get the word out - 2011. 2011 get the word out was created as a training tool for store associates,...

Get The Word Out - 2011

2011

Get the Word Out was created as a training tool for store associates, grower merchandisers and sales reps – or anyone else that wants to learn more about the VIVA! program.

Get the Word Out has four sections:– 2011 Plant Line Up

– Packaging

– 2011 Garden Center Signage

– Merchandising Tips

– Online Support

Feel free to cut and paste this document to suit your specific needs.

Get The Word Out!

2011

Home Depot’s Award Winning VIVA! Brand

VIVA! is the Best New Varieties VIVA! is Available Only at THE HOME DEPOT

• We search the world over for NEW items• Only the very best of the new items will make the cut

into VIVA! • Every VIVA! flower will have a story to tell

2011 New VIVA! Items for Spring 2011

• VIVA! Snap Daddy Snapdragon• VIVA! Snap Happy Snapdragon• VIVA! Calypso Calla• VIVA! ‘Strawberry Zest’ Petunia• VIVA! Cinnamon Bear Rudbeckia• VIVA! ‘Gryphon’ Begonia• VIVA! ‘Kona Coffee’ Colocasia• VIVA! ‘Sky Rocket’ Pennisetum• VIVA! Lily Looks Asiatic Lily (new bicolors)

2011VIVA! Snap Daddy and Snap Happy

Snapdragon

2011VIVA! Story:

• This pair of plants is amazing!

• The first snapdragons to take the heat into summer. The first snapdragons to bloom all spring AND all summer.

• The first snapdragons with variegated foliage that is not soft but firm and holds up in the heat as well as flowering.

• Great accent piece on the patio or in the garden bed with colorful foliage along with bright pink or yellow blooms. Great in combination planters.

• This plant does best in full sun.

• Stand alone 2.6 qt. pot for each color

• Exclusive to the Home Depot

2011

VIVA! Calypso Calla Lilies

VIVA! Story:

• Colors that Dance - These callas have colored blooms that stop customers in their tracks!

• This plant does best in full to part sun.

• Beautiful in mixed containers.

• Stand alone 2.6 qt. pot

• Home Depot Exclusive Name

2011

VIVA! ‘Strawberry Zest’ Petunia

VIVA! Story:

• Expanding on the success of the Zest name and packaging – this one has a beautiful veined pink bloom.

• Mix this full sun plant with other zest petunias for a dramatic color pallet.

• Stand alone 2.6 qt. pot, hanging basket

• Exclusive to the HD

2011

VIVA! Cinnamon Bear Rudbeckia

VIVA! Story:

• The new Black Eyed Susan • Showy blooms & interesting coloration. The large eye of deep color in the center of the bloom is striking.

• Naturally dwarf “just right” size. Good full sun, heat loving season extender into the summer.



2011

VIVA! ‘Gryphon’ Begonia

VIVA! Story:

• A beautiful silvery leaved foliage plant.

• This item does well either as a stand alone plant or as a distinctive component of a combo planting.

• Does well in full sun and loves the heat!


2011

VIVA! ‘Kona Coffee’ Colocasia

VIVA! Story:

• Not only does this plant have unusual deep, coffee colored foliage, but it is the only dark foliaged Elephant Ear that stays compact in a container.

• Makes a bold statement in any garden or mixed container.

• This plant loves the heat and does well in either full or part sun.

• VIVA! SuperSize pot or cache

• Home Depot Exclusive

2011

VIVA! ‘Sky Rocket’ Pennisetum

VIVA! Story:

• Breakthrough breeding. Sport of the highly popular ‘Fireworks’.

• Showy variegation and feathery blooms add a “WOW” on the patio.

• Great for combination planters and garden beds.

• Grows best in full sun.


• Home Depot Exclusive

2011

VIVA! Story: • Best genetics available in Asiatic Lilies with more buds, longer lasting flowers, a compact habit. Easy to grow.

• New bicolors part of the mix for 2011.

• Performs best in full to part sun.

• Great for cut flowers

• Stand Alone quart and 2.6 qt.

VIVA! Lily Looks Asiatic Lily

2011 2010 Winners Making a Repeat in 2011

• VIVA! Miss Daisy Agyranthemum• VIVA! Henna Coleus• VIVA! ‘BIG RED’ Geranium• VIVA! ‘BIG ORANGE’ Geranium• VIVA! TexMex Geranium• VIVA! ‘Fireworks’ Pennisetum• VIVA! ‘Crème Brulee’ Petunia• VIVA! inc-RED-ible Petunia• VIVA! Lemon Zest Petunia• VIVA! Orange Zest Petunia• VIVA! ‘Rhythm and Blues’ Petunia• VIVA! Tiger Eye Rudbeckia • VIVA! SunPatiens

2011

VIVA! Story:

• This daisy is the picture of springtime. With multicolor blooms, it is a ready made bouquet!

• This plant does best in full to part sun.

• Home Depot Channel Exclusive Plant

• Stand Alone 2.6 qt. pot

VIVA! Miss Daisy Argyranthemum

2011

VIVA! Story:

• The unique leaf pattern is reminiscent of henna body art.

• Chartreuse foliage with copper and burgundy accents is on trend with popular colors in fashion and home design.

• This coleus has the best foliage color when planted in full sun. Great for large containers and garden beds.

• Stand Alone 2.6 qt. pot

VIVA! Henna Coleus

2011VIVA! ‘BIG RED’

Geranium

VIVA! Story:

• First True Deep Red Flower on a Geranium

• Innovative cross between an upright potted type and hanging basket type. It grows well either way!

• This geranium is heat tolerant and will perform well into the summer months.


