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Getting to Know the

Seal of Excellence

Measure. Learn. Change

Webinar: 17 July 2012

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Agenda

What is the Seal of Excellenceand where did it come from?

Answering your Questions

The Seal Name and Vision

Contact us!

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What is the Seal?

* Graphic from SPTF.info PPT Introduction to Social Performance

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What is the Seal?

* Graphic from SPTF.info PPT Introduction to Social Performance

Seal ofExcellence

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Who leads the Seal?

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Administrative Home

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What does the Seal aim toachieve?

Positive and enduring outcomes for Poor Clients

Creating a learning environment to share poverty

results best practices

Ensuring institutions poverty reduction mission is not

at odds with their financial sustainability

Attracting more MFIs to make poverty reduction part

of their mission

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The Seal in Context

DifferentActors

Responsible Finance

(Do No Harm)

Improve Clients

Lives

Client Protection Principles

Social Performance

Smart

CampaignSPTF Universal

Standards

Seal of

Excellence

Institutional Commitment

MicroFinance

Transparency

+

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Streamlined SocialPerformance

Seal ofExcellence(Outcomes)

SPTF UniversalStandards(Outputs)

Smart Campaign ClientProtection Principles(Do No Harm)

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Benefits of the Seal

Learning from institutions with poverty reduction

missions that achieve results through the sharing of

best practices and partnerships

Recognition for institutions who are successful in

reaching the poorest clients

Funding for institutions who receive the Seal

certification

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InvestorsNetworks andAssociations

MicrofinancePractitioners

Researchersand Support

OrganizationsClients

Benefits

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The Seal defines a journey

Learning Agenda: Case studies of best practice

Partnering Gold institutions with Bronze

institutions

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Progress within the Seal

Communityof Practice

Aspiringto theSeal

EmergingPractitioner

FirstLevel

Certified

Achievement

SecondLevel

CertifiedLeadership

TopLevel

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QUESTIONS?

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The Future

o Vision

o A name and logo that draw clients in andcapture the meaning of the Seal on a localand global scale

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Naming the Seal

o Challenges

o Length

o Seal over-used?

o Use of term poverty often does not sit wellwith clients, but need to keep poverty focus

o Adaptability to local and global contexts

o Adaptability for future seals for

achievement in other social missions(gender, etc)

o Window testdrawing clients in

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The MFI Test

Seal of ExcellenceCertified Achievement in Poverty

Outreach and Transformation

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The Investor/Network Test

Kenya

Regulated MFIs

NBFIs

Credit Unions

Seal Certified

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The Window Test

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The Window Test

S i l E t i d

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Social Enterprises andthe Seal

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Naming the Seal

o What do YOU think?

o What name would you respond to? Yournetwork members? Your investees anddonors?

o What about your clients?

o What images would they be drawn tovisually?

o What works in your country? In a globalcontext?

o Suggestions?

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Example Indicator 2.42.4 Results: Poverty Outreach at Entry Benchmarked(as relevant for country)

o %

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Example Indicator 3.33.3 Results: Clients Supported in Vulnerable Situations

o % defaulters who are poor clients who cant pay

o % poor clients with rescheduled loans

o % poor clients with savings products foremergencies

o % poor clients with insurance intended to respondto important risks for them

o % poor clients with payouts on such insurance,previous year

o Disaggregate by gender as applicable

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We want tohear from

you!

o Blog: www.sealofexcellence.wordpress.com

o Facebook: https://www.facebook.com/pages/Seal-of-Excellence/425649797477873

o Twitter: @MFforthepoor

Megan Montgomery, JD Bergeron, Bridget Dougherty

Funding for the Seal of Excellence for Poverty Outreach and Transformation in Microfinance in

2011 and 2012 has been generously contributed by Ford Foundation, Dell Foundation and USAID.

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