getting ahead of the game -...
TRANSCRIPT
GETTING AHEAD OF THE GAME
WITH ONLINE DISTRIBUTION
OF MICE, F&B AND ACTIVITIES
Agenda
1. Hospitality Propeller Head
2. The Current State
3. MICE Distribution
4. F&B Distribution
5. Activities Distribution
6. The Future State
7. Q&A
MARKUS VEIKKOLAINENHOTEL AND EATS AGENCY - HELEATS LTD
HOSPITALITY MANAGEMENT AND ECOMMERCE STUDIES at Haaga-Helia UAS
BARTENDER at a local home town bar
WAITER at Scandic Hotels
RECEPTIONIST at Radisson Blu and Academica Hostel
HOUSEKEEPING at Radisson Blu for one week
BARTENDER again at legendary Hotel Seurahuone
SALES at Scandic and Hilton Hotels
SALES, ACCOUNT AND REVENUE MANAGEMENTat Expedia
REVENUE MANAGEMENT AND DISTRIBUTION at Primehotels
HOTELIER at Hiisi Experience Group
ECOMMERCE, DISTRIBUTION AND REVENUE MANAGEMENT SPECIALIST at Hotel and Eats Agency
MISSIONRevolutionizing hospitality by helping hospitality businesses
one by one to better leverage opportunities provided by
eCommerce, revenue management and distribution
THE CURRENT STATE
OF ONLINE DISTRIBUTION
MARKET RESEARCH 07/01/2018
PROBLEMWHAT SHARE OF HOTELS IN STOCKHOLM
WITH TRIPADVISOR TOP50 RANKING
OFFER MICE, F&B OR ACTIVITIES
BOOKING POSSIBILITY ONLINE
RESULTS
100%OF HOTELS OFFER ONLINE ROOM BOOKINGS
41%OF HOTELS OFFER ONLINE TABLE BOOKINGS
80%OF HOTELS OFFER ONLINE MEETING RFP FORM
6%OF HOTELS OFFER ONLINE MEETING BOOKINGS
2%OF HOTELS OFFER ONLINE ACTIVITY BOOKINGS
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Share of hotels offering online booking possibility
HOTEL ONLINE DISTRIBUTION IN STOCKHOLM
ROOM TABLE RFP MEETING ACTIVITY
YOU ARE BEHINDIF YOU ARE NOT ALREADY DEVELOPING YOUR
TOTAL ONLINE DISTRIBUTION STRATEGY
YOU ARE BEHINDIF YOU ARE NOT ALREADY DEVELOPING YOUR
TOTAL ONLINE DISTRIBUTION STRATEGY
GOOD NEWSYOU ALREADY HAVE A MONEY MAKING MACHINE
YOUR BRAND.COM AND
NOW YOU JUST NEED TO START MILKING IT
IN ABOUT20 YEARS
OTAS HAVE DISRUPTED THE TRAVEL INDUSTRY
YOU HAVE A CHANCE
TO BE A PART OF THE NEW DISRUPTION WITH
MICE, F&B AND ACTIVITIES DISTRIBUTION
MICE DISTRIBUTION
REMEMBERONLY 6% OF HOTELS OFFER ONLINE MEETING BOOKINGS
AND 80% OF HOTELS OFFER ONLINE MEETING RFP FORM
BETTER SERVICEONLINE MEETING BOOKINGS COME WITH INSTANT
CONFIRMATION WHILE YOU AS A BOOKER MIGHT NEED TO
WAIT FOR DAYS FOR A PROPOSAL
WHAT IF?MAJORITY OF TRAVEL MANAGER BOOKINGS
ARE MADE ONLINE
WHAT IF?MAJORITY OF CONTRACTED CORPORATE BOOKINGS
ARE MADE ONLINE
WHAT IF?MAJORITY OF DMC BOOKINGS
ARE MADE ONLINE
WHAT IF?MAJORITY OF TRAVEL AGENT BOOKINGS
ARE MADE ONLINE
THE CHALLENGEREAL TIME AVAILABILITY, INTERFACES AND SYSTEMS
SOLUTIONYES INDEED THERE ARE SOLUTIONS AVAILABLE IN ORDER
