1.

Dreamforce 2011Moscone CenterSan Francisco, CAAug. 30-Sept. 2nd

Dreamforce’11 will be the largest cloud computing event ever

30,000

attendees

300

partners

450

sessions

One

community

“Tipping point, paradigm shift, perfect storm… whatever we call it, industry conferences will never be the same.” 

-- Jack Crawford, Allergan

Customer Response to Dreamforce

97%

Plan to Return

96%

ROI98%

Willing to Recommend

"I left Dreamforce educated, invigorated, and ready to push my own company to new levels of performance."

- Phil Rowlinson, VP of Sales Operations, IntraLinks

4.22 Customer

Satisfaction

A Year’s Worth of Learning in 4 Days 4 days of breakout session content

New to Dreamforce Orientation12:30pm-1:30pm

Breakout 12:00pm-3:00pm

Breakout 23:30pm-4:30pm

Welcome Reception in Cloud Expo

6:00pm-8:00pm

Networking Receptionin Cloud Expo

6:00pm-8:00pm

Global Galawith Metall ica & will .i .am

8:00pm-11:00pm

Pres

s A

ctivi

ties

Exec

utive

Sum

mit

Breakout 35:00pm-6:00pm

Exec

utive

Sum

mit

Gol

f, Fo

unda

tion

Acti

vity

, & R

ecep

tion

Opening Keynote Session9:00am-11:00am

Global Government Panel11:30am-12:30pm

Breakout 412:30pm-1:30pm

Breakout 52:00pm-3:00pm

Breakout 63:30pm-4:30pm

Breakout 75:00pm-6:00pm

CommunityConference

8:30am-12:00pm FoundationKickoff

10:30am-12:00pm

PartnerKeynote

10:30am-12:00pm

UCS

F Tr

ack

UCSF Benefit withJay Leno &

Alanis Morrisette6:00pm-11:00pm

Breakout 118:30am-9:30am

Breakout 1210:00am-11:00am

Breakout 1311:30am-12:30pm

Cloud Crawlat Temple Bar

9:00pm-2:00am

Breakout 91:15pm-2:15pm

Breakout 102:45pm-3:45pm

Keynote Session with Eric Schmidt4:30pm-5:30pm

Pres

s A

ctivi

ties

Exec

utive

Sum

mit

Keynote Session9:00am-11:00am

Breakout 811:45am-12:45pm

Customer Q&A10:00am-11:00am

Tuesday, August 30 Wednesday, August 31 Thursday, September 1 Friday, September 2

Expanded Dreamforce Campus40% of breakout sessions are hosted at hotels this year

The Dreamforce ‘11 Experience C

on

ten

t

Industries@Dreamforce Social Roadmap @DF11

Yerba Buena gardens/Pocket park

Mobile demos in the campground

UCSF track

Global GalaMetallica + Will.i.am

Developers @DF

Bigger campus

Updated DF mobile app

Too

lsE

xper

ien

ce

A Vision for the Future: Global Govt. Keynote

Updated agenda builder

Eric Schmidt/Google Keynote

UCSF Benefit & Salesforce Foundation

Session Authentication

General Session

Dreamforce Keynotes will be Unlike Any Other

Marc Benioff Chairman & CEO salesforce.com

Parker HarrisEVP Technology salesforce.com

Kraig SwensrudSVP & CMO salesforce.com

Tim CamposCIO Facebook

Angela Ahrendts CEO Burberry

Wednesday, August 31, 9:00am: Welcome to the Social Enterprise

Thursday, September 1, 9:00am: Building the Social Enterprise

Marc Benioff Chairman & CEO salesforce.com

George HuEVP, Platform, Marketing, & Operations salesforce.com

Byron SebastianEVP, Force.com Platform salesforce.com

Thursday, September 1, 4:30pm: Social Transformation

Eric SchmidtExecutive Chairman Google

Bob TooheyPresidentVerizon Business

A Vision for the Future: The Digital AgendaPanel with Global Government Leaders

Wednesday, August 31 - 11:30am – 12:30pmGateway Ballroom, Moscone South

Panelists:

• Vivek Kundra: Former CIO of the U.S.

