1.5 Proven Strategies to Get Your Local Business Ranked

2. Advanced Topics Covered in Upcoming Workshops Sources Noted You can find this presentation on Before We Begin Wifi Password getfound http://moz.com 3. WEDNESDAY NIGHTS TWICE PER MONTH 5:30 - 7:00 pm foxxr.com/workshops Internet Marketing Workshops 4. GUARANTEED! 5. Local Business Types 1. Single-location service area business (carpet cleaning service with 30 mile radius) 2. Single location brick-and-mortar business (restaurant, gift shop, dental office, etc.) 3. Multi-location brick-and-mortar (multiple offices serving many cities, unique phone #s, ) 6. Focus on Google first 7. ExternalLoc.Signals Whats Important? Google+ Consistent Name, Address, Phone (NAP) Optimized Website Quality Links Reviews and Testimonials http://moz.com Top Local Search Ranking Factors 8. Anatomy of a Search Result Page 9. New Local Search Carousel https://blumenthals.com/blog/2013/06/29/keywords-that-trigger-the-local-carousel-a-compilation/ Reviews 10. Traditional Local Search Result Paid Ad 3rd Party Google+ Organic 11. 5 Proven Strategies to Get Ranked 1. Directory Management 2. Google+ Optimization 3. Website Optimization 4. Reputation Management 5. Content Creation 12. Directory Management Search your phone # ie. 831-531-7771 Run scan on Moz.com/local Run scan on Foxxr.com/powerlistings Claim listings manually or by service Paid services: BrightLocal.com ($19.99/mo. plus $3.00 per submission) Yext.com ($42/mo. or $499 per year) Moz.com/local ($49.99 per year) 1 13. Google+ Optimization Claim Google+ Business Page Setup Proper Category Assignments Optimize Google+ Personal Profile Activate Authorship Activate Publisher Add Badge to Website Test Your Website with Rich Snippets Tool 2 http://googlewebmastercentral.blogspot.com/ 14. Google+ Profile Put some character behind it. Complete your entire profile 15. ~ 35% Better Click-Thru Rates Google Authorship 16. Search Result what is authorship 1. Highlights authors 2. Searchers recognize content that youve written 3. See more articles youve authored http://googlewebmastercentral.blogspot.com/ 17. Google Authorship Profile 18. Setup your Google+ page Your Google+ page is an extension of your brand. Use this page to connect through: Emotion Trust Authority. 19. Google Publisher / Direct Connect This search result feature lets users navigate to your Google+ Page directly from a search result, leave reviews, add that page to their circles and see basic information. 20. Website Optimization Run Free SEO Scan on Woorank.com Presence of Name, Address, Phone (NAP) Optimize Meta titles Setup Geo Targeted Pages Use Google Webmaster Tools for Optimization Use Google Analytics to Measure Traffic 3 21. Page Titles 22. Meta Description 23. % OF CONSUMERS SAY ONLINE REVIEWS HAVE A MAJOR INFLUENCE ON THEIR DECISION 24. Reputation Management Optimize your top review sites with images Setup a process for feedback Create a review page with links to review sites Use a professional service like Get Five Stars Train your yourself / employees to follow a process Print cards / handouts to offer with each touch point 4 25. http://foxxr.com/review Encourage Reviews 26. Review Encouragement Cards Call Brian Childers at 831-531-7771 to order without FREE SETUP branded for your company 27. Free Setup on Get Five Stars http://foxxr.com/reputation-management/ 28. Content Creation Customer Stories Articles Case Studies Product / Job / Images Videos Newsletters eBooks 5 29. Foxxr Portfolio Video Using Camtasia http://foxxr.com/about 30. GreenWorks LLC Video Using Animoto http://greenworksllc.com/new-jersey-mold-super-storm-sandy/ 31. 5 Strategies to Get Ranked 1. Directory Management 2. Google+ Optimization 3. Website Optimization 4. Reputation Management 5. Content Creation 32. BONUS MATERIAL 33. Link Earning Moz Link Analysis http://www.opensiteexplorer.org/ Write Great Content http://moz.com/blog/local-landing-pages-guide Meetups / Eventbrite / Workshops Industry Organizations / Associations Sponsorships Local Directory News Submissions .gov and .edu sites 6 34. Social Media Management 7 Setup Buffer or Hootsuite Become Active with Social Bookmarking Join LinkedIn Groups & Setup Linkedin Publisher Join Google+ Communities and Discover Influencers Optimize and Complete all Profiles 35. https://support.google.com/plus 36. Discover More Own Your Own http://www.google.com/+/learnmore/