getting clear on the purpose of your content (and how i missed the mark)
TRANSCRIPT
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GETTING CLEAR ON THE PURPOSE OF YOUR CONTENT
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LETS TALK ABOUT PASSION
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EARLY YEARS
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COMPUTERS BBS (COMMUNITY)
MP34
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COLLEGE YEARS
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BUSINESS MEDIA
R&D COMMUNITY
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NOW
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COMMUNITY BUSINESS
DEVELOPMENT TRAVEL
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THIS YEAR, I DOUBLED MY
WEBSITE TRAFFIC
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WITH A PLAN, IT’S SIMPLE TO DO
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I’M MENDEL
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Community outreach at GoDaddy
From Austin, Texas
Passionate about community, business, development, and travel
Blogs frequently at mendel.me
@ifyouwillit on Twitter
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BUILDING BLOCKS OF GREAT CONTENT
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EVERY ENDEAVOR SHOULD HAVE A
MISSION
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YOU SHOULD BE PASSIONATE ABOUT
YOUR MISSION
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YOUR CONTENT SHOULD REINFORCE
YOUR MISSION
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CONTENT = POSTS &
TAXONOMIES19
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MY SITE MISSION: BLOG ABOUT
PROFESSIONAL PASSIONS TO HELP
OTHERS20
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MY PROFESSIONAL PASSIONS:
DEV, BUSINESS, COMMUNITY
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WHAT HAPPENS WHEN YOU CREATE
A SITE WITHOUT PLANNING?
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I LEARNED THE HARD WAY
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blog about professional passions to help others
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blog about professional passions to help others
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blog about professional passions to help others
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blog about professional passions to help others
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blog about professional passions to help others
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blog about professional passions to help others
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THIS TOOK YEARS OF RELENTLESS RE-EVALUATION
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AND REMOVAL OF POSTS,
CATEGORIES, AND TAGS
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LET MY JOURNEY HELP YOU
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WHERE TO START
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START WITH PASSION
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UNDERSTANDING YOUR PASSIONS
HELPS YOU CREATE BETTER CONTENT
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WHAT DO YOU CARE ABOUT?
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WHAT TOPICS ARE YOU PASSIONATE
ABOUT?
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TOPICS / IDEAS
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FROM KONSTANTIN’S WEBSITE, WE GET…
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• Presentations • Beer • Travel
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FROM PETYA’S WEBSITE, WE GET…
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• Chocolate • Project management at
Human Made • Open Media Foundation • Polyglots
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WHAT DOES YOUR BUSINESS CARE
ABOUT?
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WHAT DOES YOUR BUSINESS STAND
FOR?
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WHAT SERVICES DO YOU OFFER?
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NOW THAT WE HAVE THE BUILDING
BLOCKS, LETS GET TO WORK!
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OSSM
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ORGANIZE
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CREATE CATEGORIES
RELATED TO MISSION
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WHAT DISTINGUISHES A CATEGORY?
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• Hierarchical • Topical
ex.
Development -> WordPress -> Themes Community -> Event -> Conference
Business -> Marketing
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CREATE TAGS
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WHAT DISTINGUISHES A TAG?
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• Non-Hierarchical • Descriptive
ex.
Development -> WordPress -> Themes | CSS, JavaScript
Community -> Event -> Conference | Awesome, WordPress Business -> Marketing | Optimization, Workflow
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SIGNAL
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STREET SIGNS
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BREADCRUMBS
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SOLVE PROBLEMS
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WRITE ABOUT QUESTIONS YOU
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GOOGLE SEARCHES
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• Community - “WordCamp Switzerland 2015” • Business - “How to write a marketing proposal” • Development - “How do I create a responsive
gallery?” • Travel - “Best coffee in Austin texas”
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WRITE ABOUT COMMON CLIENT
QUESTIONS
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COMMON CUSTOMER QUESTIONS
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• How do I create a new post? • How can I add an item to the menu? • Can I copy and paste from Microsoft Word? • How do I upload an image to my website? • What’s the process to recover my password?
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MAKE
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WHAT DO YOU STAND FOR?
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WHAT ARE YOUR GUIDING PHILOSOPHIES?
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• Kindness • Compassion • Learning • Exploration • Improvement
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WRITE PASSIONATELY &
SOLVE PROBLEMS
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GOOGLE SEARCHES
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• Community - “WordCamp Switzerland 2015” • Business - “How to write a marketing proposal” • Development - “How do I create a responsive
gallery?” • Travel - “Best coffee in Austin texas”
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OSSM
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BE BOLD
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RE-STRUCTURE
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CREATE A MISSION
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REFLECT YOUR MISSION AND
PASSIONS ON YOUR SITE
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THESE ARE CHANGES YOU CAN
MAKE TODAY
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I’M MENDEL
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@ifyouwillit
mendel.me/presentations