getting more +1s, comments and reshares on google plus infographic

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Page 1: Getting more +1s, comments and reshares on Google Plus infographic

Over half of the Google+ posts shared in our dataset were photos.

MOST SHARED POST TYPE ON GOOGLE+

Photos saw the most comments, +1s and reshares. Allcompeting post types show interesting variances against the same metrics.

WHAT TYPE OF CONTENT WORKS BEST ON GOOGLE+?

Photo

57%

Link

27%Video

8%

Text

6%Other 2%

Avg.

com

mne

ts/p

ost

05

101520253035

Video TextPhotoOtherLinkHangoutsEvent

0

10

20

30

40

50

Video TextPhotoOtherLinkHangoutsEvent

Avg.

+1s

/pos

tAv

g. re

shar

es/p

ost

0

10

20

30

40

50

60

Video TextPhotoOtherLinkHangoutsEvent

When compared to the average post, posting photos got 149% more +1s, 136% more comments and 133% more reshares.

TYPE OF POSTS THAT PERFORM BETTER IN COMPARISON TO THE AVERAGE POSTS

Overall, posts with more than 100 characters had a betterengagement rate in comparison to all other posts with less than 100 characters.

HOW POST LENGTH CAN AFFECTENGAGEMENT RATE?

0

5

10

15

20

25

30

35

Posts with morethan 100 characters

Posts with lessthan 100 characters

VideoTextPhotosOtherLinkHangoutsEvent

Avg.

com

mne

ts/p

ost

-90%

-60%

-30%

0%

30%

60%

90%

120%

150%

ResharesComments+1s

VideoTextPhotosOtherLinkHangoutsEvent

Anal

ysis

by

perc

enta

geAv

g. +

1s/p

ost

0

30

60

90

120

150

Posts with morethan 100 characters

Posts with lessthan 100 characters

VideoTextPhotosOtherLinkHangoutsEvent

Avg.

resh

ares

/pos

t

0

3

6

9

12

15

Posts with morethan 100 characters

Posts with lessthan 100 characters

VideoTextPhotosOtherLinkHangoutsEvent

Link dropping (i.e. sharing links with less than100 characters) is a definite pitfall with lowengagement across all metrics for success.

Photo posts (including gifs) and adding morethan 100 characters is the winning formulafor interaction.

TAKEAWAY

Text only posts (above or below 100 characters)are worthwhile for both +1s and comments butnot reshares.

HOW TO GET MORE

ON GOOGLE+INTERACTION

Using a dataset of 8,961,451 posts from nearly 10,000 profiles and pages, we found several ways to get more +1s, reshares and comments.