This is Video 5.1C

in the course:

Get Paid To Write

Module 5:

Building a database, email marketing

and content marketing

15 Email subject headers that help you follow up:

• Professionals receive an average of 88 business-related emails a day

• So how are you supposed to stand out?

• …your subject line

Why are they important?

• What happens if your prospect goes silent?

• Here are 15 email subject lines you can use to restart a stalled conversation without getting lost in the noise

15 Email subject headers:

• Make them short

• 40% of all emails are opened on mobile first - only four to seven words are visible

1. Closing the loop

• This subject line isn’t attached to a big ask - or even a small one

• It just states a fact - you’re wrapping the relationship professionally, unless your prospect tells you not to

2. Re: <your last email>

• Sales emails with ‘Re:’ as the subject line are opened 92% of the time

- Source: Contact Monkey

3. Should I stay or should I go?

• A straightforward question + a pop culture reference = gold

4. Here’s that [resource] you were looking for

• If your prospect requested specific resources and then never responded, follow up with a new ‘nugget’ of information

5. Still on track for [goal]?

• Creating a sense of urgency is always helpful for spurring action

• Reminds your prospect of the reason they were speaking to you in the first place

6. Am I off base?

• It invites your prospect to redirect your conversation toward a topic that’s useful for them ... or end your relationship altogether

• Either way, you get closure

7. Are you seeing someone else?

• Has your prospect gone with a competitor and hasn’t bothered to tell you?

• Give them an opportunity to reconnect -only use with someone you know well

8. Only X weeks left to achieve [goal]

• Use this subject line if you discussed a timeline accompanying their goals

• There’s nothing like an impending deadline to get prospects moving

9. This will only take 26 seconds

• Show them you’re aware their time is valuable by outlining exactly how long it will take them to read your email

• Keep the ask simple so they can respond quickly

10. Any questions, <name>?

• People love the sound (or the look) of their own name

• Get their attention by including their name in your subject line, and then ask how you can help

11. The ball’s in your court

• Another breakup email subject line, this one lets your prospect know right off the bat that your relationship is in their hands

12. ?

• This subject line is simply intriguing -what do you want?

• To find out, your prospect will have to click - a bit cheeky but it can work

13. Some thoughts on [problem]

• Even if your prospect isn’t ready to buy right now, help with their business pain will always be welcome

• Sometimes offering your insights is enough to keep the conversation going

14.

• Emojis can be a bit of fun - and intriguing

• Only use if you’re in an industry that’s comfortable with a little informality

15. Persistence or harassment?

• A gentle way to ‘take the temperature’

• You’ll know either way after sending this one

This is the end of Video 5.1C

in the course:

Get Paid To Write

Module 5:

Building a database, email marketing

and content marketing