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This is Video 1.1B in the course: Get Paid To Write Module 1: The business of copywriting – what it takes to be successful

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Page 1: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

This is Video 1.1B

in the course:

Get Paid To Write

Module 1:

The business of copywriting – what it takes to be successful

Page 2: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

1. Believe you can do it

Page 3: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

What does it take to be a successful copywriter?

• Does it mean you have to sell yourself? No

• Here’s why – it’s about solving a need or problem

Page 4: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

What does it take to be a successful copywriter?

• Outline the solution you provide and the business will come

Page 5: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The
Page 6: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

What does it take to be a successful copywriter?

• Talent is one thing, success is another

• Talent alone will not be enough

Page 7: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

What does it take to be a successful copywriter?

• You need to get good at marketing

• Richard Branson vs Shakespeare

Page 8: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

2. Why do you want this?

Page 9: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

Start with why:

• Why is this important to know?

• Why do you want to be a freelance copywriter?

Page 10: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

Start with why:

• How badly do you want it?

• What are you prepared to give upto get it?

Page 11: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

Get clear about your priorities:

• What are you prepared to give up to have success?

• Time with the family

• Watching TV

• Socialising

• Exercise

Page 12: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

“The price of anything is the amount of life you exchange for it”

- Henry David Thoreau

Page 13: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The
Page 14: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

3. Define success for you

Page 15: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The
Page 16: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The
Page 17: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The
Page 18: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The
Page 19: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The
Page 20: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

What do you want?

• Lifestyle business – freedom, come and go, travel

• Growth business – want to build it up, create a saleable asset

Page 21: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

What do you want?

• What you want will determine how you proceed

Page 22: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

4. Choose your goals carefully

Page 23: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The
Page 24: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

Is that all

there is?

I thought it would

be different

It’s not what I

thought it

would be

Page 25: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

• “I will be successful when I …”

• Examples…

Your definition:

Page 26: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

• Win a business award

• Work a 3-day week from home

I will be successful when I:

Page 27: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

• Head up a team of 3 people, 30 people or 300 people

• Earn $150,000 or $1m or $10m per year

I will be successful when I:

Page 28: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

• Get an article published in an industry publication

• Present at a major industry conference

I will be successful when I:

Page 29: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

• I will be successful when I …

• Let’s workshop that …

Complete that now:

Page 30: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

• “I want to win the The Golden Lion Best

Copywriter Award”

• How in control of that outcome are you?

Workshopping an example:

Page 31: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

• Can you make this happen on your own?

• Do you need others to give this to you?

Workshopping an example:

Page 32: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

Input Outcome

Can Control Can’t Control

Page 33: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

• “I will FEEL successful when I …”

• Complete the application to the best of my ability

• Get a new photo headshot done that makes me look great

What steps can you take to achieve that goal?

Page 34: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

• Ask for 3 testimonials from clients (not get, but ask)

• Research and then submit an article for the industry journal

What steps can you take to achieve that goal?

Page 35: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

• “I will FEEL successful when I …”

• Exercise: Write down the top 5 things

you need to do to achieve that goal…

• For example:…

Rewrite your goal:

Page 36: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

• Write…

• Apply for…

• Ring…

• Email…

• Ask for…

I will FEEL successful when I:

Page 37: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

Why?

Because you will experience tough times when nothing goes right:

• You don’t get the job

• The client doesn’t like the work

• The competition hots up

Page 38: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

Why?

• You’re not enjoying it

• You can’t find the time to write

• Your lack of confidence paralyses you

• It feels like you’re spinning your wheels

Page 39: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

Why?

• Unless you have a very clear reason why you want to be a freelance copywriter, when the first bump in the road, or the second, comes along, you’ll be tempted to give it up

Page 40: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

Why?

But here’s the thing…

• What else will you do?

• Will this be another ‘thing’ you pursue and then drop?

Page 41: Get Paid To Write · 2016. 3. 29. · Choose your goals carefully. Is that all there is? I thought it would ... •You don’t get the job •The client doesn’t like the work •The

This is the end of Video 1.1B

in the course:

Get Paid To Write

Module 1:

The business of copywriting – what it takes to be successful


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