get your head in the clouds
TRANSCRIPT
Opportunities
PartnershipsPast,
Present,& Future
EntertainmentInformation
People& Places
It’s in the Clouds
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
You are in the Clouds
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Get your Head in the Clouds
a presentation byKevin S. Trowbridge, Ph.D. (ABD)
Communication Arts • Lee University
What do clouds have to do with your future?
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Your Future in the CloudsPresident Barack Obama
State of the Union AddressJanuary 25, 2011
“We need to out-innovate, out-educate and out-build the rest of the world.”
“We are the nation that put cars in driveways and computers in offices, the nation of Edison
and the Wright brothers, of Google and Facebook. In America, innovation doesn’t just change our lives. It’s how we make a living.”
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
The Cloud
a network of remote servers hosted on the Internet to store, manage,
and process data, rather than a local server or personal computer
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
We are living in a new information age.
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Media are changing.
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Social Media
Online technologies and practices that people use to share content, opinions, insights, experiences,
perspectives, and media itself.
- Wikipedia, October 2007
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Online content created by people using highly accessible and scalable publishing technologies.
Social media is a shift in how people discover, read and share news, information and content.
- Wikipedia, October 2009
Social Media
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Media for social interaction, using highly accessible and scalable publishing techniques.
Social media uses web-based technologies to turn communication into interactive dialogues.
- Wikipedia, October 2010
Social Media
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Another Quick Quiz
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Another Quick Quiz
Facebook Twitter Retweet Flickr Wordpress Blogger
MySpace YouTube RSS Yelp Podcast PayPal
LinkedIn FourSquare Gowalla Buzz Share This Digg
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Is it that revolutionary?
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Social MediaTechnology-enabled
Communication-driven
User-controlled
User-generated content
Relationship-centered
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Tim Berners-Lee
The Web is more a social creation
than a technical one. I designed it for a social effect--
to help people work together--and not as a
technical toy.
Inventor of the World Wide Web
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Contrast & Comparisons“Old” Media
One-wayConnectivity
TransmissionPresentation
InstructionImage
Audience
“New” MediaTwo-wayInteractivityParticipationConversationCollaborationAuthenticityCommunity
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Where are youin the cloud?
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Who are youin the cloud?
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Establishing Your Social Media Identity
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Establishing Your Identity• Select appropriate social media sites.
• Choose a consistent username.
• Be personal and professional.
• Create your avatar.
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Engage with Meaningful
Communication
Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge
Social Mediamessages
Type of Content Example
Me NowMeformers
“I'm stressed. the. end.”“Sitting in a long line at taco bell... Mmm.”
Statement and Random Thoughts
“The sky is blue in the winter here.”“It's got a great beat and you can dance to it!”
Opinions/Complaints“I hate at&t.”
“HAS THE GREATEST BOYFRIEND EVER!!”
Information SharingInformers
“10 Tips For Better #Sleep Everynight <URL>”
“Is it Really About Me? Message Content in Social Awareness Streams” by Mor Naaman, Jeffrey Boase & Chih-Hui Lai
Social MediaIt’s personal.
It’s professional.
It’s public.
It’s permanent.
It’s powerful.
BlueprintPresentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge