get your money where your mouth is by david r. portney (excerpt)

8/14/2019 Get Your Money Where Your Mouth Is by David R. Portney (Excerpt)

http://slidepdf.com/reader/full/get-your-money-where-your-mouth-is-by-david-r-portney-excerpt 1/52



“Speaking in front of people was something I would never do, and could never imagine myself doing 3 years ago, let alone doing seminars. I’m very shy, I’m not outgoing and I’m not good at speaking. This is a characteristic I inherited frommy father. So, the idea of me doing a seminar was something unthinkable.

“But now I believe I’m addicted to doing seminars. I do at least two seminars a month, and if any organizations or associations request me to speak in front of groups of people, I’ll be excited to do so.

“Now I can’t imagine myself not doing seminars.

“Seminars are my most important and effective marketing method now. My marketing methods used to be advertising, direct mail, cold calls, and networking. I used to spend at least $2,000 per month for marketing, but now my marketing cost is average $700 a month, and my income is more than double compared to the income I was earning before I started seminars.

“This is all because of David Portney’s seminar coaching.

“David Portney is right. Seminars are the most effective and inexpensive marketing method. No doubt about it!

“I’m going to continue polishing my public speaking skill with his assistance and bring my business to the next level, which of course will increase my income to the level I have never achieved before. Being able to deliver what I want to deliver to my audience in an effective way is such a valuable skill, and I believe that’s the skill everyone should have.”

—rAcy Aguchi

Caliornia Insurance Broker

“I was well into my professional career before I even considered speaking in public voluntarily. Now I can’t think of anything more rewarding than sharing my knowledge with an audience and seeing how they can instantly apply it to their own situations. But there’s more to becoming a successful speaker than knowing what to say. If you actually want to make money, why take the long and windy road when David can show you all the shortcuts? G Y My Wh Y Mh I will cut miles off your journey.”

—Liz Lynch

Speaker, Coach, and Author o Smart Networking: Attract a Following In Person & Online

www.SmartNetworking.com

http://www.tracytaguchi.com/indexeng.html


http://www.smartnetworking.com/












gt y m

w ymt is

How to Use Seminars and Public Speakingto Market and Promote

Your Business, Profession, or Passion—Profitably

da r. Pt

Kallisti PublishingWilkes-Barre, PA

http://www.davidportney.com/

http://www.kallistipublishing.com/





Kallst Pbls, i.

332 Center Street

Wilkes-Barre, PA 18702

Phone (877) 444-6188 • Fax (419) 781-1907

www.kallistipublishing.com

gt y m w y mt is. Copyright © 2009 by David R. Portney. All rights reserved.No part o this book may be reproduced or transmitted in any orm or by any means, electronic ormechanical, including photocopying, recording, or by any information storage and retrieval system,

without permission in writing from the publisher, except by a reviewer, who may quote brief pas -sages in review.

Kallisti Publishing, Inc. titles may be purchased or business or promotional use or or special sales.Please contact Kallisti Publishing or more inormation.

Kallisti Publishing, Inc. and its logo are trademarks o Kallisti Publishing, Inc.

Lablt nt e information in this book is provided “as is” without warranty. While every precaution has been taken in the preparation o this book, neither the author nor Kallisti Publishing

shall have any liability to be caused directly or indirectly by the instructions contained in this book.

10 9 8 7 6 5 4 3 2 1

Library o Congress Control Number: 2008927440

ISBN 0-9761111-7-9

ISBN-13 978-0-9761111-7-7

DESIGNED & PRINTED IN THE UNITED STATES OF AMERICA


http://www.getyourmoneywhereyourmouthis.com/






DeDication

I’m dedicating this book to those who are ready to embrace new or better ways o get-

ting things done. We no longer need to be, nor should we eel, bound or held back by the

methodologies and mind sets that have beneted the few at the expense of the many. Now

is the time, today is the day, for immediate and perhaps even bold actions. My hope is that

this book will embolden you, empower you, and that you will use the tools and techniques

contained in this book toward the betterment of your life, your loved ones, your commu -

nity, and ultimately perhaps even the nation and world at large because you believed in

yoursel enough to act.



about the author

David Portney has been doing trainings, keynote speeches, seminars, and every kind

of public speaking you can imagine for over 20 years. But David’s real talent is not just being

a great speaker, it’s making you a great speaker and teaching you the inside secrets o the

seminar speaking business.

David has conducted trainings and talks for major companies such the National No-

tary Association, e Learning Annex, and e Los Angeles Times among numerous oth-

ers.

David’s passion shines through in every workshop and seminar he teaches. David is

not just the president of the American Seminar Academy, he also personally conducts each

and every workshop and seminar to guarantee the highest standards of quality. David’s

seminars and workshops allow you to completely conquer stage fright and eradicate public

speaking fear forever, get the behind-the-scenes business side of things so you enjoy prots

and not suer losses, get the logistics of organizing your own seminars and prevent chaos

and disaster, and master expert presentation skills practically overnight.

