get set for search: search engine marketing is a … training...get set for search: search engine...
TRANSCRIPT
![Page 1: Get set for search: Search Engine Marketing is a … Training...Get set for search: Search Engine Marketing is a rocket The Search Academy The first wave of adoption of search-based](https://reader033.vdocuments.us/reader033/viewer/2022060414/5f1288f0548070531f53855d/html5/thumbnails/1.jpg)
The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
Building marketing craft skills
Get set for search:
Search Engine Marketing is a rocket
The Search Academy
The first wave of adoption of search-based marketing to already behind
us. SEM has started to be widely used by small and medium sized
businesses, many of them startups and has become a fundamental part
of their business. In this lesson we’re going to have a closer look at the
SEM revenues, market size and its future growth.
![Page 2: Get set for search: Search Engine Marketing is a … Training...Get set for search: Search Engine Marketing is a rocket The Search Academy The first wave of adoption of search-based](https://reader033.vdocuments.us/reader033/viewer/2022060414/5f1288f0548070531f53855d/html5/thumbnails/2.jpg)
The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
![Page 3: Get set for search: Search Engine Marketing is a … Training...Get set for search: Search Engine Marketing is a rocket The Search Academy The first wave of adoption of search-based](https://reader033.vdocuments.us/reader033/viewer/2022060414/5f1288f0548070531f53855d/html5/thumbnails/3.jpg)
The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
A training and development workshop for online marketers
Getting set for searchGetting set for search……
SEM is a rocketSEM is a rocket……market figures that draw the market figures that draw the
picturepicture
![Page 4: Get set for search: Search Engine Marketing is a … Training...Get set for search: Search Engine Marketing is a rocket The Search Academy The first wave of adoption of search-based](https://reader033.vdocuments.us/reader033/viewer/2022060414/5f1288f0548070531f53855d/html5/thumbnails/4.jpg)
The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
This academy coversThis academy covers
• SEM spend in the US
• SEM market size growth
• Latest trends
• SEM market in Poland
![Page 5: Get set for search: Search Engine Marketing is a … Training...Get set for search: Search Engine Marketing is a rocket The Search Academy The first wave of adoption of search-based](https://reader033.vdocuments.us/reader033/viewer/2022060414/5f1288f0548070531f53855d/html5/thumbnails/5.jpg)
The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
Magic numbersMagic numbersHow much is spent on SEM?How much is spent on SEM?
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The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
Magic numbersMagic numbersSearch engine marketing spend Search engine marketing spend
• $9.4 billion spent on search engine marketing in 2006 in North America
• It includes: paid placement, paid inclusion, organic search engine optimization and SEM technology platforms
Source: SEMPO Survey 2007
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The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
Magic numbersMagic numbersSearch engine marketing spend Search engine marketing spend
• 62% increase over 2005 spending
• estimated $18.6 billion by 2011
Source: SEMPO Survey 2007
![Page 8: Get set for search: Search Engine Marketing is a … Training...Get set for search: Search Engine Marketing is a rocket The Search Academy The first wave of adoption of search-based](https://reader033.vdocuments.us/reader033/viewer/2022060414/5f1288f0548070531f53855d/html5/thumbnails/8.jpg)
The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
Latest trendsLatest trendsHow is SEM changing?How is SEM changing?
![Page 9: Get set for search: Search Engine Marketing is a … Training...Get set for search: Search Engine Marketing is a rocket The Search Academy The first wave of adoption of search-based](https://reader033.vdocuments.us/reader033/viewer/2022060414/5f1288f0548070531f53855d/html5/thumbnails/9.jpg)
The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
Latest trendsLatest trendsChanges in SEM Changes in SEM
• Small and medium sized businesses, many of them startups, use SEM as a fundamental part of their business
• Organic SEO is still the most popular form of SEM (almost 75% advertisers use this method)
• Paid placement is used by 71% of advertisers
Source: SEMPO Survey 2007
![Page 10: Get set for search: Search Engine Marketing is a … Training...Get set for search: Search Engine Marketing is a rocket The Search Academy The first wave of adoption of search-based](https://reader033.vdocuments.us/reader033/viewer/2022060414/5f1288f0548070531f53855d/html5/thumbnails/10.jpg)
The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
Latest trendsLatest trendsChanges in SEM Changes in SEM
• direct sales is becoming a primary reason for SEM spending
• Google AdWords still most popular search advertising program (used by 96% of respondents)
• SEM continues to poach budget from other marketing channels, especially offline marketing programs
• in-house marketing programs continue to grow, portending further consolidation on the agency side of the business
Source: SEMPO Survey 2007
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The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
SEM in PolandSEM in PolandWho’s leading the way?Who’s leading the way?