TO PROVIDE REAL TIME AVAILABILITY
AND SELL METTINGS AND EVENTS ONLINE
SOLUTIONYES INDEED THERE ARE SOLUTIONS AVAILABLE IN ORDER
TO PROVIDE REAL TIME AVAILABILITY AND SELL METTINGS AND EVENTS ONLINE
SOLUTIONYES INDEED THERE ARE SOLUTIONS AVAILABLE IN ORDER
TO PROVIDE REAL TIME AVAILABILITY AND SELL METTINGS AND EVENTS ONLINE
SOLUTIONYES INDEED THERE ARE SOLUTIONS AVAILABLE IN ORDER
TO PROVIDE REAL TIME AVAILABILITY AND SELL METTINGS AND EVENTS ONLINE
SOLUTIONMEETINGPACKAGE.COM WITH OPERA S&C INTEGRATION
MEETINGS MAKER
HOIST GROUP
AMADEUS
F&B DISTRIBUTION
REMEMBERONLY 40% OF HOTELS OFFER ONLINE TABLE BOOKINGS
YOU ALL KNOWTHERE ARE PLENTY OF DIFFERENT TABLE BOOKING
PLATFORMS AVAILABLE AND MOST OF YOU SEEMED TO BE
USING EITHER BOOKATABLE OR THE FORK
TAKE BUSINESS IN
MANY HOTELS PRIORITIZE PROMOTING ONLINE HOTEL
BOOKINGS BUT WHY NOT ADD BOOK A TABLE BUTTON
RIGHT NEXT TO BOOK A ROOM?
LOOK OUTTHERE ARE ALREADY SELF SERVICE HOTELS PARTNERING
WITH FOOD DELIVERY SERVICES BRINGING A HUGE
SELECTION OF RESTAURANTS AVAILABLE
AS A ROOM SERVICE
WHAT IFTHERE WOULD BE A PLATFORM ALLOWING YOU OR YOUR
GUESTS TO BOOK TABLES IN ALL OF THE RESTAURANTS IN
THE CITY WHILE YOU GET COMMISSION FOR ALL
ACTUALIZED LEADS?
ACTUALLY THERE IS
A FINNISH START UP EAT AND THE CITY IS DOING EXACTLY
THIS AND MAYBE SOON OFFERING THE PLATFORM FOR
HOTELS AS WELL SINCE YOUR BRAND.COM
IS A POPULAR MEDIA
ACTIVITIES DISTRIBUTION
I DON’T SELL ACTIVITIES
I WOULD IMAGINE YOUR RECEPTIONISTS AND SALES
TEAMS REFER A LOT OF BUSINESS FOR
ACTIVITY PROVIDERS RIGHT?
EASY MONEYYOU MIGHT HAVE COMMISSION DEALS WITH PROVIDERS
BUT SUCH A HASSLE FOR ONLY FEW KRONORS
HAS NEVER BEEN THIS EASY
EVER THOUGHT OF IMPLEMENTING AN ACTIVITIES
PLATFORM ON YOUR WEBSITE IN ORDER TO EASILY SELL
ACTIVITIES YOUR GUESTS ANY WAY ARE LOOKING AFTER?
HAS NEVER BEEN THIS EASY
EVER THOUGHT OF IMPLEMENTING AN ACTIVITIES PLATFORM ON YOUR WEBSITE IN ORDER TO EASILY SELL
ACTIVITIES YOUR GUESTS ANY WAY ARE LOOKING AFTER?
SOLUTIONTHERE ARE OPTIONS AVAILABLE SUCH AS
ICELANDIC BOKUN OR FINNISH JOHKU
AND HEYDON’T FORGET AN ONLINE RETAIL SHOP OR A GIFT CARD
SHOP EITHER ACCORDING TO MY SAME RESEARCH
6% OF HOTELS HAD AN ONLINE RETAIL SHOP AND
18% HAD AN ONLINE GIFT CARD SHOP
THE FUTURE STATE
MONEY MAKING MACHINE ONLINE
IN JUST COUPLE OF MONTHS YOUR GUESTS
COULD BOOK AND BUY
MEETINGS, EVENTS, ACTIVITIES, TABLES, GIFT CARDS,
SOUVENIRS ON YOUR HOTEL WEBSITE,
IT IS UP TO YOU!
ENHANCED EXPERIENCE AND MORE REVENUE
IDEALLY AT THE END OF THE DAY
THIS IS THE END RESULT
MARKUS VEIKKOLAINEN
www.linkedin.com/in/mveikkolainen
+358 44 333 4374
Hotel and Eats Agency – Heleats Ltd