get started for an emarketing job today by ratan k k
Post on 12-Sep-2014
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© GutsGo eMarketing 1
Social Media Summit 2011Get started for an eMarketing
Job Today!
RatanKK
Nov 04, 2011
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© GutsGo eMarketing 2
10,000+ Social Media Experts Needed
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© GutsGo eMarketing 3
• Understand Consumers Online Behaviors
• Integrate Online Media into Marketing Strategies
• Develop Integrated Online Marketing Strategies
• Understand various Online Marketing Tactics
• Implement Online Marketing Tactics
• Know Online Industry
© GutsGo eMarketing 3
All Businesses Today Must…
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© GutsGo eMarketing 4
… Do eMarketing!
© GutsGo eMarketing 4
All Businesses Today Must…
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© GutsGo eMarketing 5
… Learn & Do eMarketing!
© GutsGo eMarketing 5
All eMarketers Today Must…
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© GutsGo eMarketing 6
… know how to make eMarketing part of
Overall Marketing Plan
© GutsGo eMarketing 6
All eMarketers Today Must…
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© GutsGo eMarketing 7www.gutsgo.com
Online Campaigns
Integrated eMarketing Strategy
WebsiteStrategy
EmailMobile
BannerSMMPPCSE0Web
Analytics
Measure, Analyze, Optimize
© GutsGo eMarketing 7
Developing an eMarketing Plan
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© GutsGo eMarketing 8
• eMarketing Strategy
• Lead Management
• Conversion Optimization
• Video Marketing
• Blog Marketing
• What have you?
eMarketing Experts Needed
• SEO
• Paid Search Advertisement
• SMM
• Web Analytics
• eMail Marketing
• Design
• User Interface
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© GutsGo eMarketing 9
ARE YOU PREPARED FOR ONLINE OPPORTUNITIES?
Questions that we need to ask…
© GutsGo eMarketing 9
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© GutsGo eMarketing 10
ARE YOU SUFFICIENTLY PREPARED FOR THIS FUTURE IN ONLINE CAREER?
Questions that we need to ask…
© GutsGo eMarketing 10
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© GutsGo eMarketing 11
ARE YOU TRAINING YOURSELVES TO BE AN EXPERT TO HANDLE BUSINESS
ONLINE?
Questions that we need to ask…
© GutsGo eMarketing 11
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© GutsGo eMarketing 12www.gutsgo.com
© GutsGo eMarketing 12
Your eMarketing Career Success Plan
Goals
Persistence
Determination
Skill
AttitudeKnowledge
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© GutsGo eMarketing 13www.gutsgo.com
© GutsGo eMarketing 13
Example 1 -2006 & 2011
Goals
Persistence
Determination
Skill
AttitudeKnowledge
• 2006
• A Fresher
• Just Want to Try “A Job”
• 2011
• Head of Search in an pure Search Advertising Firm
• Drives a SKODA SUPERB!
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© GutsGo eMarketing 14www.gutsgo.com
© GutsGo eMarketing 14
Example 2 -2006 & 2011
Goals
Persistence
Determination
Skill
AttitudeKnowledge
• 2006
• A Fresher
• I don’t want this “PPC Job”
• 2011
• Head of Social Search in an Advertising Firm
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© GutsGo eMarketing 15www.gutsgo.com
© GutsGo eMarketing 15
Example 3 -2006 & 2011
Goals
Persistence
Determination
Skill
AttitudeKnowledge
• 2006
• Boss of 1 & 2
• 2008
• I am bored of SEARCH
• 2011
• Not an excited Soul
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© GutsGo eMarketing 16
So what is YOUR PLAN?
Ask
Specific to You
Need a volunteer
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© GutsGo eMarketing 17
Where to Start an eMarketing Career
AgencyIn House
ConsultingAffiliate
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© GutsGo eMarketing 18© GutsGo eMarketing 18
YOU need to Choose a Discipline
Web Design
Social Media
Web Interactive
Conversion Optimization
UsabilityContent Marketing
Web Development
Copy Writing
Paid Search
Affiliate MarketingVideo Marketing
Tools Specialization
Web Analytics
Web Engineering
eMail Marketing
Display Media
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© GutsGo eMarketing 19© GutsGo eMarketing 19
What to Start?