Get Your Money Where Your Mouth Is is David’s fourth book. He is also the author of

129 Seminar Speaking Success Tips and 129 More Seminar Speaking Success Tips.

David lives in Redondo Beach, California and is an avid karate enthusiast.




http://www.129seminarspeakingsuccesstips.com/








contents

Foreword by Peter Fogel .................................................................................................................iIntroduction .................................................................................................................................... v

P i: t Pw f sm & Pl spkg .......................................... 1Getting e Most Out Of is Book ..........................................................................4Why More People Don’t Use Seminars And Public Speaking .................................5How Seminars And Public Speaking Beat All Other Forms Of Advertising And Marketing .......................................................................9Businesses Tat Must Use e Power Of Seminars And Public Speaking ......... 13Businesses at Absolutely Must Use Seminars And Public Speaking............... 14How I Stumbled Onto “e Secret Formula” For Seminar Success .................... 15

P ii: hg Pw f sm .....................................................27

Your Four Basic Seminars ......................................................................................... 29Te Shock Seminar .................................................................................................... 31Te Secret Seminar..................................................................................................... 33e Tips Seminar ....................................................................................................... 35Te Scam Seminar ...................................................................................................... 36Your Formula Seminar Presentations ...................................................................... 38Your Introduction ...................................................................................................... 39Te Problem Section .................................................................................................. 40Te Solution Section .................................................................................................. 41e Call To Action Section ....................................................................................... 42

Where To Hold Your Seminar .................................................................................. 43Promoting Your Seminar And Getting e Butts In e Seats............................ 44On e Day Of Your Seminar .................................................................................. 49

P iii: 30 Dy F s Gd sm s ..................................51How To Get e Most Out Of is Fast Start Guide ............................................. 54Your 30-DayFast Start Guide To Seminar & Public Speaking Success................ 57Essential Items to Place on Your Checklist ............................................................. 7830-Day Fast Start Guide Wrap-Up......................................................................... 128

P iV: spkg ig & tq ......................................................135

How Te Power O Seminars And Public SpeakingWill Positively Aect Your Personal Life .............................................................. 138Your Attitudes and Belies ....................................................................................... 142



Stage Fright And Fear O Public Speaking ........................................................... 144What Are You Really Doing Out ere Speaking Anyway? ............................... 152Powerful Presentation Skills and Techniques ....................................................... 161LCD Projectors and PowerPoint Presentations.................................................... 169

How To Negotiate e Best Possible Deals On Seminar Meeting Rooms ........ 177e Easiest and Least Expensive Speaking In e World—Right In Your Own Back Yard ................................................................................ 179A Marketing Match Made in Heaven: Seminars and the Internet..................... 181

P V: r f Y sm s ..............................................191Seminar Check Lists And Master Control Sheets................................................ 194Anatomy o a Seminar Flyer ................................................................................... 205Anatomy o a Seminar Handout ............................................................................ 207David R. Portney’s 4-Mat System ........................................................................... 208Room Styles and Diagrams ..................................................................................... 212

Seminar Sign-in Sheet - Name and Email Only ................................................... 216Seminar Sign-in Sheet - All Inormation .............................................................. 217Seminar Feedback Sheet .......................................................................................... 218Resources Beyond is Book ................................................................................. 219What Just Might Be Your Best Resource—Me… ................................................. 226

idx .............................................................................................................................233



ForeWorD

Seminar expert David R. Portney is a man aer my own heart.

Now, I don’t mean that in the biblical sense, I mean that in theproessional sense.

You see, we are both simpatico about what speaking—especially

speaking at seminars—can do or your business. Tat’s because as a

speaker, marketing consultant, trainer, copywriter, and humorist, I al-

ways preach to my audiences to incorporate speaking into their mar-

keting arsenal.

And why is that?

Well, there are two very important reasons.

It’s a lot o un.1.

If you sell products or services, nothing gives you the stron-2.

gest ROI on your time and money than getting your very im-

portant message into the hearts and minds o your targeted

(and very captivated) audience.

With over twenty-ve years experience, I have learned through

good and (especially) bad economic times. Folks rom all walks o

life need leadership, expertise, and solutions to their problems. And

speaking is your ticket to delivering that to your audience.

Te beauty o public or seminar speaking is that as a presenter/

orator, you are the conductor o your own orchestra (your audience).

You are in control o your audience’s destiny, their space, and their

perception o you.

And what is that perception?

Well, if you are wise enough to absorb David’s knowledge and

apply it to your own business, you will come o as an expert in your



introDuction

I’m a public speaking, seminar, and presentation skills expert. I’ve

delivered 1,893 seminars, workshops, keynote speeches, presenta-tions, lectures, classes, trainings…you get the idea.

I’m the author of several books about those topics including this

one you’re reading right now. I’ve earned more than attorneys make

just for apping my lips for an hour or two and then I’ve walked away

with a hearty round o applause ringing in my ears and big at checks

in my pocket.

I’m also an expert at marketing, because the fact is—and this is

something you must grasp right away or you will lose a lot o time and

money i you don’t—public speaking and seminars is nothing more

than an advertising medium. Seminars and public speaking are, in re-

ality, marketing tools—the easiest, cheapest, astest, and most un lead

generation and lead conversion tools that exist or ever will exist.

is book is going to open your eyes to a world you never knew

existed and your business and personal life will never be the same ever

again.

