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TRANSCRIPT
VARSITYHD.COM Connecting Hometown Business With Hometown Buyers Sponsor Media Kit
Contact Information
VARSITYVARSITY HDGET TO THE GAME!
Dennis Knudsen – Owner o: 781.754.0301 c: 617.347.1441 [email protected]
Chuck Morrison – Vice President o: 781.754.0301 c: 603.630.8041
VARSITYVARSITY HDGET TO THE GAME!
V a r s i t y H D , L L C | P O B o x 4 | H a l i f a x , M A 0 2 3 3 8 | 8 6 6 . 8 9 8 . 3 5 3 5 | v a r s i t y h d . c o m
THE CHALLENGE
High School sports are losing their place on the radio & TV dial. They are being replaced by nationally syndicated programming. As a result, high school games are no longer broadcast on local media outlets and student athletes are no longer showcased in their communities. Parents who cannot make it to games due to work or travel are unable to watch or listen to a broadcast of their son or daughter's sporting events. Local businesses that have come to rely on local programming to deliver their message have far fewer opportunities to reach a hometown audience. HOW IT WORKS
During the High School sports season, local residents log on to VarsityHD.com from any Internet ready device to hear all the action streaming LIVE on game day. Varsity HD utilizes professional sports broadcasters from the Boston area, with decades of experience in MLB, NHL, NBA & NFL radio and television broadcasts, to provide play-‐by-‐play and analysis of the games. Family, friends, fans and alumni can listen to the games live and, unlike traditional radio; they have the ability to replay any of our webcasts any time 24/7/365! Loyal fans enjoy the coverage and show their support to area businesses that help make the webcasts possible.
WHAT’S IN IT FOR YOU
Varsity HD’s exclusive high school sports sponsorship will put your business in front of our loyal and passionate audience at a peak listening moment. Dedicated sports fans will be logging on to hear the excitement of the game. Your business will receive credit for providing local sports coverage in the community. Elevate your business and help support your community with an advertising solution built exclusively for you.
VARSITYVARSITY HDGET TO THE GAME!
V a r s i t y H D , L L C | P O B o x 4 | H a l i f a x , M A 0 2 3 3 8 | 8 6 6 . 8 9 8 . 3 5 3 5 | v a r s i t y h d . c o m
VARSITY HD – A HOMEGROWN GLOBAL REACH
Grassroots Varsity HD’s coverage of high school sports begins in local communities at the grassroots level. Families inform local and out-‐of-‐town relatives and friends that they can listen to a particular sporting event on the Internet at varsityhd.com.
Hometown USA Students and student athletes spread the word about the webcasts through social media websites such as twitter and Facebook. Through word of mouth and the use of social media, Varsity HD webcasts are now reaching friends and families throughout the US.
Global Reach Exchange students studying abroad and alumni living or working overseas can now stay up to date with live play-‐by-‐play or archived replays of their hometown teams.
VARSITYVARSITY HDGET TO THE GAME!
V a r s i t y H D , L L C | P O B o x 4 | H a l i f a x , M A 0 2 3 3 8 | 8 6 6 . 8 9 8 . 3 5 3 5 | v a r s i t y h d . c o m
Varsity HD Highlight Hits ESPN Varsity HD’s coverage of the Quincy vs. Duxbury boys high school basketball game provided a highlight that even ESPN wanted a piece of. Tyler Beach’s (QHS) 3/4-‐court buzzer beater gave Quincy the lead going into the half. That shot sparked a “stellar second half effort” by Quincy who would end up with a convincing win. Due to the high number of requests and tweets from fans throughout the south shore, and from students at high schools all over, ESPN contacted Varsity HD for the highlight video to post on their website.
A Big Boost From Social Media Social Media websites such as twitter, Facebook & YouTube have played a big part in Varsity HD gaining traction in just a few short months. Social media engagement got students, coaches and newspapers talking about Varsity HD, which led to an increase in listeners and web site visitors.
VARSITYVARSITY HDGET TO THE GAME!
V a r s i t y H D , L L C | P O B o x 4 | H a l i f a x , M A 0 2 3 3 8 | 8 6 6 . 8 9 8 . 3 5 3 5 | v a r s i t y h d . c o m
VARSITY HD SPONSOR KEY BENEFITS
• Target Audience: High School students, their families and friends and school alumni. • Dedicated and passionate hometown sports fans. • Archived Webcasts: Listenership continues to grow after the event resulting in more impressions. • Mobility: Reach your audience in the car, at work, at home, on the train, while they’re jogging…. • Reach a highly targeted audience with strong ties to your community, events & promotions. • Show support in the community by promoting High School sports and showcasing student athletes.
AUDIO STREAMING STATS
• In 11 webcasts last season, Varsity HD generated over 7,000 views organically. • That number has grown to over 8,000 as a result of our on-‐demand replays. • 68% of U.S. consumers have used an audio streaming service, up 40% from 2012. • 74% of streamers feel more favorable to brands that engage them through sponsorships. • More teens listen to live events and music online than any other source.
ACCOLADES
Our student-‐athletes, coaches, and fans thoroughly enjoyed the broadcasts and highlight reels produced by Varsity HD last winter. We all look forward to continuing this relationship in 2014/15. Patrick Lane -‐ Athletic Director -‐ Quincy High School The kids love it! We’re getting your name out there because we really appreciate what you do for high school sports. Dave Parry -‐ Varsity Basketball Head Coach -‐ Quincy High School It’s fun for the kids (to have) the high school (sports) out there. We really appreciate you guys coming down to broadcast. It’s a big deal for us. Sean Donovan -‐ Varsity Basketball Head Coach -‐ Silver Lake Regional High School
You guys can broadcast any time! Varsity HD did a great job representing the community and high school sports last season. Mike Joyce -‐ Athletic Director -‐ North Quincy High School Braintree is certainly interested and excited to continue our relationship with Varsity HD. Michael Denise -‐ Athletic Director -‐ Braintree High School
VARSITYVARSITY HDGET TO THE GAME!
V a r s i t y H D , L L C | P O B o x 4 | H a l i f a x , M A 0 2 3 3 8 | 8 6 6 . 8 9 8 . 3 5 3 5 | v a r s i t y h d . c o m
ADVERTISING RATE CARD
Multi-‐Game Discounts Available
5% for a 10 Game Commitment -‐ 10% for a 20 Game Commitment
Call today to discuss this opportunity. Dennis Knudsen in MA -‐ 617.347.1441 Chuck Morrison in NH -‐ 603.630.8041
SILVER - $225 per game For the budget minded small business. The SILVER package is the perfect opportunity to start an advertising campaign on a small budget.
• 2 (two) :30 second produced spots per game. • 2 (two) :10 second in-‐game live reads per game. • Business name, tagline and website link on the Varsity HD website.
GOLD - $300 per game An advertising solution built for the small business with a larger budget. The GOLD package offers more value for your advertising dollar.
• 4 (four) :30 second produced spots per webcast. • 4 (four) :10 second in-‐game live reads per webcast. • Business name and tagline mentioned in the webcast open & close. • Business name, tagline and website link on the Varsity HD website.
PLATINUM PARTNER - $500 per game As a PLATINUM PARTNER you will receive the most impressions per broadcast. This package includes everything in the GOLD bundle PLUS and opportunity for naming rights to one of the broadcast elements.
• 4 (four) :30 second produced spots per game. • 4 (four) :10 second in-‐game live reads per game. • Business name and tagline mentioned in the webcast open & close. • Business name, tagline and website link on the Varsity HD website. • In Game Sponsored Elements:
Booth Sponsorship, Play of The Game, Pre/Post Game Show, Starting Lineups & More