get your first email list done & running!

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Get Your Email List DONE & Running, even without a website Bonus: Learn what question every email sent out must answer Roger DeReu http:// PCRoger.com

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Roger DeReu will take a high speed look at the details and specific steps of getting your first email marketing list up and running at aWeber. He will wrap up by telling you the answer to the most important question regarding your list. In advance of the meetup, see http://pcroger.com/meetups/ for resources from Roger. The presentation is from the Austin Internet Marketing Meetup on April 29, 2013: http://www.meetup.com/affiliate-summit-austin/events/113498462/

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Page 1: Get Your First Email List DONE & Running!

Get Your Email List DONE & Running, even without a website

Bonus: Learn what question every email sent out must answer

Roger DeReuhttp://PCRoger.com

Page 2: Get Your First Email List DONE & Running!

◦ aWeber can host your form◦ Launch Effect (launcheffectapp.com) has free &

premium WP Themes◦ Facebook page (aWeber app is easy to use)◦ If you do have a website, you can automatically

send out blog updates to your list (Shawn covered that previously)

You Do NOT Need A Website

Page 3: Get Your First Email List DONE & Running!

◦ A reason to have a list◦ An offer, if you hope to make money◦ Probably a freebie of some sort (download,

video, coupon)

What You DO Need To Have A List

Page 4: Get Your First Email List DONE & Running!

◦ Building a list is an investment, start with the best – moving a list is difficult and you likely will lose a great number of subscribers

◦ Capabilities◦ Support◦ Getting your emails delivered instead of marked

spam◦ Setup checklist to aid you in creating a list; form

templates; tracking

Why You Want To Use aWeber

Page 5: Get Your First Email List DONE & Running!

◦ aWeber isn’t free or even cheap, and the $1 trial goes fast

◦ Make sure you are committed to it◦ So you DON’T waste your time◦So you DO Succeed!

It’s EASY to let your list atrophy

Why You Want To PLAN Your List

Page 6: Get Your First Email List DONE & Running!

◦ Basic Info “From name” – one that the reader will

recognize in email program Email address – Not free like yahoo or AOL,

but Gmail may be a good idea, yourwebsite.com may not be the best idea due to spam filters

Physical address – For Can Spam compliance – can be a P.O. Box – yes, people will Google Map it, so if it’s your house…

Logo – (Optional) helps give a professional appearance

Creating Your First List

Page 7: Get Your First Email List DONE & Running!
Page 8: Get Your First Email List DONE & Running!
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◦ Fields you want to record Decide Name, First Name, etc. – Whether you

will use in salutations Many choose just First Name & Email unless

REASON to capture more◦ Social Sharing?◦ Global Text Snippets can be helpful (like a

macro)◦ (You DO want double opt-in – if they even give you the choice)

Creating Your First List

Page 10: Get Your First Email List DONE & Running!

◦ Confirmation Email Identify yourself in the subject (Get Opened!) This can be your first step in gaining their

trust Where do you want to send them? (Freebie?)

Where to send them after signing up? Where to send them after CONFIRMING (double optin)? (More on this coming up)

Creating Your First List

Page 11: Get Your First Email List DONE & Running!

◦ Web Forms 4 Types

In-line – Part of the web page, should have, often upper right Pop Over – Hovers, mostly unblockable LightBox – Same as Pop Over but darkens the page – very popular Pop Up – Opens new window, blockable by browsers

Test it yourself, but Pop Over get more signups for me

Set a Delay on Pop Over/LightBox to make sure the person has an interest before annoying them; can set cookie so they only get it once

Custom Fields are available for tracking purposes

Tip: Get rid of aWeber links for privacy, marketing, make your own email privacy page, keep them on YOUR site

IMPORTANT: Where do you want to send them after they have signed up, but BEFORE confirming? Some use an “instruction” page to get that optin confirmation right away http://talkingtotoddlers.com/thank-you (I have info on how he created the audio – see me if interested)

Creating Your First List

Page 12: Get Your First Email List DONE & Running!

Light Box Form

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In-Line Form

Page 14: Get Your First Email List DONE & Running!

◦ Reason to read◦ Tip: State at the beginning that ‘you are receiving this

correspondence because you requested it; unsubscribe details are at the bottom’

◦ Compelling subject / identify who you are (see next slide)◦ Headline!◦ Worthwhile content◦ Call to Action – 4 to 5 “gives” for every 1 “take” (Most Get This

WRONG!)◦ Thank you/Signature/Link to your website◦ Ellipsis / whitespace to get Can Spam info pushed down.◦ Create HTML is fine; aWeber automatically creates a plain text

version and determines who needs that (another bonus of using aWeber)

Tips For The Emails

Page 15: Get Your First Email List DONE & Running!

Getting Your Emails Opened

Page 16: Get Your First Email List DONE & Running!

1. Determine that you are ready for a list. Hint: Don’t be afraid to outsource!

2. Craft your offer/theme and purpose of your list

3. Come up with a reward for signup and decide how to deliver it

4. Create your aWeber account – use SOMEONE’s affiliate link; why not? (no you cannot use

your own)

5. Determine where you will send the person after signup and after confirmation

6. Create a new list with a meaningful name

7. Create a form(s) to capture the user info; optionally a separate form for Facebook

page

8. Create at least 5 sequential emails to load your autoresponder with and determine

the time gap between them.

1. Additional sequential emails will automatically be sent out to your current and future

subscribers; current ones will go immediately if the time delay for the new email has already

passed since they received their last email from you

2. Add value and build trust (your “give”) BEFORE trying to generate a sale (your “take”)

Time To Take Action!

Page 17: Get Your First Email List DONE & Running!

Q: What Question Must Every Email You Send Answer?

BONUS

Page 18: Get Your First Email List DONE & Running!

Q: What Question Must Every Email You Send Answer?

A: Why Am I Subscribed To This List?

(aka: Why should I not unsubscribe?)

BONUS

Page 19: Get Your First Email List DONE & Running!

You – for attending Shawn Collins / Affiliate Summit – hosting The Pizza Bistro – facility

More Resources:http://PCRoger.com/Meetups/

(including my aWeber affiliate link)

Thank You!