What makes me unique and special is not the fact that I’m an ex-

perienced, seasoned trainer / presenter / speaker / instructor / seminar

leader and have been doing speaking and seminars since 1982.

No, what’s great about me is that I can (and i you let me, I will)

make you great!

Let me put it this way: i you wanted to learn how to play gol

like an expert, who would you rather train with: Tiger Woods or Tiger

Woods’ golf coach?

I hope you said Tiger’s golf coach!



vi Get Your MoneY Where Your Mouth is

You see, Tiger may be one of the best golfers ever, but his claim to

ame isn’t being the best gol teacher in the world.Okay, I’ll set humility and modesty aside and admit that I’ve re-

ceived a huge amount of positive feedback and compliments about my

presentation skills and ability over the years. And, yes, I’ve used semi-

nars and public speaking to rake in stfuls of cash (and aer you read

this book, you’ll know how to do that, too).

But beyond that, what I’m really great at and what I’m truly pas-

sionate about is making you great.

And I can do that practically overnight.

Why is that important? Why should you care?

Because of the same exact same reasons that you’d want golf les-

sons from Tiger’s coach instead of Tiger.

Sure, if you hang out with Tiger, you’ll likely learn a thing or two,

pick up some tips, and you’d probably improve your game a bit. But

stop or one second and think about it: the person you really want to

train with is the person that helps Tiger to get to the top of his game

and stay there.

You want to train with the person who can give you world-class

skills and show you how to take those skills and get real world results!

And if you, like me, are just a wee bit impatient and like to get

great results as quickly as possible, then you certainly don’t want to

work and practice for years to nally be able to have great presentation

skills and make money with speaking and seminars.

You want to learn how to use public speaking and seminars to

bring in oods of new business and income and attention to your



introDuction

product service cause or issue now, and not years from now, correct?

Good! en you’ve have come to the right place.

Now, with that out o the way, let’s get on to getting your money

where your mouth is!

David R. Portney February, 2009



gt y m

w ymt is

How to Use Seminars and Public Speakingto Market and Promote

Your Business, Profession, or Passion—Profitably



the PoWer oF seMinars & PubLic sPeaKin

This book is about one thing and one thing only: how you can

use seminars and public speaking to bring in a ood of newbusiness, customers, or interest into your business, proes-

sion, or passion all so you can put a ton o money into your bank ac-

count and cash into your pocket.

Simple.

Now, i money and attention are not your things, then you might

want to stop reading right now because I’m going to be telling you

exactly how to bring in that ood of new business and money in the

astest and easiest and most un way possible—and that is by doing

seminars and public speaking.

I know you’ve already heard of seminars and public speaking.

You’ve probably already been to some seminars. Maybe you’ve even

done a ew seminars or some public speaking yoursel.

Unfortunately, most people are either not doing seminars and

public speaking the right way—or they’re not doing it at all.

By the time you’re done with this book, you’re going to be very

excited about doing your own seminars and public speaking, even if

right now you think it has nothing to do with you. I’m going to show

you seminars and public speaking in a whole dierent light and I’m

going to show you what you’ve been passing up and what’s available

or you right now.

I’m going to show you how to do seminars and public speaking

that cost you zero money—and I mean that literally. Zero. Zip. Nada.

No cost whatsoever.

I’m not exaggerating, either. I’m not saying zero and then saying

That is a good boowhich is opened inpectation and closprofit.

AmoS BronSon ALc



the PoWer oF seMinars & PubLic sPeaKinG

because you’ll be able to clearly see that what I’m telling you works.

I want to give you all this proof so that you don’t miss out on goldenopportunities or your business, proession, or passion. In act, it’s an

opportunity to better your whole life. So I’m going to keep proving

everything I say to you over and over again.

With all o that being said, I am going to do three things in this

book:

I’m going to tell you about the power o seminars and public1.speaking.

I’m going to give you the clearest examples of what the power2.

o seminars and public speaking can do or you.

I’m going to show you how you can harness the power o 3.

seminars and public speaking or your own business, proes-

sion, or passion.

By the end o this book, you will be ready to present your own

seminar on whatever topic you choose and you will be set to reap the

rewards: new business, increased attention, new customers, ame, and

money.

So let’s get started, shall we?

You can speak welyour tongue can dliver the message heart.

john ford

A man only learnsways, one by readand the other by ation with smarter

wiLL rogerS



4 Get Your MoneY Where Your Mouth is

GettinG the Most out oF this booK

There are a ew things you should know beore we really get going

here because I am going to ll you up with proven and powerful

seminar strategies and techniques you can use starting right away. In

other words, I am going to give you as much valuable information as

you can possibly handle—i not more than you can handle!

So here’s what you’re going to need to do:

You’re going to need to read this book more than once.1.

I guarantee you’re going to nd things on the second, third,

and ourth times you read this book that you won’t nd the

rst time through. You’re going to need to read this book

more than just one or even two times to get everything you

want to get and need to get rom this book.

Have your pen and paper ready.2.

You’re going to need to get out some pens and a lot o paper.

