getting big without getting bad at das, 10/20/14

52
October 20, 2014 Digiday Agency Summit

Upload: digiday

Post on 26-Jan-2015

122 views

Category:

Marketing


0 download

DESCRIPTION

Jon Jackson from Huge's presentation from Digiday Agency Summit on October 20, 2014.

TRANSCRIPT

Page 1: Getting Big Without Getting Bad at DAS, 10/20/14

October 20, 2014Digiday Agency Summit

Page 2: Getting Big Without Getting Bad at DAS, 10/20/14

The good fight.Digiday Agency

Summit

October 20th, 2014

Page 3: Getting Big Without Getting Bad at DAS, 10/20/14

Born in Brooklyn in 1999.

Page 4: Getting Big Without Getting Bad at DAS, 10/20/14
Page 5: Getting Big Without Getting Bad at DAS, 10/20/14
Page 6: Getting Big Without Getting Bad at DAS, 10/20/14
Page 7: Getting Big Without Getting Bad at DAS, 10/20/14
Page 8: Getting Big Without Getting Bad at DAS, 10/20/14

Founded as a user-centric design studio.

Page 9: Getting Big Without Getting Bad at DAS, 10/20/14

7 employees.

BKLN7 people.

2004.

Page 10: Getting Big Without Getting Bad at DAS, 10/20/14

210 employees worldwide.

BKLN175 people.

LDN20 people.

LA15 people.

2011.

Page 11: Getting Big Without Getting Bad at DAS, 10/20/14

1,000+ employees worldwide. Independent agency within IPG.

ATL100 people.

BKLN550 people.

DC45 people.

LDN60 people.

LA100 people.

PDX15 people.

RIO50 people.

SF35 people.

Today.

SGP25 people.

CAN10 people.

Page 12: Getting Big Without Getting Bad at DAS, 10/20/14

Huge is now huge.

Page 13: Getting Big Without Getting Bad at DAS, 10/20/14

Bad Good

Page 14: Getting Big Without Getting Bad at DAS, 10/20/14

Bad Good

Page 15: Getting Big Without Getting Bad at DAS, 10/20/14

Bad Good

Page 16: Getting Big Without Getting Bad at DAS, 10/20/14

So, what is the scale that is bad?

Page 17: Getting Big Without Getting Bad at DAS, 10/20/14
Page 18: Getting Big Without Getting Bad at DAS, 10/20/14

“Yes, let’s start something!”

Page 19: Getting Big Without Getting Bad at DAS, 10/20/14

“We are doing some cool work.”

Page 20: Getting Big Without Getting Bad at DAS, 10/20/14

“Fuck this place.”

Page 21: Getting Big Without Getting Bad at DAS, 10/20/14

How we try to not go over the edge.

Page 22: Getting Big Without Getting Bad at DAS, 10/20/14

You will never do the same thing twice, get used to it. Don’t rely on process;

it’s a guide, not the rule.

Embrace the uncertainty

Page 23: Getting Big Without Getting Bad at DAS, 10/20/14
Page 24: Getting Big Without Getting Bad at DAS, 10/20/14

Meet in small groups for the shortest period possible. You can’t schedule

the making.

Doing > talking

Page 25: Getting Big Without Getting Bad at DAS, 10/20/14
Page 26: Getting Big Without Getting Bad at DAS, 10/20/14

Great ideas can come from anywhere & anyone can and should call bullshit.

Be flat

Page 27: Getting Big Without Getting Bad at DAS, 10/20/14
Page 28: Getting Big Without Getting Bad at DAS, 10/20/14

Hire doers over managers. Leadership has nothing to do with

titles.

Get shit done

Page 29: Getting Big Without Getting Bad at DAS, 10/20/14
Page 30: Getting Big Without Getting Bad at DAS, 10/20/14

People who have good taste & ideas will create great work, no matter their

background.

Disciplines are now just guidelines

Page 31: Getting Big Without Getting Bad at DAS, 10/20/14

UX Design Copy Tech

Page 32: Getting Big Without Getting Bad at DAS, 10/20/14

Great work is hard work. Iterate and push ideas ‘til they are simple & smart.

And then do it again.

Simplification is next to godliness

Page 33: Getting Big Without Getting Bad at DAS, 10/20/14
Page 34: Getting Big Without Getting Bad at DAS, 10/20/14

You’re going to be wrong a lot; that is how you get to good work.

Don’t be precious

Page 35: Getting Big Without Getting Bad at DAS, 10/20/14
Page 36: Getting Big Without Getting Bad at DAS, 10/20/14

Make the best things with your best friends.

Culture is important

Page 37: Getting Big Without Getting Bad at DAS, 10/20/14
Page 38: Getting Big Without Getting Bad at DAS, 10/20/14

Some of our work.

Page 39: Getting Big Without Getting Bad at DAS, 10/20/14

The Simpsons.Our work:

Page 40: Getting Big Without Getting Bad at DAS, 10/20/14
Page 41: Getting Big Without Getting Bad at DAS, 10/20/14
Page 42: Getting Big Without Getting Bad at DAS, 10/20/14

Picture

Page 43: Getting Big Without Getting Bad at DAS, 10/20/14

Nike.Our work:

Page 44: Getting Big Without Getting Bad at DAS, 10/20/14
Page 45: Getting Big Without Getting Bad at DAS, 10/20/14
Page 46: Getting Big Without Getting Bad at DAS, 10/20/14
Page 47: Getting Big Without Getting Bad at DAS, 10/20/14
Page 48: Getting Big Without Getting Bad at DAS, 10/20/14
Page 49: Getting Big Without Getting Bad at DAS, 10/20/14

Hashtag World Cup.

Our work:

Page 50: Getting Big Without Getting Bad at DAS, 10/20/14
Page 51: Getting Big Without Getting Bad at DAS, 10/20/14
Page 52: Getting Big Without Getting Bad at DAS, 10/20/14

October 20, 2014Digiday Agency Summit