getting a sponsorship
TRANSCRIPT
HOW TO GET ASPONSORSHIP
ORENDORSEMENT
EIS 2350
Tuesday, September 17, 13
HOW TO APPROACH SPONSORSHIP AS A LOCAL ACT
Tuesday, September 17, 13
SPONSOR VS ENDORSE
Sponsorship -
Endorsement -
Tuesday, September 17, 13
SPONSOR VS ENDORSE
Sponsorship -
Endorsement -
Pay me and I’ll represent you
Tuesday, September 17, 13
SPONSOR VS ENDORSE
Sponsorship -
Endorsement -
Pay me and I’ll represent you
I like this be like me
Tuesday, September 17, 13
What artists should look for Sponsorship?
Large & Small
Looking for “tour support”
What artists should look for Endorsement?
Artists with enough cache & audience to assist in the marketing of a procuct / service
SPONSOR VS ENDORSE
Tuesday, September 17, 13
What artists should look for Sponsorship?
Large & Small
Looking for “tour support”
What artists should look for Endorsement?
Artists with enough cache & audience to assist in the marketing of a procuct / service
What’s the difference?
SPONSOR VS ENDORSE
Tuesday, September 17, 13
HOW DO I GET SOME $?
1. Focus on “Consumer Based Companies”
2. Research* What Products Would Your Identify Associate With?
* What Do You Know About Those Products and Companies?
* Who is Your Audience?
* How Would You Define Them
Tuesday, September 17, 13
HOW DO I GET SOME $?
Start Small (You’re Not Likely to get Cover Girl as your first Sponsor)
Think Local (You GROW to Global)
Focus on areas where you will be playing
Tuesday, September 17, 13
WHAT DO YOU SEND?
After you’ve identified your “Contact” (you’ll only want ONE at each potential Sponsor). You’ll want to send the following:
Send them a PERSONALIZED Artist Profile(This SHOULDN’T be a Press Kit or EPK)
* Who ARE you?* Who IS your Audience?
Drive the conversation to HOW it benefits the Sponsor
Tuesday, September 17, 13
ONCE YOU’VE MADE CONTACT
1. Treat it like a JOB interview
2. Use a LASER not a SHOTGUN(Prove How You Make Sense)
Tuesday, September 17, 13
What do we knowAbout this artist?
To whom does sheappeal?
What brands would be a good fit?
How would we actiate this?
A QUICK THINK TANK
Tuesday, September 17, 13
As a Regional Artist
What do we knowAbout this artist?
To whom does sheappeal?
What brands would be a good fit?
How would we actiate this?
A QUICK THINK TANK
Tuesday, September 17, 13
As a Regional Artist
What do we knowAbout this artist?
To whom does sheappeal?
What brands would be a good fit?
How would we actiate this?
A QUICK THINK TANK
As a National Act
Tuesday, September 17, 13
As a Regional Artist
What do we knowAbout this artist?
To whom does sheappeal?
What brands would be a good fit?
How would we actiate this?
A QUICK THINK TANK
As a National Act
Tuesday, September 17, 13
As a Regional Artist
What do we knowAbout this artist?
To whom does sheappeal?
What brands would be a good fit?
How would we actiate this?
A QUICK THINK TANK
And now what?
As a National Act
Tuesday, September 17, 13
What do we knowabout this band?
To whom do theyappeal?
What brands would be a good fit?
How would we actiate this?
WHAT ABOUT THESE GUYS?
Tuesday, September 17, 13
What do we knowabout this band?
To whom do theyappeal?
What brands would be a good fit?
How would we actiate this?
WHAT ABOUT THESE GUYS?
Tuesday, September 17, 13
What do we knowabout this band?
To whom do theyappeal?
What brands would be a good fit?
How would we actiate this?
WHAT ABOUT THESE GUYS?
Tuesday, September 17, 13
AND THESE GUYS?
Tuesday, September 17, 13
HOW DO YOU KEEP ‘EM?Continue Building Momentum
Don’t stop touring
Don’t stop selling music
DON’T STOP
Leave the Sponsor wanting more
Show them how the sponsorship is working(Did they sell more product? How can you show your worth?)
Get creative on your own behalf... wow them.
Tuesday, September 17, 13
HOW DO YOU GROW?
Take notes on small successes
Translate that to larger sponsorships
Start Local, Grow Regionally....
Representation? When? How?
Tuesday, September 17, 13
HOW DO YOU GROW?
Take notes on small successes
Translate that to larger sponsorships
Start Local, Grow Regionally....
Representation? When? How?
You’ll be turning down million dollar endorsementsin no time!
Tuesday, September 17, 13