And maybe even a highlighter and some sticky type yellow

notes because you’re going to be stopping oen so you can

jot down notes and ideas that come to you. You’re going to

be marking out certain parts o the book with stars and high-

lighting, and you’re going to be writing down actions you

want to take.

You must use these strategies for them to work.3.

I’m obviously not there in person with you, so I can’t follow

you around and make sure you use these strategies. You’re

What I must do is all that concerns me, not what the people think.

rALPh wALdo emerSon

There is only one success—to be able to liveyour life in your ownway.

chriSoPher morLey




going to have to get o your backside and make this work for

you. Tat’s important or you to understand. Just reading allabout how to use the power o seminars and public speak-

ing is not going to make your seminars magically appear. You

might have noticed that a seminar did not pop out of this

book the instant you opened it, right? You’re going to have to

actually do what I tell you. And you just need to stay moti -

vated so you follow through and don’t just give up or worse,

never even get started in the rst place.

And you must use the power o seminars and public speaking.

Doing seminars and public speaking has given me everything I could

possibly want in my lie—it has made me lots o money and it has

opened doors that never could have been opened for me. Very shortly

you’re going to see how all o this ties together and what this has to do

with you.

WhY More PeoPLe Don’t use seMinars anD

PubLic sPeaKinG

Here’s a question that you should be asking right about now. I

doing seminars and public speaking is so much un and is so pow-

erul and can bring in a ood o new business and money, then why isn’t

everybody using the power o seminars?

In the case of goodthe point is not hoof them you can gthrough, but rathemany can get throyou.

morimer jerome




Tere are three main reasons why most people don’t do it—and,

quite possibly, why you don’t do it either.First, most people are not using the power o seminars and public

speaking because they’ve been led to believe—you’ve been led to be-

lieve—that there’s this scary monster called stage right or ear o public

speaking . According to one survey, people fear speaking in public more

than they ear death itsel!*

Now, it’s 100% normal if you feel some jitters before you get up

and do your seminars and public speaking, but what you’re really eel-

ing is actually excitement. 99.9% of my students and clients nd that

any nervousness they feel actually goes away and is completely gone

a few minutes aer they start speaking. I’ve heard that over and over

again, and the reality is that doing seminars and public speaking be-

comes addictive aer you do it a few times. Aer delivering a couple of

seminars or speeches, you’re real problem won’t be stage right or ear

o public speaking; your real problem will be that you can’t wait to do

more seminars and public speaking!

When you see that you can turn on that ood of new customers

and new business practically any time you want to, that stage right

monster will turn out to be like a tiny little ant, so small and insigni-

cant you can barely see it and you can squash it if you want to with the

slightest bit o eort.

Yes, it is that easy, and yes, you will experience that when you

deliver your seminar, too.

Te second reason most people are not using the power o semi-

nars and public speaking is because they’ve been led to believe that they

* In other words, a person would rather be in the casket than deliver the eulogy!

There is only one mean- ing of life; the act of liv-

ing itself.

erich fromm

Whether a person be- lieves he can or he be- lieves he can’t, he’s right.

henry ford

At the end of the next 20 years you can have 20 years experience or you can have one year’s experience 20 times. It’s a matter of choice.

richArd giLLy niXon




need some kind of specialized marketing ability to get those “butts in

the seats” and ll a room full of people.Tat, my riend, is total and complete nonsense. Tat’s actually

the easiest part o doing seminars! I can’t swing a dead cat at midnight

without hitting at least a dozen dierent ways for you to have a room

ull o people eager to be at your seminar and hear you.

Marketing your talk is actually the easiest part of doing seminars

and public speaking and I’m going to prove it to you. I’m going to show

you how to do it. You can do it. A partner or assistant can do it. *

It’s that simple.

Te third reason most people are not using the power o seminars

and public speaking is because you’ve been led to believe that seminars

and public speaking are some kind of advanced technique to add to

your business plan sometime later. People usually say something like

“I’ll start doing seminars and public speaking aer my business is bet-

ter established.”

I say sure, go ahead. You do that. You can do it the hard way i you

want to, but by doing seminars and public speaking sooner rather than

later you’ll get your business established aster and get your business

more protable a lot aster than i you don’t start doing seminars and

public speaking right now.

People like to say “Well, I’m really busy. I don’t have time to learn

this seminar stu.”

Well, I’m going to show how when you learn the right way to do

*By the way, if you have an assistant or employee that’s under-utilized and gettinga little restless, I’m going to show you how to make this person the director o yourpublic relations and your seminar campaign director. ey will be ignited like neverbeore. You talk about a re-energized employee—this person’s going to go bananas!

You must first havknowledge of yoursecond, the couragdare; third, the fai

do.

chArLeS f. hAAneL

Don’t be “too busying a living to makmoney.




hoW seMinars anD PubLic sPeaKinG beat

aLL other ForMs oF aDVertisinG anDMarKetinG

Let’s talk about why doing seminars and public speaking is more

powerul than any other type o advertising you can buy. ere

are three main reasons why it is so powerul.

Number one, doing seminars and public speaking is cheap! I can-

not think of a cheaper, more enjoyable, more powerful, or more eec-

tive way of promoting your business—or anything else you want to

promote—than by doing seminars and public speaking.