• Master One eMarketing Tactic (2 Years)
• Drive Traffic & Conversion on it
• Get hold of another eMarketing Tactic (1 Year)
• Drive Traffic & Conversion through Both Tactics
• Build expertise in Web Analytics (1 Year)
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© GutsGo eMarketing 20© GutsGo eMarketing 20
What to Start?
• Master One eMarketing Tactic (2 Years)
• Drive Traffic & Conversion on it
• Get hold of another eMarketing Tactic (1 Year)
• Drive Traffic & Conversion through Both Tactics
• Build expertise in Web Analytics (1 Year)
• In 3+ Years, you will be an Expert!
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© GutsGo eMarketing 21© GutsGo eMarketing 21
What to Start?
• Master One eMarketing Tactic (2 Years)
• Drive Traffic & Conversion on it
• Get hold of another eMarketing Tactic (1 Year)
• Drive Traffic & Conversion through Both Tactics
• Build expertise in Web Analytics (1 Year)
• Being at it! (1Year)
• In 5+ Years, you will be an Online Entrepreneur!
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© GutsGo eMarketing 22
Some indications to help YOUmake a choice
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© GutsGo eMarketing 23© GutsGo eMarketing 23
Choose Web Development / Engg, if..
• Programming Back ground
• Love the technical
• Like Working Alone / Small Teams
• Attention to detail
• Process Oriented
• Enjoy Problem Solving
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© GutsGo eMarketing 24© GutsGo eMarketing 24
Choose Design / Interactive, if ..
• Artist
• Creative
• Love Photoshop
• Enjoy Design
• Loves Layout
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© GutsGo eMarketing 25© GutsGo eMarketing 25
Choose PPC / Display Media, if ..
• Enjoy Strategy with Numbers
• ROI Orientation
• Needs Daily Adrenaline (Like Adventure)
• Fiercely Competitive
• Enjoy Copy writing
• Aptitude for long attention spans
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© GutsGo eMarketing 26© GutsGo eMarketing 26
Choose Social Media, if ..
• Love to Write
• Love Blogging
• Love Twitter, Facebook
• Love Interacting Online
• Enjoy Evangelizing
• Enjoy Creative Vital Marketing
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© GutsGo eMarketing 27© GutsGo eMarketing 27
Choose SEO, if ..
• Designer / Engineer / Marketer
• Bridge between Marktg & Tech
• Love strategic planning
• Love Problem Solving
• Enjoy Reverse Engineering
• Enjoy Education / Persuading People
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© GutsGo eMarketing 28© GutsGo eMarketing 28
Choose Affiliate Marketing, if ..
• Like working from Home
• Deliver Performance on a daily basis
• Very Self Motivated
• You are the “Hired Guns”
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© GutsGo eMarketing 29
Top Ten Jobs in next 5 Years
User Exp ManagerSEO Specialist
Online Advertising ManagerSocial Media / Community Manager
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© GutsGo eMarketing 30
Indicative Salary for SEM / SEO
>> 12 Months – 20K PM
>>3 Yrs- 35 K PM
>> 5 Yrs – 1.5 Lakhs per Yr Exp
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© GutsGo eMarketing 31
Indicative Salary for Web Analytics
>> 12 Months – 20K PM
>>3 Yrs- 60 K PM
>> 5 Yrs – 2 Lakhs per Yr Exp
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© GutsGo eMarketing 32
Indicative Salary for Social Media
>> 12 Months – 20K PM
>>3 Yrs- 40 K PM
>> 5 Yrs – 1 Lakhs per Yr Exp
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© GutsGo eMarketing 33
LET’S GET STARTED ON YOUREMARKETING CAREER TODAY!!
Specific Questions, Please!
© GutsGo eMarketing 33www.gutsgo.com
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© GutsGo eMarketing 34
THANKS FOR YOUR ENCOURAGEMENT!
Stay in touch!
Twitter - @ratankk
Google - RatanKK
© GutsGo eMarketing 34www.gutsgo.com