get smart' keynote at tendenci user conference 2007
DESCRIPTION
A look at untapped online opportunities at the Tendenci User Conference 2007 with Aaron Long.TRANSCRIPT
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Get SmartTendenci™ and Untapped Opportunities
Aaron Long
Presented at Tendenci User Conference 2007
www.tendenci.com/uc2007
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1.Getting Personal The Definition of 2.0
2.Advanced Marketing Targeting Audiences
3.Media Mastery Gain Respect
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Getting PersonalTendenci™ Allows Connections
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User Profile Identities and Connections – Connect to Each
Other
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Top Contributors
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If You Want to Grow - Promote Your Contributors
Reasons someone might freely contribute:
1.Social Advancement
2.Incentives
3.Carry Your Message
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Comments – Good Willed People
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Immediate Connection Without Hoop Jumping
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Advanced Marketing
Tendenci™ Makes Effective Targeting Possible
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Driving In Traffic1. Paid Placement2. Natural Placement3. Newsletters4. Links5. Direct Marketing6. Offline7. Get Organized
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Example Search Placement Math
– 3000 Impressions for one term (im)
– 10% Click through for 300 Clicks at $1.00 per Click = $300 (cl)
– 10% Contact Resulting in 30 Contacts at $10 per lead (ld)
– 10% Purchase Resulting in 3 sales at a cost of $100 per sale. (sales)
– What is the cost of a typical sale?
3000(im) x 10% = 300(cl) x 10% = 30(ld) x 10% = 3(sales)
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Page Naming
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Email Campaign Consistency
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Action Tracking
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Media MasteryPodcasting, Videos, Flash, Photo Galleries
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Podcasting – Audio On Your Terms
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Visual Learners Need Visual
Communication
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Third Party Integration Through HTML
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Everyone Loves Their Own Photo
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Got Smarter
1.Name two ways to promote contributors
2.Name two ways to drive traffic to your Tendenci™ site
3.What is the cost of integrating the following media on your Tendenci™ website:
•YouTube
•Podcasts
•Photo Galleries
•Chat
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Thank you!
Aaron [email protected]
Presented at the Tendenci User Conference 2007Find all presentations at: www.tendenci.com/uc2007
Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930Houston, TX 77079 USA
www.schipul.com