If you are doing local seminars and public speaking just in your

area it costs you zero. Literally zero. Not a dime comes out o your

pocket because you’ll be right there in your own back yard. You only

have to drive a few minutes away to your oce or wherever else, and

you could do that or the rest o your lie—and your seminars and pub-

lic speaking are not costing you a single dime.If you wanted to expand to other cities and towns around you—

and you should be doing seminars and public speaking in all o the

cities and towns around where you live—then maybe you’re going to

spend twenty bucks. You can do a very good seminar campaign in all

the cities and towns around you or $20—and I mean that literally,

only twenty bucks.*

Ask yoursel, How much advertising would ten or twenty bucks

buy you in your local paper?

* If you’re on a really tight budget, you can omit a city or a town or two and do a very eective seminar campaign for ten bucks or less.

With advertising csoaring, both onlin

off, you are left wiaffordable optionsfectively market ybusiness.




You’d be lucky to get the letter A printed—and that’s not even in-

cluding the set-up ee!So, other than the low cost o seminars, what are the other two

reasons?

Te second reason doing seminars and public speaking is ar

more powerul than any advertising or marketing you can possibly

buy—and this is the key—is that there is no credibility problem.

You have a whole room full of hot prospects who are in your tar-

get market and every single one of those people will see you as theexpert and they will instantly believe you.

ey instantly believe what you’re saying because their reason-

ing is, “If this person didn’t know what he was talking about then why

would he be up there speaking? He must be an expert on his topic.” *

You can’t buy credibility. You can’t get credibility by advertising.

But you can get it instantly and or ree by using the power o seminars

and public speaking.

If you don’t believe that—if you want proof—then think about

this. Let’s say that you’re attending a seminar and at this seminar is a

nancial expert. e nancial expert is talking about the stock market

or bonds or income taxes or whatever else it might be. You already

have an accountant or nancial advisor who for twenty-years has really

served you very well. But then in this seminar this nancial advisor

says, “If you have any questions about your portfolio or stocks, come

up here and ask me them when I’m nished.” So, what do you want

to do? You want to go up and talk to the guy. Why? Because he’s the

* O course, by the end o your seminar they’ll see that you are an expert at what youdo.

Men are all alike in their promises. It is only intheir deeds that they dif- fer.

jeAn-BAPiSe moLiÉre




expert up there delivering this seminar—and your nancial advisor is

not.Whether the person delivering the seminar is a doctor, a lawyer,

an accountant, or whatever, that speaker gains instant credibility by the

sole fact that he or she is giving the talk.

Tink about it. You get instant credibility with an entire room

full of eager, target market prospects!

Along those same lines, doing seminars and public speaking will

also make you a celebrity. I am not kidding. I am 100% serious. Doingseminars and public speaking will make you like a celebrity.

Why do people go crazy about celebrities? It’s because they’re up

there in ront o people doing their acting or singing or dancing or tell-

ing jokes or whatever—and we’re not. But once we hit the stage…We

become one o them. A star. A celebrity.

It’s almost absurd how you become like a celebrity when you do

seminars and public speaking. People come up to you in the super-

market or wherever else and they have this look on their face and they

say, “Wow! I attended one of your seminars recently…” and they treat

you like you’re a star. Your neighbors will go to your seminars and

suddenly they see you in a whole new light and they start treating you

dierently. at’s just one of the powerful things that happens when

you use the power o seminars and public speaking.

Te third reason that doing seminars and public speaking is more

powerul than any advertising or marketing you can buy is because it

is just a whole lot of darn good fun!

I don’t know when I’ve had so much fun as when I’m doing semi -

People rarely succunless they have fwhat they are doin

Andrew cArnegie

A ship is safe in habut that’s not whaare for.

wiLLiAm Shedd




nars and public speaking. It’s a lot of fun to have a room full of people

hanging on your every word. It’s a huge amount of fun when peoplecrowd around you aer your seminar. And it’s a lot o un when people

are falling all over themselves because they want to do business with

you.

If right now you don’t think that this is possible, I love you—you’re

my favorite kind of person! By the time you’re done with this book

you’re going to be one o the Converted . You’re going to be a believer.

Why?

Because I am going to prove to you that seminars work. I am go-

ing to teach you how to do seminars easily and correctly. And you are

going to succeed massively.

I know this because at one point I was right where you are. It took

me many years to get to where I am now, but with my guidance and

tutelage, you’ll be o and running in no time whatsoever.

I guarantee that.

Doing seminars and public speaking can make you as wealthy

and as successful and even as well-known as you would like to be. Fol-

low me and I’ll show you how.

We are all, it seems, sav- ing ourselves for the se- nior prom. But many of us forget that somewherealong the way we must learn to dance.

ALAn hArringon




businesses that Must use the PoWer oF

seMinars anD PubLic sPeaKinG

On the next page is a list of businesses and professions that abso-

lutely must start doing seminars and public speaking immedi-

ately.

Please take a look.

If your particular business is not on that list, for example you’re a

restaurant owner or a massage therapist or whatever else, do not —re-

peat, do not —let that stop you rom doing seminars and public speak-

ing.

