WATCHING USERS USE YOUR APP

LEAN UX INNOVATION

Marci CampbellVP Solutions Management, Knovation

How do we gather insights for user experience?

There are many UX methods …

Moment Design: Alexa Curtis

But often, we don’t have the time (or the budget)

to do all of these (rigorously) …

But, we can creatively find the time (or the budget)

using Lean UX to build EMPATHY(in the field)

EMPATHY

Immerse: Experience what you user’s experience

Observe: View users and their behavior in the context of their lives

Engage: Interact with and interview users through both scheduled and short “intercept” encounters.

Empathy Field Guide: Institute of Design at Stanford

Customer Development is the process of how you get out of the

building and search for the model.

SteveBlank.com 5/30/2010

Customer Development is designed so that the TEAM gather first hand experience about customer and

market needs.

TEAM = designer + product owner+ developer

SteveBlank.com 5/30/2010

Make

Check

ThinkLean UX Principles

#LeanUX

• Validating hypotheses with customers (“getting out of the building”)

• Releasing MVP that solve user problems

• Collaborative Rapid prototyping (“learning loops”)

• Nimble prototypes over heavy wireframes and spec sheets

DISCOVER DEFINE DESIGN DEVELOP DELIVER

Innovation Process

DISCOVER DEFINE DESIGN DEVELOP DELIVER

Innovation Process

Make

Check

Think

Lean UX

DISCOVER DEFINE DESIGN DEVELOP DELIVER

Innovation Process

Make

Check

Think

M

C

T

Lean UX

M

C

T M

C

T M

C

T M

C

T

DISCOVER Focus GroupsM

C

T

DEFINE Paper PrototypesM

C

T

DEFINE Digital PrototypesM

C

T

DESIGN DEVELOP Classroom SimulationM

C

T M

C

T

DESIGN DEVELOP Classroom VisitM

C

T M

C

T

Customer TestimonialsDELIVERM

C

T

Gaslight: Case Study and Blog