get the facts how multitasking is hurting your business

“Get the Facts: How

Multitasking is

Hurting Your

www.SmartSimpleMarketing.com

Hurting Your

Business”Sydni Craig-Hart

The Smart Simple

Marketing Coach

Multitasking?

• Skype open?

• IM programs pinging?

• Browser have 8 tabs open?


• Browser have 8 tabs open?

• 5 docs open on your desktop?

• Calendar alerts?

Think this is being efficient? It’s not!

Multitasking is a big mistake and it’s hurting your

productivity!

Statistics

• Multitasking leads to as much as a 40% drop in productivity.

(Bergman, P. (2010, May 20). How (and why) to stop

multitasking. Harvard Business Review.)

• The estimated cost of interruptions to the American economy


• The estimated cost of interruptions to the American economy

is nearly $650 billion a year. (Jonathan B. Spira, chief analyst at

Basex, a business-research firm)

• Multitasking causes a 10% drop in IQ. (Bergman, P. 2010, May

20. How (and why) to stop multitasking. Harvard Business

Review.)

Evidence• Studies show that the human brain can’t handle more than

one task at a time. Even though we think we’re multitasking,

our brains are actually switching rapidly between tasks. (The

Myth of Multitasking. Scientific America. 2009, July.)


• Only 2.5% of the population actually process tasks

simultaneously. (James Watson of the University of Utah)

• In a study of Microsoft employees, workers took, on average,

15 minutes to get back to intense mental tasks, like writing

reports or computer code, after responding to e-mail or

instant messages. (New York Times)

Evidence cont.

• It actually takes more time to get things done when

you try to multitask. People who are interrupted –

and therefore have to switch their attention back and


and therefore have to switch their attention back and

forth – take 50% longer to accomplish a task. (John

Medina, Brain Rules)

• Multitaskers make up to 50% more errors. (John

Medina, Brain Rules)

Ready to give up on the myth of

multitasking? Use the following

tips to overcome the urge to do


tips to overcome the urge to do

two things at once and become

truly efficient and productive:

# Batch Your Tasks

• Group like work together so you’re working within

the same mode for blocks of time

• Have specific times of day to read & answer emails


• Have specific times of day to read & answer emails

• Train others not to expect instant answers to email

• Consider hosting “office hours” on Skype or IM

• Schedule phone calls instead of answering the phone

every time it rings

#2 Prioritize Your To Do List

• Track your energy throughout the day

– Find the times when you have the most energy

• Tasks that require “heavy lifting”


• Tasks that require “heavy lifting”

– Schedule when you are at your energy peak

• Alternate tasks that take a lot of focus with tasks that

are less intense

#3 Delegate

• Virtual Assistant can be a great investment in your

business

• Instead of you wasting time on tasks, you could be


• Instead of you wasting time on tasks, you could be

spending your time landing your next high paying

client

How much money is your multitasking really

costing you?

Cons of Multitasking

• Hurts your productivity

• Causes you to be inefficient and make more

mistakes


mistakes

Do Yourself a Favor

• Focus on one project at a time

• Batch tasks to help you stay focused

• Prioritize and delegate to streamline your to-do list


• Prioritize and delegate to streamline your to-do list

• Become the productive and efficient person you

want to be

– More confident, more focused, more profitable and more

successful in your business

Let Me Help You Finish Your

Project!Would you like to work with me for a period of 6 weeks

on one particular project and have me literally sitting

next to you side-by-side at your desk and helping you


next to you side-by-side at your desk and helping you

answer questions, keeping you on tracking and

holding you accountable so you can finish a major

project this year, visit me at:

https://www.smartsimplemarketing.com/complete-it

Thanks for watching!Visit www.SmartSimpleMarketing.com

NOW to pick up your FREE marketing

tools, including the free training “5

Simple Steps to More Clients, More


Simple Steps to More Clients, More

Visibility and More Freedom” and to

schedule a complementary “Business

Breakthrough” session with Sydni! Sydni Craig-Hart

The Smart Simple

Marketing Coach