Te only reason I listed those businesses is simply because o the

high commissions (or high prot margins) that typically go along with

them. Tey make seminars a no-brainer!

Additionally, those businesses and proessionals are ones where

high credibility is needed—and nothing builds credibility like semi-

nars and public speaking. Nothing.

In short, all businesses and proessions can benet greatly by us-

ing seminars and public speaking, but i your business or industry is

on this list and you’re not doing seminars and public speaking, then

shame on you i you don’t use the strategies and tactics I’m going to

reveal to you here.

Just like some plants need more water than others, these busi-

nesses need water—a lot o it—immediately; but that doesn’t changethe act that all plants need some water.

Seminars and public speaking is the perect water or your en-

deavor, be it business, professional, or personal.




businesses that absoLuteLY Must use

seMinars anD PubLic sPeaKinG

Financial Planners

Real Estate Agents

Insurance Brokers

Psychologists

Mortgage Brokers

Psychotherapists

Chiropractors

Contractors

Cosmetic Dentists

Podiatrists

Cosmetic Surgeons

Tax Preparers

Community and Political Leaders

Network Marketers / Multi-Level Marketers

Construction Contractors and Subcontractors

Private Teachers / Instructors

Attorneys-at-Law

Certied Public Accoutants

Stock Brokers

I your particular business is not on this list, do not —repeat, do not —let thatstop you rom doing seminars and public speaking! (See page 13 or details.)




hoW i stuMbLeD onto “the secret ForMuLa”

For seMinar success

Right now, as I type out these words, I’ve been doing seminars and

public speaking for 26 years. As of right this second, I’ve done

exactly 1,893 workshops, classes, trainings, and seminars all across the

United States. I’ve authored many books about how to do seminars

and public speaking and presentation skills. I’m also the president and

ounder o Te American Seminar Academy . (Please visit our web

site: www.SeminarAcademy.com!)

I’ve done workshops for groups as large as 486 people and as small

as three people. I’ve done seminars designed to educate and I’ve done

seminars designed to sell. I’ve done introductory seminars that were

only a couple hours long and I’ve done seminars that went on for days

at a time. I’ve got les full of letters and emails and thank you cards

from my students and clients that have used what I’ve taught them to

become wildly successul at seminars and public speaking.

I also don’t mind telling you that I’ve made a lot of mistakes over

the years, especially in the beginning.

is whole seminar thing had a very unlikely start for me many

years ago. Actually, all this happened completely by accident and with-

out any planning on my part.

When I was 17, I came home one day to a phone call that my a-

ther had suered a heart attack and was in a coma. My dad and mom

had divorced four years earlier and I was living with my dad and his

new wife, Rochelle.

Rochelle and I rushed to the hospital to nd my dad with all kinds

The man who makmistakes does not make anything.

edwArd j. PheLPS

http://www.seminaracademy.com/

http://www.seminaracademy.com/




o hoses running in and out o his body. Te doctor inormed me and

Rochelle that my dad had been passed out for too long without oxygento his brain. He would never come out of the coma.

I yelled at the doctor that he didn’t know what a ghter my ather

was and that he’d recover and be back on his feet and be just ne.

At the time I didn’t know I was completely wrong.

Rochelle and I drove home in complete silence. As soon as we

got back to the house, Rochelle broke the silence and said, “e only

reason you’ve been living here is because of your father. I want you andall your stu out of this house by tomorrow morning.”

I couldn’t believe it. I was fatherless and homeless all in one day!

So I did what any sel-respecting, hard-working, young man

would do.

I started dealing drugs!

I was hanging out with gun-toting drug dealers and we’d sit

around the house with guns and drugs and cash all piled up on thecoee table. I was only 18, but I elt like I was all grown-up and had my

lie together.

But something inside o me elt that something was wrong. I no-

ticed that all these guys I was hanging around with were either in jail

or out on probation or drug charges. Some o them had been shot

and survived. Some of them had been shot dead and we went to their

unerals.

Instinctively I knew that if I kept on that path, I’d wind up in jail

or dead. I didn’t want either.

So I did what any gun-toting, drug-dealing, young man would do.

To be conscious that you are ignorant is a great step to knowledge.

BenjAmin diSrAeLi

Give me a stock clerk with a goal, and I will give you a man who will make history. Give me a man without a goal and I’ll give you a stock clerk.

jAmeS cASh Penny




ally thought it was un.

At the next class, the Master asked me to teach a class again. Andthen another. And then another. And another…

Flash orward years later and I was out doing karate demonstra-

tions and seminars in ront o crowds o people in public.

Right about that same time I had published an audio book * about

how to ace job interviews based on my experience as a hiring manager

where I worked. I also did volunteer work for some schools and some

state agencies in Caliornia. Tat led to being asked to do a seminar or job seekers at a huge job fair in Los Angeles.

So I showed up to do the seminar and there was this giant room

ull o people. Tere had to be at least a couple hundred people. In act,

it was so crowded that there were a bunch o people standing in the

back because all the seats were taken! Te place was so crowded that

I’m sure if the re department showed up they would have shut the

seminar down because of the room being over-capacity.

