getting content out the door quickly with scraping, outsourcing and team work. #sempdx #searchfest
TRANSCRIPT
Getting Shareable Content Out the Door Quickly with Data Scraping, Team Work & Outsourcing
@jhtscherck
As marketers we can’t be nebulous
@jhtscherck
No Sir, there’s no reason to worry about Q2, we’re
going all in on content and that’s going to give us the
lift we need.
We’ve all been there
@jhtscherck
What I really mean is, we haven’t identified our business or technical needs or defined a
single KPI.
Just doing “content” will get you killed
@jhtscherck
We’re just going to make some stuff that is similar to what are competitors are doing and see
what sticks.
Music to a c-levels ears
@jhtscherck
We need to start with goals, define objectives, come up
with a strategy and determine the tactics it will take to get us
there, end-to-end.
What every marketer should be asking
@jhtscherck
What are we trying to accomplish and what’s the
best medium and message to get us there?
G.S.O.T. Framework
@jhtscherck
•A goal is a broad primary outcome.
•A strategy is the approach you take to achieve a goal.
•An objective is a measurable step you take to achieve a strategy.
•A tactic is a tool you use in pursuing an objective associated with a strategy.
By having a clearly defined strategy, with goals and clear directions on tactical execution – you can focus efforts and minimize the risk of failing or murky content.
@jhtscherck
@jhtscherck
A Comprehensive Guide To Excel Charts For Marketers [VIDEO] – Annie Cushing
Resources on Web Scraping + Data Mining
@jhtscherck
Data Scraping Guide for SEO & Analytics – Optimize SmartA Content Marketer's Guide to Data Scraping – Matthew BarbyThe ImportXML Guide for Google Docs – Dave SottimanoScraping Communities with Xpath - Matthew BarbyCreating Efficient Data Collection Systems for SEO and Social – John-Henry ScherckMining User Data in Excel with the FullContact API – John-Henry ScherckScraping Schema Markup for Competitive Intelligence – John-Henry Scherck
Photo SourceKitchn Timer 2Robots – 1Funnel of WaterAutomation RobotsDecision maker guyGoalsEclipsed EyechartsDirectionWaste of TimeThe artistweight liftingRice RabbitOverflowD3 ImageCreator Touch1959 RCA Victor Dual Speaker Filteramic Tube RadioGutenbergs DruckerpresseLife is SharingGundam RX78Organized drill bitsWriter’s BlockEasy StreetCrabThe most beautiful spider I have never seenRAWK chartThe Fix Is InTrying To GrokConstruction Workers on a Break, Rockefeller Plaza Lobby Picture NYC NYporcelain glove moldsMiner-- frontGrabber machines // Jeu des pinces
Stand Out from The Crowd Unique Golf Tee Game September 19, 20119Carbon Concentration and Average Surface Temperature ChartGoogle-data-CenterWasted HoursOttawa Technical School students studying to become radio technicians and mechanics with the R.C.A.F / Des étudiants de l'école technique d'Ottawa étudient pour devenir techniciens radio ou mécaniciens dans l'Aviation royale du CanadaWriters Block (13)The Leader vs. Sinestro (14/365)Sherpa portersDivvy upForex Money for Exchange in Currency BankJenn ScrapingStructure and ClarityDa Vinci Code Cryptex HDRNot so 1337 now are we?Swiss Army KnifeFibonacci ConesFleetwood Mac - Rumours by pixbymaiaMultiparty growth strategy – ChainBlacksmith , SafranboluPrismArtist in Las Ramblas, BarcelonaBiggieSteak TartareNomadic LassHistoric Mazda Race Cars at Mitty 2011 071ArtistThank You
@jhtscherck