get that article published
DESCRIPTION
Many business professionals know that they need to publish their ideas to be seen as thought-leaders and subject-matter experts. Yet so many never get that to happen. But publishing an article to show your expertise and thought leadership doesn't have to be hard. Here are some steps that will help you publish an article in an influential online or print publication -- and get maximum benefit for your work, through the power of social media and good content marketing strategy.TRANSCRIPT
Get that Ar)cle Published!
www.showyourexper,se.com
(Painlessly, Reliably, and No Drama)
Get that Ar)cle Published!
www.showyourexper,se.com
Many business professionals hear that…
1. You’ve got to build your professional profile!
2. Get your ideas published!
Get that Ar)cle Published!
www.showyourexper,se.com
But Where Do You Start? Here’s a 9 step flowchart of the process I’ve been using for over 15 years, helping my business professional clients get their ideas published.
Get that Ar)cle Published!
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Start by picking which kind of exper,se you most want to demonstrate – what clients are likely to pay you to do, which you can do well, and which you enjoy doing.
What do you want to be known for?
Get that Ar)cle Published!
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Think of which industries you want to reach, or professions/occupa,ons – or which markets (your local market, na,onal, or global)
Which audiences do you want to reach?
Get that Ar)cle Published!
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Some of the most effec,ve thought-‐leadership ar,cles cover trends and niche news developments. Content must solve pressing problems, or help access opportuni,es.
Pick themes that show your exper,se – but are not a sales pitch
Get that Ar)cle Published!
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Publica,ons may be for a specific industry, profession, or geography. They include printed magazines, professional associa,on websites, and influen,al blogs.
Find publica,ons trusted by the people you want to reach
Get that Ar)cle Published!
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• Your topic
• Why the readers of THIS publica,on will be interested
• A point-‐form outline of your ar,cle
• Your qualifica,ons to write on this topic
A good query le\er has four points:
Get that Ar)cle Published!
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If the editor likes your idea, you need to get agreement on what the ar,cle will look like, how long it should be, and the deadline.
Discuss your idea with the editor
Get that Ar)cle Published!
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If you’re a good writer and can write quickly, go ahead and write. Otherwise, consider working with a freelance ghost-‐writer, text editor or proof-‐reader.
Write your ar,cle – the right length, and on deadline
Get that Ar)cle Published!
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Many people want to publish an ar,cle, but it never happens. So, congratula,ons!
Celebrate! you’re published!
Get that Ar)cle Published!
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Some easy way to leverage the power of content marke,ng and social media...
Now, get the most from your ar,cle
Get that Ar)cle Published!
www.showyourexper,se.com
For your LinkedIn profile: • List the ar,cle under
“Publica,ons” • Post a PDF of the ar,cle
to your profile • Post the ar,cle in your groups –
and ask a ques,on or two to start the discussion
Get the Most From Your Ar)cle
(Part 1)
Get that Ar)cle Published!
www.showyourexper,se.com
Get the Most From Your Ar)cle
(Part 2)
SlideShare: post a PDF on your channel
TwiJer: Several tweets, different keywords
E-‐mail: PDFs to your contacts, with a personal note
Print: do printed reprints for face-‐to-‐face mee,ngs
Get that Ar)cle Published!
www.showyourexper,se.com
To learn more about building your professional profile by publishing informa,ve content, see
www.showyourexper)se.com