• Stand Alone 2.6 qt. pot and hanging basket

2011VIVA! ‘BIG ORANGE’

Geranium

VIVA! Story:

• Strikingly bright orange flower is related to the widely successful ‘BIG RED’

• Innovative cross between an upright potted type and hanging basket type. It grows well either way!

• This geranium is heat tolerant and will perform well into the summer months.



2011

VIVA! TexMex Geranium

VIVA! Story:

• This plant is one hot tamale! It is more heat tolerant than most geraniums and lasts into summer. The blooms do not shatter.

• Striking red and pink blooms with a touch of white

• Great for garden beds, hanging baskets and combination planters.

• Home Depot Exclusive Plant

• Stand Alone quart, 2.6 qt. and hanging basket

2011VIVA! ‘Fireworks’

Pennisetum

VIVA! Story:

• Explosive color that will brighten up any garden or patio. Bold and brassy multicolor leaves make this an easy highlight. Good for dry locations such as gravel beds and rock gardens.

• Also great for combination planters

• Full sun plant

•Hardy in zones 8-11, considered an annual in most climates

• Stand Alone 2.6 qt pot

2011VIVA! ‘Crème

Brulee’™ Petunia

VIVA! Story:

• Unique bloom coloration makes this plant an interesting addition to any garden

• Nice mounding growth habit

• This full sun plant looks great planted in combination planters.



2011VIVA! inc-RED-ible™

Petunia

VIVA! Story:

• Inc-RED-ible vibrant color for the garden. This petunia stands out in the landscape or in a container. The striking red blooms are great for adding curb appeal.


• Full sun plant


• Stand Alone 2.6 qt. and hanging basket

2011VIVA! Lemon Zest™

Petunia

VIVA! Story:

• Fresh squeezed color for the garden. The vibrant yellow blooms create visual POP! in the landscape. • Nice mounding growth habit

• This full sun plant also looks great in mixed planters.



2011VIVA! Orange Zest™

Petunia

VIVA! Story:

• Zesty color for the garden. The vibrant orange blooms go well with sister plant Lemon Zest.


• Full sun plant

• Home Depot Exclusive Item

• Stand Alone 2.6 qt. and hanging basket

2011

VIVA! ‘Rhythm & Blues’ Petunia

VIVA! Story:

•Striking blue & white blooms have a distinctive scalloped edge.

• A great performer in the garden. R&B takes more cold & heat than other petunias. It survived 28 degrees in Miami and 95+ in San Antonio!

• Great for garden beds and hanging baskets.


• Stand Alone quart, 2.6 qt., hanging basket

2011VIVA! Tiger Eye

Rudbeckia

VIVA! Story:

• This annual rudbeckia blooms like crazy!

• The flowers are so large and perfectly formed that some people have mistaken them for silk plants.

• Home gardeners and trial gardens all over North America are “roaring” with approval at the garden performance of this full sun plant.

• Stand Alone 2.6 qt pot

2011

VIVA! Story:

• An impatiens that thrives in full sun and heat! This is a huge innovation in plant breeding. Distinctive HD exclusive packaging tells this story to the consumer.

• Not only does it take the full sun but it grows fast and lasts all the way into fall. A great all around garden performer.

• Each year, more and more customers come to the

Home Depot and ask for this plant by name.

• This plant is great for hanging baskets, garden beds and containers.

• New color for 2011, Spreading Corona


2011

2011 Packaging

2011

Sun or Shade

Eye popping graphics for increased sales

Plant or group name right on the pot

“Why it is special” banner

VIVA! Pots Have Great Information

2011

‘Favorite Garden Plan’ shows planting ideas

Companion Plants - ideas for added sales

Miracle Gro products suggested forsuccessful growing

Easy to understand care icons

Planting Guide with how-to info

Bilingual care information

Home Depot Garden Club info

Turn the Pot Around for More Great Info

VIVA! website: gardening, variety info, recipes, and more

2011 New for 2011 – QR Smart Tags

Customers use their smart phone camera to take a photo of the QR tag, the free software then takes them to a website with additional info or a video about the plant!

2011 Hanging Basket TagsThis basket tag design allows the tag to be attached to the hookor an arm of the hanging basket hanger, and to a plant stake.

2011 2011 Garden Center Sign Package

• In spring 2011, there will be a completely new sign package for the garden centers. It will be rolling out to all stores in early in 2011.

• All VIVA! POP will be included in this sign package. It will not ship to growers separately.

• Included in the sign kit will be 2 VIVA! endcap signs, 2 SunPatiens endcap signs, and 2 VIVA! table signs per store.

2011

Endcap Signs Table Signs

2011 VIVA! Signage

2011

Merchandising Protocols

2011VIVA! Merchandising Action Plan

• Bench and end-cap displays• Group same items together• Keep separate by SKU

• End cap• Store-front displays• Aisles

Follow plan-o-gram or use a VIVA! destination in a high traffic area

2011 Cart Displays

• Dedicated space• Premium location• Keep carts lined up and even• One variety per shelf• One price card per variety, per

display

2011

VIVA! Merchandising Around the Country

2011

Online Support

2011 www.vivagarden.com

Consumer site is specific to VIVA!

• Link to HD Store locator

• Link to HD Garden Club

• Link to Facebook Page

• Lots of variety info

• Planting tips

• Favorite Garden Plans

• Planting Guides

• Cultural tips

• Press Room

• FAQs

A great tool for customers, associates and growers

2011 www.floragem.com

Grower site for information any time you need it • Program overview• Program details• Component information• Grower protocols• Merchandising information• Order forms• UPC-SKU information• Supplier contact information• Press section• Lots of images

get the word out - 2011. 2011 get the word out was created as a training tool for store associates,...

Documents