To say I was scared would be an understatement. I actually thought

about running away.

But I stayed and I went through with it.

Believe me, my seminar was really nothing special, but aer it was

over, there was a huge crowd of people gathered around me to ask me

questions and talk to me. at was extremely exciting. I was the center

of attention. Talk about wild!

Well, it gets better because right at that same time I was ap-

proached by a group o doctors who wanted me to organize all o their

* Please see http://www.gethiredquick.com/ .

People are afraid of thefuture, of the unknown.If a man faces up to it,and takes the dare of thefuture, he can have somecontrol over his destiny.That’s an exciting idea to

me. Better than waiting with everybody else to see what’s going to hap- pen.

john h. gLenn

http://www.gethiredquick.com/

http://www.gethiredquick.com/




seminars for them. My job was to do all the behind the scenes work for

their seminars and workshops. Tey paid me to handle all the detailsfor every single seminar these doctors did. And they were also paying

me to learn rom many o the best seminar and public speaking con-

sultants.

I would watch these doctors do all these seminars I had organized

and at that time I started to have this silly dream that someday people

would hire me to do seminars and public speaking. My dream was that

they’d y me to Hawaii to do seminars and they’d pay for my ight and

my hotel and everything. I could see myself on Waikiki Beach with the

hula girls in their grass skirts and the coconut trees and everything

else...

Ten I was asked to do a string o workshops and presentations

or some big organizations like the Los Angeles Air Cargo Association

and the National Notary Association and West Coast Escrow and a ew

others.

It was then that I realized that I was actually putting together “for-

mulas” for how to do seminars and public speaking.

I started making these notes and I realized that I had a ormula

for creating exciting and enticing seminar titles that practically forced

people to come to my seminars. I also had these ormulas or how to

prepare interesting and appealing seminar presentations quickly, eas-

ily, and in no time at. I created seminar formulas for educational

seminars, or training seminars, or sales seminars, and ormulas ora handul o others.

I branched out and started organizing and doing seminars or a

Creative minds ha

always been knowsurvive any kind otraining.

AnnA freud




cepted his oer.

I was doing seminars for them all over the place, from one end of the United States to the other.

And then it happened: they asked me i I’d be willing to do some

seminars in Honolulu, Hawaii, and that they would pay or my ight,

and my hotel and everything! O course, they were going to pay me to

do the seminar too! ey also said, “While you’re there, why not take a

little vacation if you want.”

So there I was on Waikiki Beach with the girls in the grass skirtsand the coconut trees swaying in the sunset and everything…and they

paid for the ight and the hotel and the car and everything. I didn’t pay

a single dime. Not one single dime.

I kept doing more and more seminars and public speaking and I

tested my ormulas in dierent businesses like real estate, insurance,

transportation, shipping, escrow, regulatory compliance, health care,

estate planning, nancial businesses, and a bunch o other industries.

en one day I was having lunch with my friend Eric and I was

talking about how I had developed these seminar formulas that would

work in any kind o business.

Eric said to me, “ose formulas couldn’t possibly work in any

kind of business. at’s just not possible.”

Maybe you have a friend like this, it’s like his only mission in life is

to be a “Doubting omas” and rain on everyone’s parade.

Even when I told him my formulas were already working in all

kinds of dierent businesses he said, “at means you should be able

to teach your seminar ormulas to a whole bunch o dierent business

And from the discontent of man the world’s best progress springs.

eLLA wheeLer wiLcoX




owners and it should work for them too.”

Bingo! I said, “You know what, Eric? at’s a great idea!”

I decided to contact the Learning Annex* o Los Angeles because

they bring in all kinds o instructors to teach workshops on all kinds

of subjects for business owners and such. I called the program direc-

tor and told her about my idea to teach how business owners could

do seminars and public speaking. She practically jumped through the

phone and into my lap!

Not only did she have me teaching classes on my seminar formu-las, but she also asked me to do workshops on how to get rid o stage

right, on how to get rid o ear o public speaking, on how to be a pol-

ished and professional speaker, and on how to deliver presentations.

Tey spent a lot o money on thousands o ull-color catalogs with my

picture in them promoting my workshops. Once again, I didn’t pay a

single dime for all that exposure.

Ten they rented big ancy seminar rooms in posh hotels right

outside Los Angeles International Airport or me to present my work-

shops. I didn’t pay one single dime or that.

My workshops were a big hit and I ended up teaching for the next

ve years for them. I taught my seminar formulas to hundreds of dif -

erent business owners: mortgage brokers, nancial planners, book

authors, beauty salon owners, vitamin store owners, plumbing busi-

ness owners. One person was the owner of a sex toy shop! I taught my

ormula to accountants, construction contractors, insurance salesmen,attorneys, university directors, carpet cleaners, dentists, and restaurant

owners. I you name the proession, chances are likely that I taught a

* Visit www.LearningAnnex.com to view my video workshops.

If a man does not pace with his compions, perhaps it is cause he hears a dent drummer. Let step to the music whe hears, however

sured or far awayhenry dAvid hor

http://www.learningannex.com/

http://www.learningannex.com/




person o that proession my ormula.