![Page 12: Get set for search: Search Engine Marketing is a … Training...Get set for search: Search Engine Marketing is a rocket The Search Academy The first wave of adoption of search-based](https://reader033.vdocuments.us/reader033/viewer/2022060414/5f1288f0548070531f53855d/html5/thumbnails/12.jpg)
The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
Value of SEM in PolandValue of SEM in Poland
• Still…
?… unknown
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The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
SEM in PolandSEM in PolandWeekly rankings (search engine domains) Weekly rankings (search engine domains)
Source:
Source: Ranking.pl 2007
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The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
SEM in PolandSEM in PolandWeekly rankings (search engines) Weekly rankings (search engines)
Source:
Source: Ranking.pl 2007
![Page 15: Get set for search: Search Engine Marketing is a … Training...Get set for search: Search Engine Marketing is a rocket The Search Academy The first wave of adoption of search-based](https://reader033.vdocuments.us/reader033/viewer/2022060414/5f1288f0548070531f53855d/html5/thumbnails/15.jpg)
The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
SEM in PolandSEM in PolandSearch engines in 2006 Search engines in 2006
Source:
Source: Raport IAB Polska
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The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
SEM in PolandSEM in PolandSearch engine domains in 2006 Search engine domains in 2006
Source:
Source: Raport IAB PL
![Page 17: Get set for search: Search Engine Marketing is a … Training...Get set for search: Search Engine Marketing is a rocket The Search Academy The first wave of adoption of search-based](https://reader033.vdocuments.us/reader033/viewer/2022060414/5f1288f0548070531f53855d/html5/thumbnails/17.jpg)
The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
SEM in PolandSEM in PolandSearch engine domains in 2006 Search engine domains in 2006
Source:
Source: Raport IAB PL
![Page 18: Get set for search: Search Engine Marketing is a … Training...Get set for search: Search Engine Marketing is a rocket The Search Academy The first wave of adoption of search-based](https://reader033.vdocuments.us/reader033/viewer/2022060414/5f1288f0548070531f53855d/html5/thumbnails/18.jpg)
The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
Latest trendsLatest trendsHow is SEM changing?How is SEM changing?
![Page 19: Get set for search: Search Engine Marketing is a … Training...Get set for search: Search Engine Marketing is a rocket The Search Academy The first wave of adoption of search-based](https://reader033.vdocuments.us/reader033/viewer/2022060414/5f1288f0548070531f53855d/html5/thumbnails/19.jpg)
The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
Latest trendsLatest trendsChanges in SEM Changes in SEM
“2006 was a watershed year for the SEM industry”
Kevin Lee, member of the Board of Directors of SEMPO and chair of its Research Committee
Source: SEMPO Survey 2007
![Page 20: Get set for search: Search Engine Marketing is a … Training...Get set for search: Search Engine Marketing is a rocket The Search Academy The first wave of adoption of search-based](https://reader033.vdocuments.us/reader033/viewer/2022060414/5f1288f0548070531f53855d/html5/thumbnails/20.jpg)
The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
KeyKey takeaways? takeaways?
![Page 21: Get set for search: Search Engine Marketing is a … Training...Get set for search: Search Engine Marketing is a rocket The Search Academy The first wave of adoption of search-based](https://reader033.vdocuments.us/reader033/viewer/2022060414/5f1288f0548070531f53855d/html5/thumbnails/21.jpg)
The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
This academy coveredThis academy covered
• SEM spend in the US
• SEM market size growth
• Latest trends
• SEM market in Poland
![Page 22: Get set for search: Search Engine Marketing is a … Training...Get set for search: Search Engine Marketing is a rocket The Search Academy The first wave of adoption of search-based](https://reader033.vdocuments.us/reader033/viewer/2022060414/5f1288f0548070531f53855d/html5/thumbnails/22.jpg)
The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
A training and development workshop for online marketers
Getting set for searchGetting set for search……
SEM is a rocketSEM is a rocket……market figures that draw the market figures that draw the
picturepicture
More information? Contact: [email protected] +44 (0) 20 7244 9661© 2000-2007 Digital Strategy Consulting Ltd & PartnersRemember that the use of these materials is subject to our terms and conditions,they are client confidential and are not to be distributed to other parties
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The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
Making sense of
a digital worldThe Digital Training Academy
![Page 24: Get set for search: Search Engine Marketing is a … Training...Get set for search: Search Engine Marketing is a rocket The Search Academy The first wave of adoption of search-based](https://reader033.vdocuments.us/reader033/viewer/2022060414/5f1288f0548070531f53855d/html5/thumbnails/24.jpg)
The Search Academy© 2007 Digital Strategy Consulting & Partners. All rights reserved.
Building marketing craft skills
Get set for search:
Search Engine Marketing is a rocket
The Search Academy
The first wave of adoption of search-based marketing to already behind us. SEM has started to be
widely used by small and medium sized businesses, many of them startups and has become a
fundamental part of their business. In this lesson we’re going to have a closer look at the SEM
revenues, market size and its future growth.