People- Team makeup- Measuring success
Typical LinkedIn membership?Business+, Sales+, Recruiter, Talent Accounts.
Resources
- Webinar series (video)- Boolean search strategy by a LinkedIn Pro lesson (video)- InMail Best Practices- LinkedIn Guide to Modern Recruiting- Discussion Topics
Recruiter Engagement Score Followed up with specialized training by need
Learning Center (video)The “getting started” guide to self-paced tutorials on Recruiter
Happening Today
Next-gen sales tool - Sales Navigator
Content Marketing & Thought Leadership “Land-Grab”
2 Things you should be doing on LinkedIn Now
Make sure you have the best profile you can have! (watch video here)
“Share” Aquent company page articles to relevant groups and contacts with a thoughtful message and comment.