When I taught these people my formulas, I told them, “I’ve beenpolishing and perecting these ormulas or years in hundreds and

hundreds of workshops, so just follow the formula—don’t question it.

Just do what the ormulas say and then call me or email me and tell me

what happens.”

And then the phone calls and emails started rolling in rom those

business owners who were using my seminar ormulas. Tey were

achieving wild success!

Te lady who worked the registration table at my workshops, who

was trying to read a book that she brought while I was doing my thing,

was distracted rom reading and kept looking up rom her book. She

must have learned something because she started doing her own semi-

nars and workshops! She eventually was making a fve fgure income

doing her seminars, just because of my formulas. is lady had no in-

terest in doing seminars, she was just working the registration table

and trying to read a book, but even she ended up becoming one of the

converted and doing her own seminars. It’s a good thing that she did!

Some time later when I saw my riend Eric again, I told him about

all these businesses and the success they were having with my seminar

formulas. He said, “You really do have seminar formulas that work?

Can I have them?”

I at out told him, “Nope! You’re going to have to gure it out for

yourself—just like I did!”

As too oen happens in life, I lost touch with Eric, so I don’t know

if he ever gured things out. ose same formulas that I taught all of

You may be disappointed if you fail, but you aredoomed if you do not try.

BeverLy SiLLS

Being a skeptic is likeplaying defense—you never get to score.

richArd giLLy niXon




those business people and proessionals, though, is what I am going to

share with you in this book.What I wouldn’t share with a good riend o mine, I am about to

share with you!

And I guarantee that you will enjoy the same success that all of

those other people did. In act, I wouldn’t be surprised i you sent me

an email telling me about what you’ve achieved.*

You may be reading this and thinking “Well, my business is not

any one of the businesses you’ve talked about so far and I don’t think itwill work for me because my market is dierent.”

Here’s the thing: a business is a business is a business.

It doesn’t matter what your product or service or business or pas-

sion is because business is business and it’s the same all over the world.

All businesses need customers or they die. All businesses need to bring

in more customers or they cease to grow—and then they die. In any

kind of business it’s always going to be exactly the same.

Even if what you do is not a business, it’s still the same. If you’re a

political activist, you may not be looking for “customers,” but you sure

do need supporters! Te words may be dierent, but they reer to the

same thing: people who are interested in what you have.

People in the corporate world oen ask me how the power of

seminars could help them. I ask them, “How could it not ?” From sales

presentations to pitching an idea to upper management, my seminar

formulas will help you to close the deal—every time.

So, my friend, now is the time. Get your paper and pencil ready

* Even though I have my email address later in the book, here it is for you now: [email protected].

Many people live inwastelands; but inabsense of imagin

standards, most odo not even know

chArLeS wrigh m




because in the next part of this book I am going to show you exactly

how to harness the power o seminars and public speaking.



www.kallistipublishing.com



http://www.fromthatflame.com/

http://www.masterkeyarcana.com/

http://www.amazingsecretsoftheyogi.com/

http://www.thecompletemasterkeycourse.com/

http://www.bookaboutyou.com/

http://www.thenewpsychology.com/

http://www.masterkeyworkbook.com/

http://www.thefreemasterkey.com/



129 seMInar sPeaKInG suCCess tIPs anD 129 More seMInar sPeaKInG suCCess tIPs WiLL ensure YoursPeaKinG anD seMinar success

129 Seminar Speaking Success Tips and 129 More Seminar Speaking

Success Tips are each comprised of tips based on David Portney’s real-

world experience doing literally thousands of seminars, classes, train-

ings, workshops, keynote speeches, presentations, and public speaking

engagements or the last 26 years.

You can treat this book like “a box of chocolates” and just open to

any page and be surprised and delighted by what you nd. Taken alto-

gether, these collection o tips comprise a serious body o knowledgeand experience that you can put to practical use in the real world start-

ing right away. Tis is not a theoretical work, nor is it a compilation o

other works. You’ll nd that this book stands unique as compared to

other works on the topic.

In each book you will nd

tips that help you to conquer stage fright.•

tips that help you to overcome fear of public speaking.•plenty o terric tips on how to nd bookings and speaking en-•

gagements.

tips on how to handle questions, tips on how to structure a•

owing and awless presentation, and tips on expert presenta-

tion skills.

129 Seminar Speaking Success Tips and 129 More Seminar Speaking

Success Tips will be valuable additions to your library. And not only that,what you learn in these books will enhance your bank account as well.

aVaiLabLe in booKstores or onLine at

WWW.129seMInarsPeaKInGsuCCesstIPs.CoM





.tts.

the informative Get Your Money Where Your Mouth Is blog• instructive articles • interact with David Portney • special videos • bonus reports • more amazing resources to ensureyour seminar success • updates that will make you a more

powerful speaker • new tips & techniques for your continuing

education • opportunities to tell about your successes

gt y m w ymt is

Web Site

Visit the





http://yourwellnessandsuccess.blogspot.com/

http://www.networkingexcellence.com/

http://www.masterkeycoaching.com/

http://www.tomantion.com/


get your money where your mouth is by david r. portney (excerpt)

Documents