get the real deal on daily deals lunch & learn
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This is the exact same presentation from the Lunch & Learn on April 25, 2013. Please enjoy.TRANSCRIPT
Get the Real Deal on Daily
Deals
Arkansas Small Business and Technology Development
Center
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The Good
Daily deals are still purchased
Groupon: + 70 M subscribers
No difference in DDVs
20% repurchase rate
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The Good
Success!
Special Events
Restaurants
Adventures
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The Bad
DDVs keep 50%
20% redeem beyond value*
40% business dissatisfaction*
Cash flow problems
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* What Makes Groupon Promotions Profitable for
Businesses? Uptal Dholakia, Rice University
What’s wrong with daily deals?
What’s wrong with daily deals?
Saturated
What’s wrong with daily deals?
What’s wrong with daily deals?
“[All] The deals are for the same types
of products with hardly any variation.”
–Tom Adams, Chesapeake, VA
What’s wrong with daily deals?
“When the deals were more experiential
they kind of piqued interest a little more.
My favorite deals from the past have been
ones that really enabled me to try new
things.”
– Kait Smith
Right for My Business?
Unprepared for large influxes
Never have repeat sales
Lacking customer service
Don’t have a goal
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New Target Market
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When to use a daily deal
• Introduce new product
• Excess inventory
• Gain repeat sales
• Price conscious
• Instead of advertising
• Excess capacity
• Attract a new
demographic
• Generate buzz
• Additional sales
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Can I handle the traffic?
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Best Practices
1. Limit the deal
2. Get an add-on
purchase
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Best Practices
3. Have great customer
service
4. Make them come
back!
http://mobmanager.com/daily_deal_calculator
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Arkansas Small Business and Technology
Development Center
www.asbtdc.org
www.facebook.com/atbtdc
@ASBTDC
@JennyRockus
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