get the 2017 dealership tax season advantage

GET THE DEALERSHIP TAX SEASON ADVANTAGE Your Guide To Generating Solid Special Finance Leads During Tax Season

CONTACT US TODAY FOR YOUR COMPLIMENTARY LEAD COUNT AND CONSULT.

Call 844-669-7737 or visit us at gospds.com

What is the dealership tax season advantage? It’s when dealers’ free up money, make a budget for or reduce spending in other areas to focus on hot prospects during tax season.

Consider this... reduce traditional outbound marketing campaigns and re-allocate freed up ad dollars for inbound marketing. Instead of pushing messages out to the masses and hoping for buyers, shift focus to communicating with customers that are currently shopping for a vehicle and in many cases are ready to buy.

I’m not a marketer. I’m in finance. Of course! Launch a special finance program targeting active shoppers – your preferred customers. The leads are hot, data is served fresh daily and the ROI incredible.

building a case with

consumer credit & tax facts

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VantageScore estimates out of 220 million scoreable Americans, 68 million of them have bad or poor credit scores (lower than 601). That’s 30% of America!!!

The point… a lot of people have bad credit. In fact, one in eight car loans go to subprime borrowers and exceed vehicle value by 100%. This is great news for Special Finance Managers that already have the right lenders and programs in place.

Let’s shift focus to how tax refunds are spent. The typical household return is $3K, a large enough sum to cover a down payment. A third spend their refund on an auto-related purchase. And, on average, households spend half the amount of each stimulus check within the same quarter it was received – making timing everything! Hence why you need to implement a solution pronto!

solutions that fill your sales

funnel with quality leads





Let’s do a quick recap of what we learned: Vehicles rank high on Uncle Sam’s shopping list.

Tax refunds burn holes in pockets. Plenty of special finance customers are out there. You need the best solutions to rake in the cash! Here they are:

24-hour credit bureau leads These customers sought automotive financing yesterday. They fit your credit score and location criteria and have yet to buy. This is the best option for targeting bad and poor credit customers during tax season. Plus, you know they are close to making a purchase. LEARN MORE | GET DISCOUNT

Automine (database mining) Activate your CRM by funneling these customers into proper categories based on individual buying habits, not national trends. This automated program sends them the right message at the right time. Multiple consumer touchpoints (including mail, digital ads, phone calls and emails) make ROI beyond incredible. LEARN MORE | VIEW DATA SAMPLE

a breakdown of how these

solutions bring real success


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http://www.gospds.com/2016/12/spds-sales-event/

http://www.gospds.com/datamining/

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Pre-qualified customers have applied and had a hard pull of credit for auto financing by a national credit bureau in the last 24-hours. These people were out shopping, meet your location criteria, and fall into your preferred credit score range. Not only are they looking to buy today, but it's tax season and they have or will have

their down payment money in hand and ready to spend very soon. The good news is

that there are over 1,000 serious buyers in your area each month!

Our program includes a pre-qualified firm offer of credit mail piece. It prompts walk-ins,

phone-ups and vanity website leads. Along with daily mail drops, we provide a 24/7

dealership support center and customized CRM. The best part is that this data is 100%

exclusive to your dealership because of federal compliance.

LEARN MORE | REQUEST FREE LEAD COUNT | GET DISCOUNT

a program that will turn

your CRM into an ATM



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http://www.gospds.com/2016/12/spds-sales-event/




How many records are sitting in your CRM collecting dust? Activate your current customer base with an automated marketing program that does the hard work for you. Automine takes records directly from your dealership’s CRM and drills them down into

very specific categories based on each consumer’s buying habits. It’s also tied directly to

the national bureaus to tell you exactly when your customers are out shopping and

have had a direct pull on their credit.

This program is 100% automated and includes data mining and analysis, multiple

consumer touchpoints, direct mail marketing campaigns, live outbound BDC (that calls,

emails and sets appointments), and online banner advertising. Also included is 24-hour

live operator support, vanity website, and personalized dealership CRM account.

LEARN MORE | VIEW SAMPLE DATA

how to start making more

$$$ this tax season



http://www.gospds.com/datamining/#ppsShowPopUp_103

get the 2017 dealership tax season advantage

Automotive