get your first email list done & running!
DESCRIPTION
Roger DeReu will take a high speed look at the details and specific steps of getting your first email marketing list up and running at aWeber. He will wrap up by telling you the answer to the most important question regarding your list. In advance of the meetup, see http://pcroger.com/meetups/ for resources from Roger. The presentation is from the Austin Internet Marketing Meetup on April 29, 2013: http://www.meetup.com/affiliate-summit-austin/events/113498462/TRANSCRIPT
Get Your Email List DONE & Running, even without a website
Bonus: Learn what question every email sent out must answer
Roger DeReuhttp://PCRoger.com
◦ aWeber can host your form◦ Launch Effect (launcheffectapp.com) has free &
premium WP Themes◦ Facebook page (aWeber app is easy to use)◦ If you do have a website, you can automatically
send out blog updates to your list (Shawn covered that previously)
You Do NOT Need A Website
◦ A reason to have a list◦ An offer, if you hope to make money◦ Probably a freebie of some sort (download,
video, coupon)
What You DO Need To Have A List
◦ Building a list is an investment, start with the best – moving a list is difficult and you likely will lose a great number of subscribers
◦ Capabilities◦ Support◦ Getting your emails delivered instead of marked
spam◦ Setup checklist to aid you in creating a list; form
templates; tracking
Why You Want To Use aWeber
◦ aWeber isn’t free or even cheap, and the $1 trial goes fast
◦ Make sure you are committed to it◦ So you DON’T waste your time◦So you DO Succeed!
It’s EASY to let your list atrophy
Why You Want To PLAN Your List
◦ Basic Info “From name” – one that the reader will
recognize in email program Email address – Not free like yahoo or AOL,
but Gmail may be a good idea, yourwebsite.com may not be the best idea due to spam filters
Physical address – For Can Spam compliance – can be a P.O. Box – yes, people will Google Map it, so if it’s your house…
Logo – (Optional) helps give a professional appearance
Creating Your First List
◦ Fields you want to record Decide Name, First Name, etc. – Whether you
will use in salutations Many choose just First Name & Email unless
REASON to capture more◦ Social Sharing?◦ Global Text Snippets can be helpful (like a
macro)◦ (You DO want double opt-in – if they even give you the choice)
Creating Your First List
◦ Confirmation Email Identify yourself in the subject (Get Opened!) This can be your first step in gaining their
trust Where do you want to send them? (Freebie?)
Where to send them after signing up? Where to send them after CONFIRMING (double optin)? (More on this coming up)
Creating Your First List
◦ Web Forms 4 Types
In-line – Part of the web page, should have, often upper right Pop Over – Hovers, mostly unblockable LightBox – Same as Pop Over but darkens the page – very popular Pop Up – Opens new window, blockable by browsers
Test it yourself, but Pop Over get more signups for me
Set a Delay on Pop Over/LightBox to make sure the person has an interest before annoying them; can set cookie so they only get it once
Custom Fields are available for tracking purposes
Tip: Get rid of aWeber links for privacy, marketing, make your own email privacy page, keep them on YOUR site
IMPORTANT: Where do you want to send them after they have signed up, but BEFORE confirming? Some use an “instruction” page to get that optin confirmation right away http://talkingtotoddlers.com/thank-you (I have info on how he created the audio – see me if interested)
Creating Your First List
Light Box Form
In-Line Form
◦ Reason to read◦ Tip: State at the beginning that ‘you are receiving this
correspondence because you requested it; unsubscribe details are at the bottom’
◦ Compelling subject / identify who you are (see next slide)◦ Headline!◦ Worthwhile content◦ Call to Action – 4 to 5 “gives” for every 1 “take” (Most Get This
WRONG!)◦ Thank you/Signature/Link to your website◦ Ellipsis / whitespace to get Can Spam info pushed down.◦ Create HTML is fine; aWeber automatically creates a plain text
version and determines who needs that (another bonus of using aWeber)
Tips For The Emails
Getting Your Emails Opened
1. Determine that you are ready for a list. Hint: Don’t be afraid to outsource!
2. Craft your offer/theme and purpose of your list
3. Come up with a reward for signup and decide how to deliver it
4. Create your aWeber account – use SOMEONE’s affiliate link; why not? (no you cannot use
your own)
5. Determine where you will send the person after signup and after confirmation
6. Create a new list with a meaningful name
7. Create a form(s) to capture the user info; optionally a separate form for Facebook
page
8. Create at least 5 sequential emails to load your autoresponder with and determine
the time gap between them.
1. Additional sequential emails will automatically be sent out to your current and future
subscribers; current ones will go immediately if the time delay for the new email has already
passed since they received their last email from you
2. Add value and build trust (your “give”) BEFORE trying to generate a sale (your “take”)
Time To Take Action!
Q: What Question Must Every Email You Send Answer?
BONUS
Q: What Question Must Every Email You Send Answer?
A: Why Am I Subscribed To This List?
(aka: Why should I not unsubscribe?)
BONUS
You – for attending Shawn Collins / Affiliate Summit – hosting The Pizza Bistro – facility
More Resources:http://PCRoger.com/Meetups/
(including my aWeber affiliate link)
Thank You!