Get started!Want to expand into the

interior decoration market?

A recipe for success provided by HP

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Index

01 Product mix 302 Channel strategy 803 Sales and marketing 1004 Production and workflow solution 1605 Post sale 20

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Product mix

01

4

Which products to sell?

Good to know- 61% of the interior decorators have specified more digital wallcovering products compared to two years ago1- 45% of the interior decorators say they use framed canvas of creative images in their projects1

Decide which products you would like to sell:Wallcoverings, wall murals, ceiling decoration, canvases, wall decals, window blinds, wrapping objects/gifts, wrapping paper

RememberHP Latex Printing Technology is a great fit for the interior decoration market. Water-based HP Latex Inks produce odorless prints that meet some important industry eco standards. Learn more at: www.hp.com /go/latex

http://www.HP.com /go/latex

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Where to play? Select your target customerschoose among these potential market segments:

Hospitality (restaurants, hotels, casinos, spas) Corporate offices and working environments Healthcare Education / Library Retail Airports Government Commercial centers Cultural / Institutional

Private houses Large residential projects Mockup houses

Home owners Teenagers Kids Students

Residential Commercial Consumer

Did you know ?Interior designers most often specify digital wallcovering in hospitality corporate offices, residential, and retails segments.2

Note:In order to participate in some market segments, specific standards need to be met. For example, the US commercial wallcovering market requires a solution that is Type II (ASTM F793) compliant for durability characteristics be met.

6

Content is the key!Explore different inspirational themes Nature Architecture and urban areas Comics Vintage Sports Grafitti Artists Surfaces/mimicswood, brick, concrete , ceramics,etc. Letting and quotes Memoriespersonal images Patterns

Note:Pattern Design and Fotolia are already fully integrated into the HP WallArt Solution,2 so you can easily access and visualize content before making a purchase and look for special offers for HP WallArt users!

Did you know ?

Content is not only about design and artwork, its also about colors. Get to know what colors are trendy by looking at design magazines, forums, or PANTONE

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Important!Manage content intellectual property (IP) very carefully.

Limit the design choices to very few: less is more

Search for your preferred content source

Tips & tricks

Work one-on-one with your own graphic or surface designer Collaborate with young, international or local surface designers or content creators

License it

Buy it

Create it

Did you know ?

Some design trade shows offer a wide selection of exclusive surface designs for sale. For instance : Heimtextil, Surtex, MoOD and many more.

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Channel strategy

02

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Decide on your preferred channelYou can have a mix of channels to grow sales, based on your target customers and products. Here are some ideas for the possible channels.

E-commerce

Consumers Small and medium businesses (SMB)

Retailer stores

Consumers Interior decorators

Direct sales force

Contract market Interior decorators / architects

Selling digital wallcovering?

Here are the most important factors that drives the decisions of interior designers to purchase1:- Aesthetic appeal- Durability/Performance- Value for money- Color selection- Tactile quality- Availability / delivery time- Sustainability

Did you know ?

You can use the API orWorldPress CRM pluginto easily integrate HP WallArt2 to your ecommerce website.

Note:

78% of the interior designers who have used digital wallcovering in their projects reported that they are very to extremely satisfied1

Heres an idea:

There are many new, creative, and uncommon places for point-of-sales you could establish: gift shops, home dcor retail stores, paint stores, and many more.

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Sales and marketing

03

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Create a new brand that reflects your expertise in interior decoration. The terms signs or prints are not resonating with customers who are looking for decoration products.

Create a new brand

Design your website with careFIVE important factors to consider when creating your website:

1- Make it visual, clean, and easy to navigate2- Provide some specs and technical details3- Include a sample request or ordering option4- Include clear pricing5- Provide installation and project photos

Create a new branddo not mix with a sign and display brand.

Did you know?

You can use the business development tools such as images, environments and videos located in HP WallArt2 to help you build your website faster.

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Market itMarket your product to the interior decorator community and consumers. Here are some ideas:

Design magazines Design centers TV makeover showsPublish a success story or a showcase of an inspiring project you have done in local design or home decor magazines.

Set up a gallery or point-of-sale display in major design centers.

Sponsor a project on TV makeover shows to get a spike of visbility.

SwatchbooksCreate your own swatchbook and samples kit with the unique substrates and materials you can offer.

PresentationShowroomBuild an inspiring showcase presentation with a variety of projects and applications.

Build a contemporary showroom and host customers to educate them about the possibilities.

Equip your sales rep with the right tools!

Did you know ?

Lunch-and-learn and in-person presentations are considered the most effective ways for a sale rep to connect with interior designers.

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Exhibit at specialized trade showsIdentify specialty, local, or international trade shows

Start building your brand among the design community in major or local home decor trade shows. Interior designers are constantly looking for new solutions, products, and ideas.

Neocon, ChicagoHeimtextilFrankfurtMaison et ObjetParis/Singapore/MiamiMilan Design WeekICFF New YorkHospitality Design HD Expo, Las VegasDesigners days-ParisIntertextileShanghaiMood- BrusselsLondon Design FestivalSleep Hotel Design ExcellenceLondonAmbientFrankfurt

Major trade shows:Note:There are some design trade shows with special focus on specific segments such as hospitality, healthcare, retail, etc. Find the one the best fits your strategy.

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Online is the key to successFine-tune your web performance:

Digital wallcovering

Note: More than 50% of prescribers are searching for digital wallcoverings or new products online. 3

Customized wallpaper

Bespoke wallpaper

Wallcovering designs

Social media is key for creating awareness.

