PARTNERS, Get Ready for Dreamforce How to make the most of this year’s event

Event Overview

• The Cloud Computing Industry Event of the Year • Customers, prospects, salesforce.com employees, press,

and, of course, partners! • September 18-21, 2012 • Moscone Conference, San Francisco

Partner Hub and 26+ Partner Sessions

AppExchange Partner Keynote & Cloud Alliance Partner Keynote

Partner Expo with AppExchange in

Campground

Cloud Crawl @ Temple

The Dreamforce Campus

What To Expect This Year

High Quality Content

Dedicated Partner Hub

Cool Experience

Gala with Red Hot Chili Peppers @ City Hall

Product Keynotes

Foundation Activities

ISV & Cloud Alliance Partner Keynotes

Partner Success Track with 26+ Sessions

Partner Success Clinics Partner Success Experts Innovation Theater

Partner Reception

Make Every Minute Count

Note: new format this year Program-specific keynotes for partners Day 1: Marc Benioff keynote Day 2: product keynotes

The Campground & Expo

Sales Suite

Entrance to Cloud Expo

To EBC and

Sponsor Meeting Rooms

The Campground is the place to experience all of salesforce.com’s newest products and services for the Social Enterprise. Learn how to create social profiles and let our experts show you the latest ways to sell, collaborate, service, and market. The Cloud Expo houses hundreds of cloud computing companies showcasing over 1,000 solutions and services to help you run your business better.

Salesforce.com Campground

Tips to Navigate the Expo Like a Pro

Identify solutions and vendors you’d like to check out before arriving at Dreamforce. Review the list of partner solutions here.

Carve out time in your schedule for demos. Consider visiting the expo outside the dedicated expo times to take advantage of the smaller crowds.

Utilize Dreamforce Chatter to schedule meetings with sponsors beforehand if you want to dive deeper.

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Steps to Map Out Success at Dreamforce

1. Kick the week off right with our AppExchange Partner Keynote

Tues, Sept. 18 @ 10am – 11:30am Gateway Ballroom, Moscone West Cloud Alliance Partner Keynote Tues, Sept. 18 @ 12pm – 1:30pm Gateway Ballroom, Moscone South 2. Check-out role based guides for Technical,

Sales, and Marketing professionals, featuring 26+ dedicated sessions, hands-on training and more http://p.force.com/dreamforce (login required)

2. Secure your spot today by registering for

the Partner Keynotes and sessions with Agenda Builder

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The one-stop-shop to network and learn to build, market, and sell your

Social Enterprise services and apps built on the Salesforce Platform

Partner Success Experts

Will answer questions about building apps, AppExchange,

go-to-market options and more

Partner Success Clinics

Book 1-on-1 time with our technical and business

experts

Innovation Theater and Lounge

Theater: Discussions & presentations around maximizing your business

with Social Enterprise apps

Lounge: charge your devices, enjoy a beverage and network

The #1 Place to Relax & Network: The Partner Hub

Welcome Desk

1. App Providers (ISVs)

2. Implementation Consultants

3. Partner Support 4. Technical

Enablement 5. AppExchange 6. Security Review

Innovation Theatre and Café/ Lounge

Partner Success Experts:

Partner Success 1:1 Clinics

Hours Tues: 11a-6p

Wed: 11a-6:30p Thurs: 9a-4p Fri: 8:30a-2p

The Partner Hub: Moscone West 3rd Floor Lobby

Build Your Agenda

To access, go to www.dreamforce.com and select ‘Login’ button from the top left. Haven’t registered yet? Click ‘Register’ to go through the registration

process and then you will be able to log in and add sessions. Visit Slideshare for detailed instructions.

Get Engaged Today

The Dreamforce Chatter app serves as a networking hub for the Dreamforce community of over 35,000 people

20 Weeks

A Peek Inside the Dreamforce Chatter App

Top Ways to Get Involved

1. Be an active participant and post helpful, relevant content

2. Engage with your partner community • Join the Partner Success group • Follow your peers

3. Join session discussions to influence and shape the content

4. Host a group for your customers & fans

5. …And have fun!

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Every Partner is a Role Model

In doubt? Contact partnersuccess@salesforce.com with any questions!

• Demonstrate your expertise and knowledge

• Post valuable content to relevant groups

• Create public groups to attract and engage your target audience

• Don’t pitch your company or offerings

• Avoid spamming, competitor attacks, or stalking of individuals

• Don’t ‘hi-jack’ or post irrelevant information to groups owned by others

Connect on Social Channels

DRIVE ENGAGEMENT!

Create unique, quality content & include #DF12

Promote videos & Live broadcast

Cross-promote Our blogs & content

How Partners Can Help

Bringing value to the #DF12 conversation

Helpful content that we can share

Dreamforce promotions to larger audiences

What We Love

Networking Events

Plan to Network

Welcome Reception – Tuesday, September 18th

Join us on Tuesday evening with our first networking event of the week. The Welcome Reception will take place in the Moscone North Expo and the Dreamforce Plaza.

UCSF Benefit Concert – Thursday, September 20th

We are proud to be associated with this fund-raising event for the UCSF Benioff Children’s Hospital. This year, Lady Antebellum will perform at the Bill Graham Auditorium. Tickets are available for sale separately.

Sponsor and Partner Parties – Tuesday – Thursday, September 18th-20th

Dreamforce sponsors often host their own parties during the week of Dreamforce so make sure you keep up with the after-hours activities by joining the “The List” group in the Dreamforce Chatter App.

The Partner Reception & Cloud Crawl Party

540 Howard Street (2 blks from Moscone)

Partner Reception 7:00pm – 9:00pm Cloud Crawl 9:00pm – 2:00am

Thursday, September 20th

Dress for Success

Dos Look polished

Bring comfortable shoes

Dress in layers (especially for the gala!)

Don’ts

Free Keynote & Expo Access

Access to: Cloud Expo (Wed, Thu, Fri)

Day 1 Opening Keynote*

Day 1 Government Panel

Day 1 Richard Branson

Day 2 Colin Powell / Jeff Immelt

Day 4 Tony Robbins

UCSF Track

Music Festival in DF Plaza

No Access to: X Cloud Expo (Tues)

X Welcome Reception

X Breakout Sessions

X Executive Briefing Center

X Meeting Rooms

X Global Gala

X Partner Hub

X Partner Reception

Register Today

*Access to overflow areas only of keynotes

Action Items

Register for Dreamforce

If want to do Dreamforce “lite,” register for free Keynote & Expo pass

Register for sessions in Agenda Builder

Create quality content and share on social channels with #df12

Sponsor Dreamforce If interested, contact partnersuccess@salesforce.com

Follow us on Twitter @partnerforce for Dreamforce news & announcements

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