getting more +1s, comments and reshares on google plus infographic
TRANSCRIPT
Over half of the Google+ posts shared in our dataset were photos.
MOST SHARED POST TYPE ON GOOGLE+
Photos saw the most comments, +1s and reshares. Allcompeting post types show interesting variances against the same metrics.
WHAT TYPE OF CONTENT WORKS BEST ON GOOGLE+?
Photo
57%
Link
27%Video
8%
Text
6%Other 2%
Avg.
com
mne
ts/p
ost
05
101520253035
Video TextPhotoOtherLinkHangoutsEvent
0
10
20
30
40
50
Video TextPhotoOtherLinkHangoutsEvent
Avg.
+1s
/pos
tAv
g. re
shar
es/p
ost
0
10
20
30
40
50
60
Video TextPhotoOtherLinkHangoutsEvent
When compared to the average post, posting photos got 149% more +1s, 136% more comments and 133% more reshares.
TYPE OF POSTS THAT PERFORM BETTER IN COMPARISON TO THE AVERAGE POSTS
Overall, posts with more than 100 characters had a betterengagement rate in comparison to all other posts with less than 100 characters.
HOW POST LENGTH CAN AFFECTENGAGEMENT RATE?
0
5
10
15
20
25
30
35
Posts with morethan 100 characters
Posts with lessthan 100 characters
VideoTextPhotosOtherLinkHangoutsEvent
Avg.
com
mne
ts/p
ost
-90%
-60%
-30%
0%
30%
60%
90%
120%
150%
ResharesComments+1s
VideoTextPhotosOtherLinkHangoutsEvent
Anal
ysis
by
perc
enta
geAv
g. +
1s/p
ost
0
30
60
90
120
150
Posts with morethan 100 characters
Posts with lessthan 100 characters
VideoTextPhotosOtherLinkHangoutsEvent
Avg.
resh
ares
/pos
t
0
3
6
9
12
15
Posts with morethan 100 characters
Posts with lessthan 100 characters
VideoTextPhotosOtherLinkHangoutsEvent
Link dropping (i.e. sharing links with less than100 characters) is a definite pitfall with lowengagement across all metrics for success.
Photo posts (including gifs) and adding morethan 100 characters is the winning formulafor interaction.
TAKEAWAY
Text only posts (above or below 100 characters)are worthwhile for both +1s and comments butnot reshares.
HOW TO GET MORE
ON GOOGLE+INTERACTION
Using a dataset of 8,961,451 posts from nearly 10,000 profiles and pages, we found several ways to get more +1s, reshares and comments.