Market with social media

Dont miss an opportunity to gain awareness through the different social media channels. Create news, tweet , build a story, post a photo and share it with the community

Did you know ?

Pinterest is the most preferred social media channel for interior designers in the US to learn about trends, products or new vendors.1

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We have doubled our turnover year on year as customers realise they can reinforce and

differentiate their brand with bespoke wall decorations.

Robin Sprong, owner and designerRobin Sprong Wallpaper

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Production and workflow solution

04

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Turnkey solutions by HP and our partnersTake advantage of the wide range of printing and workflow solutions provided by HP for different applications such as wallcoverings, canvas and wall decals.

Looking for media Certified for HP Latex Inks?4

Check out our swatchbooks or go to the the HP Media Solutions Locator to find a wide variety of materials to meet your customers needs. Learn more at: www.hp.com/go/mediasolutionslocator

Professional content source

Proofing and short runs

Design and file preparation

24/7 production

Customized wall layout

Automatic panel cutting

Onsite, realistic preview

Automatic winding system

File ripping

Wallcovering certifications

Media compatibility

Environmental & health certifications

http://hp.com/go/mediasolutionslocator

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Want more interaction with your customers?Ask them to download HP WallArt from the Apple Store or Google Play and start on projects right away.

HP WallArt Solution2

Check out our reference site at www.youniquedeco.com for more ideas.

Easily design digital decorProvide realistic wall visualizations. Powerful sharing toolStrengthen collaboration with print buyers. Save time through automationGenerate print-ready files automatically.

Start exploring HP WallArt today

As an HP Latex printer user, you have free access to HP WallArt.2 Register today with your HP Latex printer serial number.Visit: www.hpwallart.com

http://www.youniquedeco.comhttp://www.hpwallart.comhttps://play.google.comhttp://store.apple.com

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Post sale

05

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Installation Installation is a key part of the overall customer experience and the completion of the product or project Professionalize the installation:- Look for external professionals, point to installer associations- If you do it yourself, train your installers (some media vendors offer training)

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Environmental & health certifications5HP Latex Technology has earned many environmental and indoor air quality certifications. Tell your customers about the environmental advantages. Learn more at: www.hp.com/go/latex

PRODUCT CERTIFIED FORREDUCED ENVIRONMENTAL IMPACT. VIEW SPECIFICATTRIBUTES EVALUATED:UL.COM/ELUL 2801

PRODUCT CERTIFIED FOR LOW CHEMICAL EMISSIONS. VIEW SPECIFIC ATTRIBUTES EVALUATED: UL.COM/GG UL 2818

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1 Based on a study in the US done by HP with the Interior Design magazine, April 2015.

2 Requires an HP WallArt account, Internet connection, and connected Internet-capable device. Images from Fotolia are included with HP WallArt. A limited number of images are available free of charge. Additional images are available for customer purchase. For more information, see www.hpwallart.com.

3 Trendease International research for HP, 2013.4 HPs Certified for Media Supplier Program (Program) supplies

information to media manufacturers, suppliers, and customers to assist in evaluating media compatibility with printers and inks from HPs Graphics Solutions Business. Media is supplied by independent third-party manufacturers. Inclusion in the Program and Certified for media shall not be construed as an endorsement by HP for any of the media or manufacturers. HP makes no representation or warranty of any kind for any media in the Program including but not limited to media availability, media quality, media performance, or manufacturer changes that may impact any media characteristics. The information contained herein is subject to change without notice. HP makes no representation as to the Program informations completeness or accuracy. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. This information is provided as a courtesy, free of charge, AS-IS by HP. HP makes no express or implied

warranty of any kind regarding this information. HP shall not be liable for any direct, indirect, special, incidental or consequential damages, whether based on contract, tort or any other legal theory in connection with or arising out of the furnishing or use of this information.

5 Applicable to HP Latex Inks. UL ECOLOGO Certification to UL 2801 demonstrates that an ink meets a range of multi-attribute, lifecycle based criteria related to human health and environmental considerations (see www.ul.com/EL). UL GREENGUARD GOLD Certification to UL 2818 demonstrates that products are certified to ULs GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit www.ul.com/gg or www. greenguard.org. Unprinted HP Light Fabric is Oeko-Tex certified according to Oeko-Tex Standard 100, which is a globally uniform testing and certification system for textile raw materials, intermediate, and end products at all stages of production. Tested for emissions of volatile organic compounds and chemical residues such as pesticides, allergy-inducing dyestuffs, or tin-organic compounds. HP offers FSC-certified media. BMG trademark license code FSC-C115319, see www. fsc.org. HP trademark license code FSC-C017543, see www. fsc.org. Not all FSC-certified products are available in all regions. HP Large Format Media take-back program availability varies. Some recyclable HP papers can be recycled through commonly available recycling programs. Recycling programs may not exist in your area. See www. HPLFMedia.com/hp/ecosolutions for details.

http://hpwallart.comhttp://ul.com/ELhttp://ul.com/gghttp://www. greenguard.orghttp://fsc.orghttp://fsc.orghttp://HPLFMedia.com/hp/ecosolutionshttp://HPLFMedia.com/hp/ecosolutions

Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. PANTONE and other Pantone, Inc. trademarks are the property of Pantone, Inc. ENERGY STAR and the ENERGY STAR mark are registered trademarks owned by the U.S.Environmental Protection Agency.

4AA6-1665ENW, September 2015

01 Product mix02 Channel strategy03 Sales and marketing04 Production and workflow solution05 Post sale