• Neelie Kroes: VP, Digital Agenda European Commission

• Kazuhiro Haraguchi: The House of Representatives Chairman of the Committee

on Internal Affairs and Communications

• Moderated by Marc Benioff

Super Sessions in the Novellus Theater

Super Sessions – presented by our top sponsors, these unique thought

leadership sessions are open to all attendees

Date Time Session Name Partner Speakers

Wed, Aug 31 12:30pm – 1:30pm Driving Extraordinary Growth Through Sales and Marketing Performance

Eloqua Ann Lewnes, SVP Global Marketing, AdobeJoe Payne, CEO Eloqua

Wed, Aug 31 2:00pm -3:00pm Five Rules for Building an Agile Enterprise

BlueWolf Julie Overholt, Executive Coach and AuthorEric Berridge, CEO BlueWolf

Wed, Aug 31 3:30pm – 4:30pm 10 Strategies for Content Marketing, Events and Marketing Automation Success

Marketo Ann Handley, Chief Content Office, Marketing Profs,LLCJon Miller, Co-Founder & VP of Marketing, Marketo

Thurs, Sept 1 11:45am – 12:45am Driving Business Results from the Social Enterprise

Accenture Robert Woollan, Global Managing Director, Customer Relationship Management, Accenture

Thurs, Sept 1 1:15pm – 2:15pm Post Digital Enterprise: Convergence of Cloud, Mobile, Social and Analytics

Deloitte Mark White, CTODeloitte

Thurs, Sept 1 2:45pm – 3:45pm Collaboration, Innovation and Business Transformation

Google Mike Lock, VP of Enterprise Sales Americas, Google

The Dreamforce App Makes Dreamforce More Personal, Relevant and Valuable for You

Auto-matching on the

basis of profile attributes

Follow and find people

Follow and join groups on

areas of interest

Follow and influence

sessions and session

presenters

Hear the latest news and

buzz first

Create and lead private

groups

Connect with the top

community influencers

The Dreamforce App Goes Mobile

Follow people and groups on Chatter

Upload conference photos and notes

Access your schedule from anywhere

Available 8/26 for iphone, ipad,

android, BB 5.0+

Download at m.dreamforce.com

Attendees can navigate Dreamforce

like a pro with the Dreamforce mobile app

as their pocket guide.

Four Days Focused on Your Success

Join us for

information,

innovation, and

inspiration

Learn how to drive

business success

with

Cloud Computing

Master the Cloud Role based tracks * 450+ sessions * 40+ hands-on labs

Go deep on Sales Cloud, Service Cloud, Chatter and more

Learn about advances like Heroku, Database.com, Radian6

You can’t learn this much about Salesforce at any other event or training. It’s invaluable to an admin. Irene Von Toussaint, Senior Director,

Global Sales Operations, CA

Start with Agenda Builder! Schedule all your sessions before you get onsite

Locate the Agenda Builder tab

Agenda BuilderSearch Options

Search by track, level, theme or product. You can also search by date and key word

Session List

Once your sessions appear based on search criteria, you will see three icons. At full capacity, add to my calendar and added to notify list. Icons help you see at glance what is available and what is not.

Click on the Session title to scheduleBlue box will describe session and location. You must click the orange button that says “Enroll in this session” in order to have the session added to your calendar and a space held for you.

Birds-of-a-Feather – the “social” way

Create a fresh spin on Birds of a Feather with a dedicated space hosting attendees in many small groups, talking and working together on crowd sourced topics. Salesforce Community

evangelists will host the discussions creating an opportunity for kindred spirits to sit together, network, share ideas and bond over

shared experiences.

• Tues 12 – 1pm, Wed & Thurs 11 – 1pm • 3rd floor Moscone West • 30 Tables with plenty of overflow• Crowd-sourced topics in

Dreamforce Chatter - Dreamforce Birds of a Feather 2011

• Community MVP Moderators • Hash tag: #BOF

DETAILS

Part of what the power of Dreamforce is, is the ability to get inspired to go back and say, Gee, I just met a bunch of people who did things at their company that I never thought of, and I can do that, and I m gonna look like a hero, by the way, when I do it.

John CloydCTOVistage International

Be inspired by success

380+ Customer Heroes speaking at the Customer Hero Theater in the Salesforce Campground

Access to Experts

….in Dev Zone ….Success Clinics …Campground

I’m in awe of all of the folks that are here. You have the best and brightest in sales and and services collaborating with a single focus of really unlocking the full potential of your organization.

Vala Afshar, VP Global Technical ServicesEnterasys Networks, Inc.

Add a Success Clinic 1:1 consultations with our Customers for Life Team

Find new solutions

The Dreamforce Expo is very cool. I love going in and checking out all the new technology that’s being integrated with Salesforce. CTO

The Freeman Companies

Check out the Salesforce Campground

Tour the Service Cloud 2 Live Call Center#Help for all the answers to Dreamforce questions

Salesforce Foundation – Volunteer @DreamforceJoin our Foundation Activities – 10 minutes can make a difference

• Constructing Hygiene Kits for families with children in the hospital

Marriott, Yerba Buena FoyerWednesday, Aug 31 11:45am – 5:15pm

• Create tote bags for homeless children (includes blanket, books stuffed animal)

Moscone, South Upper LobbyThursday, Sept 1 11:00am – 4:00pm

• This volunteer activity targeted to our Executive Summit attendees

• Build bikes for needy youth• Each child gets to take a bike home

Moscone South, Esplanade LobbyTuesday, Aug 3011:30am - 3:00pm

THANK YOU!