getting connected: social media’s and networking presented by: suzie sands 360training.com scott...
TRANSCRIPT
Getting Connected: Social Media’s and Networking
Presented by:Suzie Sands
360training.com
Scott Naill & Tony TrappUpper Valley JVS HVAC/R Program
• What is it?– Blogs– Twitter– Facebook– Marketing/Branding
We don’t need no stinkin’ social marketing…..or do we?
A working overview of social media and some considerations of how it might impact your marketing efforts?
• Definitely
A complete answer on whether or not social media marketing is right for you and how you should implement it?
• Not a chance
What you will get from today’s presentation
So, what is social media marketing?• At its most basic, it is a means of communication that
transforms a monologue into a dialogue• It transforms people from content readers into content
providers• A snapshot of some current social media sites on the web can be found at
http://www.seomoz.org/article/social-media-marketing-tactics
Social Media Popularity Around The World
Internet Users in Select Countries Who Have Created a Social Network Profile as of 2009
Social Media Popularity Around The WorldInternet Users in Select Countries Who Have Created a Social Network
Profile as of 2009
Obsolescence disclaimerToday’s presentation is chock full of information that will probably all be superseded, laughable, or just plain wrong
in six months.
This is not the fault of the presenters.
This stuff just changes that fast.
Social Media are on the cutting edge of technology. Right?Well, not so much. It’s been around for a while
•Bulletin board systems & Internet Relay Chat (IRC) – 1980s•Usenet Newsgroups
“Threaded Discussions”-BLOGS•Commercial online services & ICQ (precursor to instant messaging)– 1980s & 1990s
Compuserve, Prodigy, AOL•World Wide Web – publicly available in 1991
Discussion forums
Cutting Edge (continued)• File sharing sites– 2000
Napster, Limewire & Pirate Bay• Social networking sites – 2002
Friendster (‘02), MySpace (‘04), Facebook (‘07)• Media sharing sites – 2004
Flickr (‘04), YouTube (‘05)• Social bookmarking – 2006
Digg, StumbleUpon, Reddit, Del.icio.us• Real time statusphere – 2008
Let’s take a look, shall we?• Facebook
http://www.facebook.com/uppervalleyhvacr• YouTube
http://www.youtube.com/uppervalleyhvacr• Twitter
http://twitter.com/uppervalleyhvacLinkedIn
http://www.linkedin.com/
Why should we consider marketing on social media?Our customers are already there…..students
SITE UNIQUE VISITORS MONTHLY VISITS
facebook.com 68,557,534 1,191,373,339
myspace.com 58,555,800 810,153,536
twitter.com 5,979,052 54,218,731
These numbers reflect monthly counts for January, 2009.Source: compete.com
Marketing on social media? (continued)The demographics are getting broader
Marketing on social media? (continued)Our customers are embracing the new media
• Students have largely grown beyond email as a communication channel except with their grandparents
• Students would rather text than talk• Students believe mass media marketing messages have
little credibility• Students have conquered information overload – they
ignore it and seek out what they need when they need it• Students still seek out peers to get input on buying
decisions• Students will tolerate a moderate amount of marketing
on the new media
Texting………Word or phrase Abbreviation(s)
Been There Done That BTDT
Go For It GFI
Parents Over Shoulder POS
Excellent XLNT
By the way btw
Got to go g2g or gtg
Unpleasant Visual UV
I don't know idk
In my humble opinion imho
In my opinion imo
Just kidding jk
You Know What You Can Do
YKWYCD
Who is already in the social media marketing game?Some of the biggest businesses in the world
• AT&T – Flickr, YouTube, a fan page• Best Buy – Twitter, blogs, “Blue Shirt Nation” (network)• Bigelow Tea – MySpace, Facebook, Twitter• DirecTV – Facebook, Twitter• Fidelity Investments – podcasts• H&R Block – Twitter, Facebook• Luxor Hotel & Casino – Twitter, Facebook, YouTube,
blogs• National Geographic – Twitter, Facebook, YouTube,
MySpace
What does a successful campaign look like?Some of the best of 2009
• Barack Obama – has 6 million Facebook fans http://www.facebook.com/barackobama
• BMW – “What Drives You” graffiti contest http://puregraffitiwall.com/
• Papa John’s Pizza – grew Facebook fans to 200,000 in 2 months http://www.facebook.com/papajohns
• Coca Cola – because of large brand equity, a “softer sell” http://www.facebook.com/coca-cola
Source: http://www.insidefacebook.com/
Social Media Marketing – The Cost• There is no monetary cost at all to set your company up
on Facebook, YouTube, Twitter, etc.• Social Media are labor intensive!
Facebook exampleo Setting up the account – 15 minuteso Creating a plain page – 10 minuteso Customizing your page – 1 week (If you have prior
experience
• Providing content – Never ending. These media have an insatiable appetite for content. The content is what attracts the customer
Social Media Marketing – The Reason• Recognize that social media are
dialogues – people will not always say what you want to hear
• Don’t ignore the inevitable – your students are now, or will be on social media.
• “Beware of what you post!”
Creative Concept-Branding“Everything We Do Is Marketing”
• “A Brand is a Trademark or a distinctive name identifying or representing a product or service”.
• Serves as a unifying element• Everything that makes them think of you
Student Handout
Follow-Up Postcards
T-Shirt Handout• “A person wearing a black T-shirt without a brand name is
simply wearing it.”- “Build Your Own Brand” by Doug Dovarak
T-Shirt Handout
• A black T-shirt with a brand name on it is more than just clothing.- “Build Your Own Brand” by Doug Dovarak
Display Banner
Website/Landing Page
Movie Theatre Promo
Social Media Marketing-Q & AQuestions
&Educated Guesses,
Semi-logical Deductions,and Wildly Unfounded
Speculations
Contact InfoSuzie Sands
Scott Naill [email protected]
Tony Trapp [email protected] uppervalleyhvacr.com